SOCIAL STARTUP COOKBOOKInnovation Lab: startup cookbook guide

Denis GurskyInnovation Advisor for Europe and Eurasia

dgurskyy@internews.org

CORE COMPONENTSIdea

TeamStrategy

Funding Sustainability

SuperStartup

IT ALL STARTS FROM THE IDEA

• How the idea was born?

• Is it a copycat? Any similar projects abroad?

• Any research about this topic?

• Why it will work?

• How can be this idea developed with the help of satellite projects?

• How scalable this idea is?

Idea: Reality Check

STRATEGY MEANS SUCCESS

• How will the development process look like? Timelines?

• Who will do this?

• How will the launch look like?

• What about marketing strategy?

• Risks

• Partners? What do they provide?

• KPI & ROI of the project

Strategy: Reality Check

EXPENSIVE TEAM

• Past experiences

• Functional duties

• Motivation

The Team: Reality Check

SUSTAINABILITY = GUARANTEES

• Why deadlines won’t be broken?

• Funding after the funding

• Strategic alliances?

• Crowd funding?

• Why the service will be needed after the financing is over?

Sustainability: Reality Check

HOW DO YOU SEE FUDNING

• Who funds it?

• Is this project adopted to macro changes?

• How does the funding scheme changes in time?

Funding: Reality Check

ROLES OF INTERNET

• Interactivity

• Crowdsourcing

• Crowdfunding

• Visualization of data

• Confidential

• Social media

• Internet marketing

Idea

TeamStrategy

Funding Sustainability

SuperStartup

48 HOURSFacilitators Judges