Living in exponential times… http://www.youtube.com/watch?v=PHmwZ96_

Gos&feature=player_embedded

How to use social media and Web 2.0 tools in your business

Clayton Wehner

What we’re gunna cover today…the scope Quick intro to social media and Web 2.0 An overview of Web 2.0 and social media tools

on offer How to make money using these tools Your action plan – what you should do now

What’s this Web 2.0 stuff? Web 1.0 = ‘one way

web’; reading static web pages

Web 2.0 = ‘two way web’; interaction, community, collaboration

The next big thing: Web 3.0 = personalisation, ‘semantic’ web

Social Media Belongs to the Web 2.0 movement Social media is ‘media designed to be

disseminated through social interaction, created using highly accessible and scalable publishing techniques’

Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more

People and Social Media Three types of social media person:

Social Media Avoiders/Sceptics Social Media Exponents Social Media Wankers

Which one do you think is the best one to be?

How’s your website?? Your website should be the central component

of your social media strategy If your website needs work, best to sort this

out first before getting serious about social media…

Website

Blog

Twitter

Facebook

Social bookmarkingOnline video

Email Marketing

RSS

Blogging Anybody got a blog? Blog = ‘web log’ In essence, an online journal or diary, ordered by

date Great way to distribute content – Twitter, RSS Can be setup within minutes online:

Wordpress.com Blogger.com TypePad.com

But it takes dedication and patience! There’s also benefit from reading/commenting

on other peoples’ blogs

Blogging What to blog

Industry news and views Book reviews Opinion pieces – controversial

creates ‘link bait’! ‘How to’ guides Free e-books and white papers ‘Top Ten’ articles Anything that is interesting and

will attract an audience How to blog

The number one rule: small contributions often

Micro-blogging: Twitter Everyone has heard of Twitter, right? Fastest growing, hottest social media property

right now? Micro-blogging; 140 character limit – basically

‘SMS on the web’ (but also can be done via mobile device)

You follow people, they follow you; your ‘tweets’ are seen by your followers, you see the ‘tweets’ of people you follow

It’s free, give it a go Some people love it Some people think it is banal trash

What to ‘Tweet’ Tweet stuff people can ‘use’ – this stuff gets ‘retweeted’ Don’t spam Don’t write inane, boring things – ‘I am eating a pie’ Inject some personality Direct traffic back to your site through links Don’t overdo it – 1-2 tweets a day is OK Some examples of things to tweet:

Links to you own great blog posts Links to great articles that you found & want

to share Special offers (within reason) Topical issues relating to your industry Questions/polls/discussion items Quirky observations

Social networking: Facebook Who doesn’t have a Facebook account? Over 175 million users worldwide Has beaten MySpace in Australia – 41.88% of

social networking traffic goes to Facebook (Source: Hitwise)

Facebook Fan Pages for business Question: is this the right

medium/demographic for your business? For many, it’s not…for some, it is…

Social networking: LinkedIn Over 8 million users worldwide Unlike Facebook, it is a professional network

that uses the ‘six degrees of separation’ principle Things you can do:

Create a company profile (good for SEO) Actively ‘recruit’ people to link to you after you work

with them – send a LinkedIn invite after a meeting, add a link button to your email signature

Respond to Q&A and set yourself up as an expert in your field

Recommend others and get recommended – good for your own individual ‘brand’

Ask for introductions to key people via your network

Online video Video is the biggest growth area on the web

as bandwidth and online storage increases Over 20 hours of video every minute is

uploaded to YouTube Video can be done cheaply with a handheld

camcorder Viral impact can bring thousands of visitors to

a website in a short space of time Examples:

Elf Yourself Rickroll’d

RSS RSS - what does it stand for? A ‘push’ method of distribution for new

content Easy to set up from a blog Allows users to receive automatic updates

when content is released RSS feeds generally viewed in RSS readers –

inc. browsers, Outlook Can also distribute to mobile devices and

social networking sites

Social bookmarking/tagging

‘Crowdsourcing’ / outsourcing 99designs design contests Post your specification Nominate your prize – about $300 for a logo Review the submissions 7 days later Choose your winner You get the design and the IP Bob’s ya uncle

www.99designs.com

Outsourcing websites Elance oDesk Guru.com Serviceseeking.com.au Rent A Coder Virtual Employee

