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Google+ Pages Google+ For Businesses & Brands
Maria Nasioti
UX Designer & Front End Developer at BugSense.comCo-Organizer at GTUG Greece
What is Google+?
What is Google+?
"If Facebook and Twitter had a baby, they'd call it Google+" - Olaf Wempe
What is Google+?
"If Facebook and Twitter had a baby, they'd call it Google+" - Olaf Wempe
Public Private
JUNE 28thGoogle launched Google+ to a small group of testers
Google+ was the fastest social network to reach 10 million users at 16 days. (Facebook took 852 days to reach that mark and
Twitter did it in 780 days)
4 Weeks
88 DAYS ~ 50M Users2354 days ~ Linkedin
1325 days ~ Facebook1096 days ~ Twitter
Occupations & Companies
What does it offer?
CirclesEasily organize people into groups of the same interest.
CirclesEasily organize people into groups of the same interest.
• One of the biggest headaches of Facebook is arranging followers into specific groups to reach out to.
• Google's + circles is a the easiest system on the market to share posts with specific targeted groups.
• Great way to keep in touch with clients and share relevants info with them instantly and privately through circles
HangoutsVideo chat and instant message with a group of people.
HangoutsVideo chat and instant message with a group of people.
• Best rated feature of Google+• Hangouts lets up to 10 users simultaneously video chat with
each other.• Video chat options provide a great opportunity for businesses to
connect directly with customers.• Group video chats offer great opportunities to conduct exclusive
workshops or to roll out exclusive promotions to VIP customers
SearchReceive up to date info on topics of interest.
SparksOnline sharing engine.
The main thing is staying up to date with my interests.
SparksThe main thing is staying up to date with my interests.
• Perhaps the most useful of all Google+'s features is Sparks• Allows users to suggest news stories, videos, photos and more to
specific users or circles rather than automatically posting it to everyone.• This allow for targeted marketing opportunities by focusing on those
users who would find your content most useful.
HuddleHave a group texting conversations rather than a bunch of
individual texts.
Google+ Pages
Pages is basically the Google Plus version of Facebook Fan Pages, and gives businesses a chance
to claim a profile on the social network so they can interact with and engage their customers and fans.
Remember the Facebook evolution
• Facebook pioneered one-on-one connections between a brand and fans.
• Facebook launched in 2004 - Brand Pages 2007• 2009 Brand Pages changed to emulate personal profiles
3 Years after launched!!!
The Google+ evolution will be faster
Despite much excitement at launch, only a few brands were admitted to the party.
NOW ALL!!!
• Integrated with Google advertising products• Better Search• Finally integrated with Google Apps
o Google+ at home, at work and at college(circles)o Hangouts with extras (google docs)o Google+ coming to a campus near you (Many students and teachers
have sent us their ideas about how they can use Google+ to teach, learn, work, and play. These are a few Google Apps for Education universities from around the world that are bringing Google+ to their campuses)
Google+ vs. Facebook for Brands
• Branding: while Facebook limits design options, G+ could function more like YouTube (channels) with custom skin options.
• Facebook Insights vs. Google+ Analytics.• Hangouts + YouTube Live integration in progress – watch and chat
simultaneously vs facebook chat.• Maps/Places(not ready) – Expect this to be integrated with G+ brand
pages vs Facebook places.• Search – