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03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not necessarily job hunts with Diane K. Danielson
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LinkedIn for Professionals: Networking, Marketing & Biz Dev
Why LinkedIn
• Help your target market find you• Control what they do find• Reconnect with former colleagues• Seek out new contacts/recruiters• Set it and forget it
2
LinkedIn & the sales cycle
How do people search for you?
LinkedIn: Your online portfolio
12
LinkedIn: An information network
Networking
• Who can you link to?
– People you know (have email address)
– Intros to people your friends know
– Can message people: in your group, in your friends’ networks
• Tips for linking:
– Customize your invite
– LinkedIn Open Networkers (LIONs)
– Defer Facebook friend requests
Networking
• Keep your name out there:
– Update your profile
– Write recommendations
– Status updates
– Add presentations/links to white papers
– Add 5 new contacts per week
• Interact with others:
– Groups
– Answers
Thank you!
New Media Marketing Consulting
Email: [email protected]
Twitter: @DKDnewmedia
www.DianeDanielson.com
