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How Google’s Newest Free Tool Will Make You Money (And How It Won’t!)
Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Co-Founder of
SeriouslySimpleMarketing.com
• Measurement Marketing™
• Help Marketers Know Their Numbers
• Help Marketers Trust Their Numbers
“HOWDY! I’M MERCER…"
Chris MercerMeasurement Marketer
SeriouslySimpleMarketing.com
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
What You’ll Get Today…
• The Difference Between The “Old” and the “New”
• Complete Tour of Google Optimize
• How Google Optimize Will Make You Money
• How Google Optimize Won’t Make You Money
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
“Old & Busted” vs “New Hotness”
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted
Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Pros:
• Free
Cons:
• Requires New Pages
• Complicated Setup
• No Visual Editor
• Limited Testing Types
Content Experiments
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Will Make You Money)
What Can It Do?
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Won’t Make You Money)
What Won’t It Do?
Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #1
• Need Invite
http://optimize.google.com
Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #3
• Can’t use Google Audiences as a Rule
Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #4
• MulitvariantTesting limited to 16 combinations
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
The Decision…
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Google Optimize is a powerful tool that will only get better.
Get Invited. Get Started.
Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Get more Measurement Marketing:
http://SeriouslySimpleMarketing.com
• Get these slides & Google Optimize tips:
Text OPTIMIZE to 512-270-2332
• Email:
Chris MercerMeasurement Marketer
SeriouslySimpleMarketing.com
Questions?