How to Millenials Approach Consultation and decision making? AIESEC YouthSpeak Findings

How to Millenials Approach Consultation and decision making?YouthSpeak Findings

KEYNOTE AIESEC - Giuscardo Urso and Benedetta Turrin

How do millennials approach, and what do the demand from, interactive

decision-making and learning experiences?

Global Youth Movement and Youth Insight Survey powered

by

Guiscardo Urso, 25 Current President of

AIESEC in Italy

Benedetta Turrin, 23 President Elect of AIESEC

in Italy

On September 25th,The 193-Member United Nations General Assembly has formally adopted the 2030 Agenda for Sustainable Development,

along with a set of bold, new Global Goals

The Way the World will be Shaped by 2030 Depends on Us [Youth]

YouthSpeak 2.0 Theme of the year

How can we engage Millennials to take action?YouthSpeak 2.0 Question of the year

How can we engage Millennials to take action?YouthSpeak 2.0 Question of the year

…and the answers given to this question contributes to understand better how to approach millenials and the factors they take into

consideration in a decision making process

DRIVERS IN LIFEWhat is the decision making process for the millennials? What do they consider first? What drives them in life?

In order to answer this question we’ve built the YouthSpeak survey consisted of the following

blocks: WORLD IN 2030

How do young people envision their future? What’s the state of the world in 2030? What is important for them

by that year?

YOUTH FOR GLOBAL GOALS

The Global Goals Agenda is a plan for humanity to build a better world in the future. Do young people know about this plan? If yes, from where? What’s their attitude towards the SDGs?

LEADERSHIP

To mobilise young people to take action, a certain type of leadership is needed. What are the characteristics

young people want to see in leaders of today?

EDUCATIONEducation is the most important issue for young people (based on YouthSpeak 1.0). To find the answer to our question, we need to dig deeper to understand what experiential learning means for young people?

ENGAGEMENTWhere do we find Millennials, whom they trust the

most? What’s their attitude towards technology?

www.youthspeak.aiesec.org

160 292 responses globally

57 959 ASIA PACIFIC32 704 CENTRAL & EASTERN EUROPE25 974 LATIN AMERICA16 393 AFRICA14 566 WESTERN EUROPE & NORTH AMERICA12635 MIDDLE EAST & NORTH AFRICA

DEMOGRAPHICS

GENDER

45%55%

65% 35%

ASIA PACIFIC

51% 48%

CENTRAL & EASTERN EUROPE

55% 45%

LATIN AMERICA

45% 55%

AFRICA

58% 42%

WESTERN EUROPE &NORTH AMERICA

55% 45%

MIDDLE EAST &NORTH AFRICA

AGE

CENT

RAL

& E

ASTE

RN E

URO

PEW

ESTE

RN E

URO

PE &

NORT

H AM

ERIC

AM

IDDL

E EA

ST &

NORT

H AF

RICA

ASIA

PAC

IFIC

LATI

N AM

ERIC

AAF

RICA

DRIVERS IN LIFE

Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life. They challenge the status quo, while striving to achieve a bigger purpose and live their life

to the fullest. To understand how they want to be engaged to take actions, one must understand their drivers in life.

Which 3 motives (both internal and external) drive you the most in life?

GLOBALLY

If you could be paid foranything, what would you do?

TRAVEL

BUILD

TEACH

HELP*based on the keywords analysis

What is most important for you in the first 5 years after graduation for your career?

GLOBALLY

WORLD IN 2030

In September this year, the United Nations adopted the new global agenda for sustainable development in New York. The UN member states, governments, business, experts and leaders committed to address 17 global goals in the next 15 years for a better world. Young people will play a key role on the way to make it happen. But what do they envision in 15 years from now?

Do you think your societywill be in a better or worse state 15 years from now?

68%

32% GLOBALLY

BETTER

WORSE

64%

36%

Asia Pacific Africa

67%

33%

77%

23%

Western Europe & North America

Eastern & Central Europe

74%

26%

Latin America

Middle East &North Africa

63%

37%

51%

49%

Where do you see yourself working in 10 years from now?

