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2013 RNCOS [INDIAN HEALTH INSURANCE INDUSTRY] The white paper depicts the current outlook of Indian health insurance industry, based on regulatory publications and expert opinions

Indian Health Insurance Market - June'13

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Page 1: Indian Health Insurance Market - June'13

2013 RNCOS

[INDIAN HEALTH INSURANCE

INDUSTRY] The white paper depicts the current outlook of Indian health insurance industry, based on regulatory

publications and expert opinions

Page 2: Indian Health Insurance Market - June'13

Indian Insurance Industry Snapshot

The Indian insurance market is one of the fastest

growing in the world, mainly because of vast

population and its huge potential. The health

insurance segment holds a prominent share in the

overall industry and is further expected to increase

in the coming years as people are becoming more

conscious about their health, and healthcare costs

are rising in the country. Though the global

industry was hit during recession, the resilient

Indian health insurance sector continued to grow,

posting an increased performance during 2011-12.

As of September, 2012, 52 insurance companies

operate in India of which 27 are in the general

insurance business. As per industry estimates, the

gap between health care spend in India and that

covered by health insurance is a mammoth US$ 57

Billion. Health insurance penetration in India is

very low. Around 2.2% population is covered

under private health insurance while rural health

penetration is less than 10%

Total Premium Underwritten by Life & Non-life

Insurers (Billion INR)

2916 2871

426 529

2010-11 2011-12

Life Insurers Non-Life Insurers

Source: IRDA

Net Incurred Claims: Non-Life Insurers (Billion INR)

295

350

2010-11 2011-12

Source: IRDA

Segment Wise Premium Underwritten by Non-Life

Insurers, Billion INR and Percentage

Segment 2010-11 2011-12

Motor 182 (42.6%) 242 (45.8%)

Health 99 (23.4%) 118 (22.3%)

Fire 46 (10.7%) 54 (10.3%)

Marine 25 (5.9%) 29 (5.4%)

Others 74 (17.4%) 86 (16.1%)

Total Premium 426 (100%) 529 (100%)

Source: IRDA

Page 3: Indian Health Insurance Market - June'13

Health Insurance Industry

Health insurance is one of the most rapidly

growing sectors in the Indian insurance

industry with premium to the tune of INR

131 Billion underwritten in the year 2011-

12, reporting growth of 14.05% over the

premium of INR 115 Billion underwritten in

2010-11.

Apart from multi-line non-life insurers,

Apollo Munich Health Insurance Co. Ltd.,

Star Health and Allied Insurance Co. Ltd. and

Max Bupa Health Insurance Co. Ltd. operate

in health insurance business.

Life Insurance players have also entered the

growing health insurance business. The total

number of health insurance policy holders

has grown from 8.3 Million in 2004 to over

200 Million in 2011.

Health Insurance Premium (Billion INR)

131170

225

294

380

505

Source: IRDA, RNCOS

Note: f = RNCOS Forecast

Drivers

• Growing Middle Class

• Lifestyle Diseases on Rise

• Better Healthcare Infrastructure

• Government Push

Challenges

• Low Awareness

• Unaffordability

• Limited Product Range

• High Incidence of Suspect/Doubtful Claims

• Lack of Standardized Policies across Insurers

The existing healthcare insurance

schemes available in India can be

broadly categorized as:

• Voluntary or private for-profit

schemes

• Mandatory or Government run

schemes

• Insurance offered by NGOs

• Employer based schemes

Page 4: Indian Health Insurance Market - June'13

Leading Non-Life Insurers Operating in Health insurance Industry

Private Sector Public Sector

ICICI Lombard New India

Bajaj Allianz United

HDFC Ergo National

Cholamandalam Oriental

Leading Health Insurers by Premium (%), 2010

Source: IRDA

11.2%

14.9%13.2%

14.7%

10.7%

14.9%

ICICI Lombard Bajaj Allianz

New India United India

Oriental National

Star Health & Allied Insurance Others

Life Insurers Operating in Health insurance

Public Sector Standalone

Heath Insurance

Providers

Star Health

Apollo Munich

Max Bupa

Some of the Health Insurance Products Cleared during 2011-

Insurer

Apollo Munich

Bajaj Allianz

Cholamandalam MS

ICICI Lombard

Leading Health Insurers by Premium (%), 2010-11

3.0%

17.5%

14.9%

Health Insurance Products Cleared during -12

Product

• Optima Restore

• Optima Senior

• Optima Global

• Personal Care

Insurance Policy

• Chola MS Family

Healthline Insurance

Policy

• Chola MS Hospital

Cash Benefit

Insurance

• Chola Top Up

Insurance Policy

• Chola MS Tax Plus

Insurance Policy

• Chola Arogya Bima

Health Insurance

Policy

• Complete Health

Insurance

• Complete Health

Insurance - Group

• Personal protect

• International Health

Policy

• Tax Gain Health

Insurance

Page 5: Indian Health Insurance Market - June'13

Player Level

• June 2013: Reliance Life Insurance launches new healthcare

plan

• May 2013: SBI General Insurance launches health insurance

policy

• Mar 2013: IFFCO Tokio General Insurance is in the process of

launching Domestic Travel Insurance

• Mar 2013: Bharti AXA launches new health insurance

Regulatory

• IRDA standardizes health insurance

o The guidelines lay down standard definitions of 46

commonly-used health insurance terms

o They also standardize pre-authorization and claim forms

to "streamline processes at all stages".

• Indian insurers can set up offices abroad

o The companies can do business in the life insurance, non-

life insurance and in re-insurance space

o The regulator has allowed to open a company as well as

branches abroad

• IRDA asks insurers to keep policyholders' records for 5 years

• IRDA makes way for product approvals in one week

• IRDA allows banks to become brokers

o Those wishing to do so may have to have a segregated

broking arm

o It also limit of placement of business with one insurance

company limited to not more than 25% of total business

o the ceiling on business from one client has been

increased to 50%, period of re-application for license by

broker has been set at after one year from date of

cancellation

Recent Developments

Page 6: Indian Health Insurance Market - June'13

Looking for an in-depth study Our Proposition

RNCOS is a leading Business Consultancy firm helping its clients to enter new geographies and in attaining growth

by developing market strategies for them.

Critical questions that businesses need to address:

• Where should you set up your business?

• Who should be your distributors?

• What is the current market structure & size?

• Who should be your customers?

We understand your immediate needs and your long-term goals and objective and work with you on how to

accomplish them.

RNCOS blends the best of strategy consulting with the best of market research to provide organizations with

accurate, succinct answers to their most important business questions.

Our offerings

Market Insights

• What is the market size

• Structure of the market

• Who are buyers

• Buyers’ buying behavior

Identification

• Most suitable distributors and

channels for your business.

• Analyzing their strength, credibility,

scale of operations.

Product Segments

• Similar products in the market

• Features, attributes & market share

of these products

• Customer preferences

• Price range of these products

Competitive Assessment

• Financial & strategic analysis of

existing competition

• Acceptance level among customers

• Emerging competitors

GROWTH PARTNER

We help you make informed decisions through

the practical application of research, hand

holding you to your success…

Page 7: Indian Health Insurance Market - June'13

For more information on how we can work with you

Contact

VARTIKA SEHGAL Sr. Research Specialist

RNCOS

E mail: [email protected]

Website: www.rncos.com

Phone: +91 120 4224700 /01 / 02/ 03

Address: B 129, Sector 6,