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Secret to successful email campaigning
Segmentation
Segmentation •Segmentation is creating buckets of contacts that share particular characteristic.
•Contact bucket characteristics could be : common interests, job titles, demographics, industry background, geographies or even similar buying behavior.
•For maximum efficacy of campaigns, use strategically precise target buckets.
Benefits
Benefits of Segmentation
• Enables business need to engage with target market with specific need.• Supports analytics that helps in Content customization• Improves Open and click through rates• Brings down Unsubscribe rate • Allows resource optimization
Bottom line
Bottom line
• Segmentation results in maximum impact campaigning.
• It’s a powerful tool to get messages directly delivered into recipient drop boxes.
USAPlugLeads
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INDIAPlugLeads Pvt. Ltd.,
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TS, India.Phone: 040-48480048