GLOBALLY

ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA

WESTERN EUROPE &NORTH AMERICA AFRICA MIDDLE EAST &

NORTH AFRICA

From the respondents that chose “NGOs”, here are the SDGs they would like to work for:



NORTH AFRICAGLOBALLY

From the respondents that chose “Government”, here are the departments they would like to work

for

GLOBALLY



NORTH AFRICA

Health & HumanServices15%

International Relations14%

Justice11%

19%

13%

12%

International Relations

Economics & BusinessJustice

19%

12%

11%

Health & Human Services

Education


19%

17%

14%

Justice



24%

18%

10%


Health & Human ServicesJustice

13%

12%

11%

Economics &Business



18%

17%

11%

Education



From the respondents who chose “Small/Medium Enterprise, Business/Social Start up, National/Multinational

Corporation”, here are the industries they would like to work for:

ASIA

PAC

IFIC

CENT

RAL

& E

ASTE

RN E

URO

PE

LATI

N AM

ERIC

A

WES

TERN

EUR

OPE

&

NORT

H AM

ERIC

A

AFRI

CA

MID

DLE

EAST

&

NORT

H AF

RICA

BUSINESS SERVICES

18%

FINANCIAL SERVICES

9%

HEALTH SERVICES

8%

BUSINESS SERVICES

FINANCIAL SERVICES

EDUCATION

BUSINESS SERVICES

HEALTH SERVICES

FINANCIAL SERVICES

BUSINESS SERVICES

FINANCIAL SERVICES

COMPUTER & ELECTRONICS

BUSINESS SERVICES

FINANCIAL SERVICES

AGRICULTURE & MINING

BUSINESS SERVICES

FINANCIAL SERVICES

HEALTH SERVICES

BUSINESS SERVICES

FINANCIAL SERVICES

HEALTH SERVICES

18%

9%

8%

20%

10%

9%

15%

8%

8%

15%

14%

9%

17%

10%

8%

20%

9%

9%

From the respondents who chose “Academic Institutions”, here are the roles they would like to work in:

ASIA

PAC

IFIC

CENT

RAL

& E

ASTE

RN E

URO

PE

LATI

N AM

ERIC

A

WES

TERN

EUR

OPE

&

NORT

H AM

ERIC

A

AFRI

CA

MID

DLE

EAST

&

NORT

H AF

RICA

PROFESSOR

38%

RESEARCHER

27%

LECTURER

9%

PROFESSOR

RESEARCHER

LECTURER

PROFESSOR

RESEARCHER

LECTURER

RESEARCHER

PROFESSOR

LECTURER

LECTURER

PROFESSOR

RESEARCHER

PROFESSOR

RESEARCHER

LECTURER

PROFESSOR

LECTURER

RESEARCHER

38%

26%

15%

29%

27%

25%

60%

24%

5%

40%

37%

12%

30%

28%

23%

48%

20%

18%

When you think about the future of the world, what is your biggest fear?

Lack of humanity War Climate change

Lack of resources Corruption

Who do you think has the strongest ability to influence society?



AFRICA MIDDLE EAST &NORTH AFRICA

Where do you see the use of technology the most?

YOUTH FOR GLOBAL GOALS

Which issues millennials care about the most? Let’s see if the young generation is aware of the Sustainable Development Goals that were adopted in September, from which channels they

learn about it and which issue they choose as their priority.

Do you know what the Sustainable Development Goals (SDGs) are?

46% 55%

YES

NOAS

IA P

ACIF

IC

CENT

RAL

& E

ASTE

RN E

URO

PE

LATI

N AM

ERIC

A

WES

TERN

EUR

OPE

&

NORT

H AM

ERIC

A

AFRI

CA

MID

DLE

EAST

&

NORT

H AF

RICA

34% 66%

48% 52%

42% 58%

40% 60%

60% 40%

45% 55%

GLOBALLY

How do you know about theSustainable Development Goals?

ASIA

PAC

IFIC

CENT

RAL

& E

ASTE

RN E

URO

PE

LATI

N AM

ERIC

A

WES

TERN

EUR

OPE

&

NORT

H AM

ERIC

A

AFRI

CA

MID

DLE

EAST

&

NORT

H AF

RICA

AIESEC31%

University26%

TV/Radio10%

GLOBALLY

35%

19%

11%

AIESEC

University

Friends

31%

30%

14%

AIESEC

University

TV/Radio

31%

23%

11%

AIESEC

University

TV/Radio

32%

24%

11%

AIESEC

University

TV/Radio

39%

24%

9%

University

AIESEC

UN Website

38%

23%

7%

AIESEC

University

Friends

Choose top 3 Sustainable Development Goals that you would act upon?

