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Tracking social conversations
How to use common tools◦ Blogs
◦ MeetUp
◦ Yelp
Talking the talk
George Millington / www.geo2geo.net
First step: determining where to engage
◦ Identify interest, topics, issues, etc.
◦ Narrow down social media outlets
Use tools to track social media conversations
Google Alerts
◦ Easy way to track news, blogs, etc.
◦ Customizable searches
◦ Delivery by email (real-time, daily, weekly)
George Millington / www.geo2geo.net
www.google.com/alerts
Enter search terms
Enter your email
George Millington / www.geo2geo.net
General
Yahoo! – www.yahoo.com
Blogs
Google - http://blogsearch.google.com
Twitter Search – www.search.twitter.com
Twellow – www.twellow.com
Social Media
digg – www.digg.com
reddit - www.reddit.com
technorati – www.technorati.com
George Millington / www.geo2geo.net
News, commentary and opinion
Professional journalists, influencers, citizens
Key attributes:
◦ Interactive – encourages and fosters discussion
◦ Real-time – daily, weekly or hourly
◦ Multi-media - Combines text, images, and links
◦ Transparent – open to feedback and criticism
Not advertising-based (typically)
Can be direct, provocative, “biased”
George Millington / www.geo2geo.net
Enables tracking of issues, opinions
◦ RSS feeds
Expands boundaries of „traditional media‟
◦ Additional journalist opinion
◦ Citizen involvement
◦ Added layer of accountability
Allows you to engage in the discussion
◦ Post “comments”
◦ Raise related/ancillary issues
Anyone can blog – even you!
◦ Identify a unique angle/interest; find your „voice‟
◦ Several free blogging services, e.g., WordPress, Typepad, Blogger
George Millington / www.geo2geo.net
Free, social networking Website
◦ Join networks: city, workplace, school, or region
Large and loyal following
◦ 175M active users; half use daily
◦ 35 languages/170 countries
◦ Popular with late-20s,30-somethings
Open platform – continual development/evolution
www.facebook.com
George Millington / www.geo2geo.net
„News feed‟ – updates from friends, groups, networks
Status updates, thoughts…
whateverInfo about you
Things you want to share
George Millington / www.geo2geo.net
Destinations for businesses, groups, professional organizations, associations, etc.
◦ Promotional, informational, educational
◦ Causes, political affiliations
George Millington / www.geo2geo.net
Personal uses
◦ Keep up with friends
◦ Support causes, political interests
◦ Share photos, videos, information
◦ Games, contests, music
Business uses
◦ Engage directly with customer base
◦ Gather feedback
◦ Tailored promotions/publicize events
Citizen 2.0 uses
◦ Build community
◦ Keep current on Dublin govt. policies, meetings, events, issues
◦ Raise awareness for important issues; gather support
George Millington / www.geo2geo.net
Alameda County Registrar of Voters
Alameda County Republican Party
Alameda County Supervisor Keith Carson
Around Dublin
California Government
John McCain
Barack Obama
Rotary Clubs (District 5170 - Pleasanton)
George Millington / www.geo2geo.net
A free “micro-blog” service
Send and read updates, called „Tweets‟
◦ 140 characters in length
◦ Can include links, photos
Share information, news, events…or anything of interest
Follow and find followers with common interests
Popular tool for celebs, journalists and politicians
◦ Obama, Biden, Gore, Rove
◦ Members of congress – Pelosi, McCain
◦ CNN – Sanchez, Lemon
◦ Demi Moore, Jimmy Fallon, Lance Armstrong
www.twitter.com
George Millington / www.geo2geo.net
„Tweets‟ of people I follow
My „Tweets‟
People I follow
www.twitter.com/geo2geo
George Millington / www.geo2geo.net
Business/personal uses
◦ Social networking
◦ Learn about social media
