©2013 LinkedIn Corporation. All Rights Reserved.

Webinar

Joanne Black – No More Cold Calling

Ralf VonSosen – LinkedIn Sales Solutions

How NOT to Use LinkedIn to Generate Referral Sales

©2013 LinkedIn Corporation. All Rights Reserved. 2

Executive Summary

• How NOT to invite people to connect, and why I’m not your friend

• What you won’t learn on my LinkedIn profile (or yours)

• Why I need to “see you”

• Why a LinkedIn connection is not a relationship

• Why “personal intelligence” trumps “social intelligence”

• How to get a referral introduction that matters (hint: it’s not automated)

Debunk the Sales 2.0 myth. Top salespeople know that social media facilitates connections; it doesn’t replace in-person interaction. Relationships—and referrals—seal the deal!

If you want to boost your referral sales by tapping into the tremendous power of LinkedIn, then join me and Ralf VonSosen—head of marketing and sales solutions for LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved. 3

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