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Facebook for Beginners
Presented by:Diane K. Danielson
Carmina Perez
Facebook Intro
• Why it’s the ultimate “warm call”• Personal v. professional use• Puts the personality into online networking• Reasons why it’s a good thing:
– Takes away autonomy on the web– Block people/report people– Research people before you connect
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Keeping it professional
• Profile settings• Applications• Status reports• Groups
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Profile Settings
• Joining a network (under Account Settings)– City, region– School (requires .edu email)– Work
• Notifications– Only those requiring immediate response/review
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Profile – Personal v. Professional
• More personal than LinkedIn.• BUT, use the “coffee room chatter” test.
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Blocked people can’t see your profile & you can’t
see theirs.
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Finding Friends
• Friend finder • Do NOT invite your entire address book.• Be selective.• Use the school tools, etc.
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What’s up with Apps?
• Careful what you add.• These are fading a bit in popularity.• Difficult to prevent others seeing that you
added an application.
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121. Click on Apps in bottom left.
1. Click on Edit at top of new box.
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Joining Groups
• Groups are actually an application, so joining a group may show up on your friend’s newsfeed.
• Future actions taken in the group can be limited (i.e. if you didn’t want anyone to know you commented).
• You can also hide the fact you joined a group by editing the settings to “only me”.
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It’s all about “status”
• 30/30/30/10 rule• Cnn.com
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Becoming a Fan of a Page
• Have a brand or something/someone you like, you can become a fan.
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Marketing
Facebook Pages & Groups
Both allow you to:• Build a consumer base• Run promotions• Share info, video, photos• Interact with customers
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Facebook Pages
Pages also allow you to:• Customize content• Sell products• Have unltd # of fans and updates• Track analytics• Tie in to Facebook ads
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Facebook Ads
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1. Design your ad
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Social ads
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Will appear on the newsfeed or sidebar
2. Pick your audience
• Location• Age • Sex• Keywords• Education
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• Workplace• Relationship status • Relationship
Interests• Languages
3. Set a budget
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• daily maximum?
• run continuously or on specified dates?
• pay for clicks or views?
• maximum bid?
Thank You!
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