ACA-JABO

3ª D

HACIA TI

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MEJOR

FORMA

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TRAER

FRESCURA

TARGET MARKETOur target market, teenagers with a specific age range(12-19 years) with the  necessity  to make purchases in the sense of priority need, both sexes.

Our company will make soaps of various types to meet the needs of young clients who will buy our product.

VISIÓN

To be the soap-sector company to offer its clients products of excellent quality, seeking day to day product innovation, packaging and distribution of these, committed to take care of the environment and our customers satisfaction.

PRICE

We will bring to the market a new product with a low price, so that we can reduce prices below the competition and earn more customers

The price will be $0.5803 U.S. Dollar

SALES

To get our product to to the most POS, using different strategies.

Create a portfolio of clientsProvide information to our customersRaise awareness of our productTo create a climate of loyalty and trustClose sales and provide after sales

service

STRATEGIES

In our company we will use some marketing strategy or also known as Strategic Marketing / Marketing to generate:A great number of customersSales incentivesTo highlight new products Better coverage or exposure of the products

STRATEGIES FOR THE PRICE

To launch a new product with a low price

To launch a new product with a higher price

Reduce the price of a product

Reduce prices below competitive

STRATEGIES FOR THE POSITION OR DISTRIBUTION

Providing our products via internet, send emails or home visits

Make use of intermediaries.Find our products in most major super marketsLocate our products only at points of sale which

are suitable for the type of product we sell.

PLAZA

Sites or outlets where they would sell or offer our products to consumers will be the following supermarkets:

The way in which the products will be transported to these places or points of sale will be by private transport are: trucks and vans, which will have a starting total of 12 units.

QUICKSILVER

PULL & BEAR SQUALO

Create new offers (2x1)

Offer coupons or discounts

Giveaway gifts for the purchase of certain products

Seasonal discounts

Place ads in newspapers or online journals

Create sampling stations

Create events

To sponsor someone, some institution or other company

Place advertisements on the company cars or public transport

Create posters, flyers panels, brochures

STRATEGIES FOR THE PROMOTION OR COMMUNICATION

For whom is it?

Features

Benefits

Does this do? olive oilcoconut oil

beeswaxsoybean oil

sunflower oil

PUBLICIDAD

- Giant posters-Web sites-Commercials-Magazine ads-Public transportation-Internet pop-ups-Television ads

PUBLIC RELATIONSOur company is committed to satisfy customer needs we can meet our product because we are a company of quality and cutting edge. We will deliver our product to all sorts of people since being accessible is suitable for all young people and we want to export to other countries to expand our business and shape our world-class company.