◦ Learn about industries, technologies, markets
◦ Find/offer opinion, insight and expertise
◦ Current events/news
Citizen 2.0 uses
◦ Keep current on Dublin govt. policies, meetings, events, issues
◦ “Voice” your opinion
◦ Direct line to politicians
George Millington / www.geo2geo.net
Tweet – your status update
Tweeple/Tweeps – Twitter users
Twapplications - Twitter applications
RT or Retweet - Tweeting content posted by another user
◦ Includes „@‟ symbol
Twestival – charity event organized by Twitter users
DM – direct message
Hashtag – „#‟ symbol used to categorize Tweets
◦ #Citizen2.0
◦ #Obama
◦ #MarchMadnesshttp://twictionary.pbwiki.com/
George Millington / www.geo2geo.net
J. Boehner - http://twitter.com/GOPleader/
D. Bowen (CA Secty. Of State) - http://twitter.com/sosnews
B. Boxer - http://twitter.com/Barbara_Boxer/
C. Dodd - http://twitter.com/chrisdodd/
M. Honda - http://twitter.com/RepMikeHonda/
J. McCain - http://twitter.com/JohnMcCain
G. Miller - http://twitter.com/askgeorge/
B. Obama - http://twitter.com/BarackObama
N. Pelosi - http://twitter.com/nancypelosi/
A. Schwarzenegger - http://twitter.com/schwarzenegger
http://www.sourcewatch.org
George Millington / www.geo2geo.net
Site to organize local group or find existing one
World's largest network of local groups
◦ 2,000+ groups meet in-person each day
4.7M members
46,315 local groups
3,601 cities
Dozens of group categories –e.g., social, entertainment, sports, parenting/family
◦ Politics and activism
www.meetup.com
George Millington / www.geo2geo.net
Business/Personal uses
◦ Social networking/friendship
◦ Find new people with common interests
Citizen 2.0 uses
◦ Build critical mass to make a difference
◦ Form groups to address issues, advance causes
◦ Build following for candidates, issues and causes
Local groups:
◦ Libertarian Party of Alameda County
◦ Alameda County Republican Party MeetUp Group
◦ Tri-Valley Community Service Coalition
◦ Constitutionalists for Ron Paul 2008: Contra Costa & Alameda
◦ The Alameda County Democratic Party MeetUp Group
◦ GOING GREEN!
George Millington / www.geo2geo.net
Social networking, user review, local search site
◦ Shopping, restaurants, services, entertainment
◦ Extensive directory of vendors
Consumer-driven reviews, ratings
◦ “Real” assessment of local businesses
◦ Free from advertising influence
Top 100 of U.S. Internet web sites
◦ 10.6+ million users per month
www.yelp.com
George Millington / www.geo2geo.net
Basic vendor info. Consumer rating Location
Similar vendors
Detailed reviews
George Millington / www.geo2geo.net
Personal uses
◦ Search for anything you may need
◦ “Try before you buy”
◦ Indentify local hot-spots, unique services
◦ Provide feedback on good…and bad, experiences
Business uses
◦ Gather direct customer feedback/improve customer services
◦ Attract new customers through positive “viral” visibility
Citizen 2.0 uses
◦ Network with others who share common interests
◦ Find public services – e.g., Dublin Townhall, animal shelter, post office
◦ Provide feedback to affect change
George Millington / www.geo2geo.net
George Millington / www.geo2geo.net
SmartVoter – non-partisan election info
◦ Web – http://SmartVoter.org
OpenCongress – “real story behind what's happening in Congress”
◦ Blog – www.Opencongress.org/blog
◦ Twitter - http://twitter.com/OpenCongress
SourceWatch – monitors communication affecting public perception, opinion and policy
◦ Web – www.SourceWatch.org
Sunlight Foundation - making information about Congress/govt. more meaningful/accessible to citizens
◦ Web – www.SunlightFoundation.com
◦ Blog - http://blog.sunlightfoundation.com/
◦ Facebook page
George Millington / www.geo2geo.net
George Millington
www.geo2geo.net