D E V E L O P I N G V I E T N A M E S E M A R K E T T O G E T H E RE N T E R P R I S E S A S I A

CREDENTIALS

A TOP INTEGRATED AGENCY IN VIETNAM, IIMH WAS STARTED IN 2007

ABOUT USDEVELOPING TOGETHER

Since 2007, IIMH is bringing multi-dimensional advertising for best companies. Our advanced technology standards are enhanced with

creative and strategic approach, making a strong base for integrated marketing services.

2007

9 Years OF ACHIEVEMENT

Since 2011,

Since 2014,we represent Vietcombank

in digital and social media

we’re proud to be a supporting marketing partner for Vietnam Airlines

OUR VISION

We bring CREATIVE & TECHNOLOGY

capabilities together, aiming to transform our clients' businesses from

traditional to future.

T O G E T H E R

OUR INSPIRATION

We deeply respect the opportunities to consult

NATIONAL BRAND businesses.

PRIDE OF THE NATION is our inspiration.

PARTNERSHIP

We focus on establishing efficient

long-term relationships with the top state-

owned corporate businesses.

INDUSTRIES

We are working closely with most important

industries: LPG, Aviation, Banking and Insurance, Education

and Real Estate in Vietnam and Asia-Pac.

E N T E R P R I S E S A S I A B Y C H A R O I T E S A S S E T M A N A G E M E N T G R O U P

Digital Marketing Consulting

Data Development Solution

Loyalty Consulting

Creative Boutique

Lifestyle Advisory

Art Gallery & Private Properties

OUR STRUCTURE

AND SERVICES

INTEGRATED MARKETING

COMMUNICATION

The full range of services lets us

combine various marketing disciplines

to reach the particular goals of the brand.

IMC

PHAN HOAI THANH

FOUNDER & PRESIDENT Lead of Business Strategy Consulting Board

PHAN THANH CHUONG

CO-FOUNDER & VICE PRESIDENT Lead of Legal Advisor Board

KEY PERSONNEL

Over a hundred of talented and professional experts work for our companies.

OPERATION STRUCTURE

Umud Karimov Creative Director

Vera Gospodarenko Head Of IMC Planning Creative

Huynh Vinh Phuc Art Director

Jennie Hoang Phuong Account Director

Nguyen Hai Minh Business Development Director

Tran Ngoc Bang Head Of Data Analyst & Media Strategy Consulting

Pham Quang Chieu Head Of Data Development & E-Commerce Technology Solution

Luu Khanh Hung Lead Of Lifestyle Content & Social Network Development

Do Thi Thanh Huyen Lead Of Financial & Project Management

Dau Thi Hoai Thuong Lead Of Human Resource & Back Office Supporting

PROUD PARTNER OF THE TOP BRANDS

OUR CLIENTS

In nine years, IIMH fulfilled dozens of successful campaigns for biggest banks, education providers, airways, FMCGs, developers and other top companies in Vietnam. We bring the best results to our clients

OUR WORKS

“Combining creativity and technology in tailored integrated solutions to enhance the brands positions on market.”

“Raising brand and sales performance with extended campaigns, executed across the channels.”

AVIATION

Along with the Vietnam Arilines’ page, we developed the new

website for the Cambodia Angkor Air. Launched on same day with the

VNA new website, it instantly updated the brand’s appearance.

K6 WEBSITE

Since summer 2016, we started the Social Networks management for

another aviation brand - Jetstar Pacific. Along with renovating the

design and content, we immediately fixed the consumer support - the part that demanded for changes.

SOCIAL STRATEGY &

SUPPORT

“Establishing proper brand image with high-class customer-oriented solutions for the industry where it matters most.”

BANK & INSURANCE

REAL-TIME CUSTOMER

SERVICE HUB

Vietcombank needed an official social media channel to represent

their true voice, since there were many unofficial fanpages that

confused consumers.

Result: +34,000 Facebook fans

VCBF aimed to establish a concrete brand identity and promote product.

Accurate data analytics on site enabled the brand to measure

indexes and adjust sales objectives precisely to fit their audience.

ARE YOU INVESTING

SMARTER THAN VCBF

PVI Sun Life website is supported by thoroughly refined online platform for

both corporate and pension sites to ensure smooth customer experience.

And customised for performance-based marketing to accurately measure

brand objectives and sales objectives.

WEB PRODUCTION

AND STRATEGY

“Integrated digital solutions, seamlessly transferring into a personal word-of-mouth communication is the key

to reaching the right audience.”

REAL ESTATE & EDUCATION

A real estate project An Gia Garden had an ambitious goal of total sell-out in just three months. We found a “sweet spot”

for target audience – convenience factor – and emphasized it in digital campaign.

Result: all 900 apartments

sold in 2 months.

NOI MUON DEN, CHON

MUON VE

The objective for new property project was to raise brand awareness and draw

people to the opening event. We ran the digital media on multiple platforms

including SEM and GDN, and did a real-time photo stream of event on Facebook.

Result: over 1000 attendees,40% of them make the deposit at the

opening ceremony. In 2 months, all apartments were sold out.

KHU CАN HО BIЕT LАP VEN

SОNG О Q.7

IDM committed leads and quality leads for British Council. The campaign

answered the needs of high-schoolers and students by providing helpful

content and virtual real-time consultancy.

Result: 899 qualified leads generated,

accurate revenue recorded

ROAD TO

IELTS

The campaign positioned IELTS on new market segment – the US market. A

bold approach was taken to place IELTS as direct competitor to TOEFL on every

single message sent out.

Result: 900 sales leads generated, accurate revenue recorded

1001 WAYS TO SPEAK ENGLISH

“Every task that comes in the headlights is an opportunity to bring a witty and fruitful solution by combining all our abilities.”

AND MUCH MORE

TON VINH GIA TRI

DICH THUC

For the top jewelry brand in Vietnam, we established brand preference, and invited six beautiful celebrities to amplify the message onto digital channels.

Results: 400,000+ visits 30,000+ new fans

THE GIOI NANG TOA

SANG

The PNJSilver needed a re-branding as a more mature brand. We came up with full-scale solution, that followed customers from high-school time to first-job and adulthood.

Results: 200% fans increase +40% talking about

For the launch of Neo Hormoviton, a supplement tablet for men’s health, we set the 2-year campaign to build brand

awareness among target audience.

Result: perfect solution for a sensitive cause — a microsite of doctor consultancy,

where people can ask whatever questions about their sexual health.

TRALAI SUNGMAN

.VN

WEB PRODUCTION

& STRATEGY

By building a responsive desktop and mobile website, we created

seamless experience for customers.

Vietravel wanted to use high smartphone penetration in Vietnam

to reach out to their target audiences.

We came with a flawless tie-up solution: Native Mobile Application.

MOBILE APP DEVELOPMENT

integrated with travel database of Vietravel

running on both iOS and Android

PARAGON AD NETWORK

PROJECT

In 2013, we invested in Paragon Ad network Project and have been developing it ever since.

In 2014, we focused on CPA, CPL, CPS services and combined collecting data and analyzing it real-time for performance-based campaigns.

We own a separate technology system and private multi servers with highly standardized management by HP global. As of now, we continue cooperation with over 500 publishers on all levels from local to regional.

Q&A

E N T E R P R I S E S A S I A