GLO

BALL

Y

11,5% 16,8%

7,7%

8,0%

4,5% 5,9%

1,7%

10,1%

3,5%

2,3%

5,9% 3,8%

3,8% 3,1%

6,2%

2,8%

2,0%

Are you familiar with the Sustainability policy of your country / territory?

YES 38%

NO 57%

5% I DON’T CARE



AFRICA MIDDLE EAST &NORTH AFRICA

YES35%

YES57%

8% I DON’T CARE

YES35%

YES61%

4% I DON’T CARE

YES44%

YES52%

4% I DON’T CARE

YES42%

YES55%

3% I DON’T CARE

YES41%

YES55%

4% I DON’T CARE

YES38%

YES51%

11% I DON’T CARE

LEADERSHIP

In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of humankind potential. In order to get closer to this vision by 2030, we need young people to step up as leaders to drive positive societal change. Therefore, it is imperative to

understand who do young people consider as their role-models as leaders and which characteristics do they value the most.

1,9% 1,6% 1,3% 1,2% 1,0%

7,8% 4,5% 3,4% 2,6% 2,5%

Name one person whom you consider as a great leader

*based on the keywords search

What is the one characteristic that makes this person a great leader?

*based on the keywords analysis

DETERMINATION

VISION

CARE

RESPONSIBILITY

COURAGE

EMPATHY

PASSION

CONFIDENCE

ENGAGEMENT

It is a universally known fact that for long-term change to be driven, the youth of today have to play a key role in driving that change. But, how do we really sensitise the youth towards issues that matter? How do we get crucial information to reach them effectively so that they listen, and

then, act? We attempted to understand what channels of engagement the youth of today rely on!

Which 3 channels do you use the most to keep yourself informed on a day-to-day basis?

GLOBALLY

What are the 3 most trusted sources you look up to to get information?

GLOBALLY

Which of the statements relates to you the most?

35%

20%

39%

5%

1%

I live on my smartphone and I find it convenient

I live on my smartphone and I find it harmful

I'm not dependent on my smartphone

I don't have a smartphone

I don't have a mobile

ASIA

PAC

IFIC

CENT

RAL

& E

ASTE

RN E

URO

PE

LATI

N AM

ERIC

A

WES

TERN

EUR

OPE

&

NORT

H AM

ERIC

A

AFRI

CA

MID

DLE

EAST

&

NORT

H AF

RICA

24%

26%

44%

6%

1%

45%

11%

35%

7%

2%

44%

18%

33%

4%

1%

27%

26%

44%

3%

0%

20%

22%

50%

6%

2%

35%

24%

38%

3%

0%

EDUCATION

Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We know that millennials prefer experiential learning to have a real hands-on experience. Has the situation changed? Which formats of experiential learning do they prefer and what does it

mean for the potential employers and educational institutions?

What do you see as the biggest benefit of studying in university/college?

Acquiring useful knowledge

Getting a diploma for a higher status in the society

Acquiring skills to prepare for a career

Building a network of friends and contacts

Becoming self aware on what I want to do next

I don't see any benefits

14%

25%

29%

19%

12%

2%

GLOBALLY

17%

23%

26%

17%

14%

3%

ASIA PACIFIC

13%

20%

28%

23%

14%

3%

CENTRAL &EASTERN EUROPE

10%

34%

32%

16%

8%

1%

LATIN AMERICA

What do you see as the biggest benefit of studying in university/college?

Acquiring useful knowledge

Getting a diploma for a higher status in the society

Acquiring skills to prepare for a career

Building a network of friends and contacts

Becoming self aware on what I want to do next

I don't see any benefits

14%

27%

33%

17%

9%

1%


11%

31%

29%

17%

12%

1%

AFRICA

24%

17%

27%

21%

9%

3%

MIDDLE EAST &NORTH AFRICA

Which one of these practical learning experiences would you like to have in order to grow personally and professionally?

GLOBALLY



NORTH AFRICA

www.youthspeak.aiesec.org