How Google+ Local Pages Impact Your Business

What is Google+ Local

A Local Business listing center introduced by Google to replace Google Places pages

Show up in the search results when consumers search for local products and services

Makes it easy for businesses to socialize with their customers and prospects to increase sales

Makes it easy for consumers to find local businesses, as well as rate and review their favorite local businesses

What is Google+ Local?Here’s a sample of search engine results when user enters

“Los Angeles Caterer” into the search box:

What is Google+ Local?Here’s a sample of a Google+ Local Page:

The Switch from Google Places

All former Google Places pages are now Google+ Local pages

A “Local” tab has been added to Google+ so users can easily find local businesses, as well as write reviews and make recommendations

The Switch from Google Places

The Zagat review and scoring system has replaced Google’s old 5-star system

Google+ Local pages integrate with Google Search, Google Maps, and Google Mobile Maps

Why The Switch?

More Dynamic Socialization for Local Businesses

More Exposure Across All Google Platforms

More Engaging for Consumers

Google+ Local Features

Google+ Local Tab in Left Hand Sidebar on Google+ This will take Google+ users to the Google+ Local section to find or

review businesses

New Zagat Scoring System 5-Star reviews are gone and now local businesses are rated using

the Zagat 30-point scoring system based on consumer feedback

Google+ Local Features

Ability to Add Better Photos Businesses can portray what they want consumers to “see” with

bigger and better photos

Ranking and Indexing Google+ Local pages will now be indexed and will show in search

results

Plus 1’s (+1’s) This digital form of “word-of-mouth” will give your business even

more relevance

Map Integration A map is included on your Google+ Local page to help your

prospects find your physical location

What Does This Mean for Consumers?

Can quickly and easily find local businesses that have what they are looking for

Can instantly get place recommendations based on their Google+ circles and other factors

Can get reviews about businesses from people they know and trust in the search results

Can write reviews of their favorite businesses

What Does Your Business Need to Do?

Already Had a Verified Google Places Page? Still manage your page via Google Places for now

Did Not Have a Verified Google Places Page? Can still claim your listing via the Google Places platform

Did Not Have a Google Places Page at All? You can crate a page directly through Google+ Local – must

join the Google+ network first

What Does Your Business Need to Do?

Once Your Page is Fully Setup on Google+ Local…

ENGAGE, ENGAGE, ENGAGE

Socialization is the KEY in getting the most out of your Google+ Local Page

Thank You for Viewing Our Google+ Local PowerPoint Presentation!

If you would like more information about how Google+ Local can help boost your business, contact

me today for a free consultation

Rod Watson757-525-3447

http://WatsonMarketingSolutions.cominfo@ WatsonMarketingSolutions.com