Example of crowdsourcing Used 99designs for a conference logo About 40 different designs to choose from… Some were ordinary, some were brilliant

Wikis Wiki derived from Hawaiian language for

‘quick’ – named after ‘wikiwiki’ buses A wiki is a collection of web pages designed to

enable anyone who accesses it to contribute or modify content

Brilliant for: Intranets Knowledge management Document repositories and file sharing Project management

Most commonly known wiki is…

Share files

Add comments

Manage Tasks

Write blog posts

Manage projects

Manage document versioning

Manage access permissions Create and edit pages

Embed spreadsheets

Google-like search

Manage document versioning

Setup ‘watches’ and notifications

Available anywhere

A quick word on reputation mangement Twitter Search – http://search.twitter.com Set up Google Alerts –

http://www.google.com/alerts

Other Web 2.0 stuff that we don’t have time to cover today… Content sharing sites – eg. Flickr, Slideshare Discussion boards/forums – eg. Yahoo!

Answers Virtual communities – eg. Second Life Voice over IP – eg. Skype Instant Messaging – eg. ICQ Podcasting The Mobile Web – iPhones, Blackberry

OK, but how do I make money?? Like most things, it won’t happen overnight 6 months or more of time, effort and

persistence Givers gain Shonks and hard-sellers are ostracised It’s not unlike ‘real’ networking! Meet people, build relationships, listen, share

knowledge, ask/answer questions, build trust, build reputation

There’s no sustainable ‘get rich quick’ option

Here are some ways you can make money… Follower/Friend = Prospect A bigger ‘signature’ on the web results in

greater discoverability and increased traffic to your website – organic traffic, search engine traffic

Maintain engagement with existing clients via social media channels – special offers

Establish yourself as a credible industry player through advice, comments, articles posted

Here are some ways you can make money… Involvement in social media channels creates

‘openness’ and ‘accessibility’ Employee loyalty through internal initiatives –

alumni pages, social pages, photo galleries, wiki

Use social media alerts to avert a PR disaster Use social media to avert poor hiring decisions

"Kyle Doyle is not going to work, f*** it I'm still trashed. SICKIE WOO!"

Your Action Plan – as a minimum Go out and secure your names on Twitter,

Facebook, etc Sort out your website! Check out what your competitors are doing Dip your toe in – it’s free

Do some tweeting Set up profiles on main sites Subscribe to/comment on industry blogs Connect with associates

Read, read, read Monitor your brand & reputation

A written strategy? Time will preclude most from creating a

written strategy But if you’re serious, then you should create a

proper strategy plan A number of methodologies have been

created Forrester Research

People – who to target Objectives – what you want to achieve Strategies – how to achieve it Technologies – what tools to use

Enough already…get him off… This presentation can be found at:

http://www.bluetrainenterprises.com.au/ebec

A quick plug for Boomerang Books: Get free shipping when you use promo code EASTSIDEBEC Visit www.boomerangbooks.com.au

My details: Website: www.bluetrainenterprises.com.au Email: contact@bluetrainenterprises.com.au Twitter: @bluetrain Skype: bluetrainenterprises I’m also on Facebook, LinkedIn

Upcoming workshops - Adelaide

16 March 2010 - How to use Twitter, Facebook and Social Media to market your business (EBEC subsidised, up to 10 pax) 

25 March 2010 - How to use Twitter, Facebook and Social Media to market your business 

31 March 2010 - How to rank No. 1 on Google and other search engines 

8 April 2010 - How to use a Blog to market your business 

13 April 2010 - What's wrong with my website? A website health check 

22 April 2010 - How to use Email to market your business 

5 May 2010 - How to use the web to sell goods and services 

3 hours duration

Only 6 participants max. per workshop

Intensive, hands-on tutleage with a laptop and wireless internet connection

$99 per person per workshop

Book online at my website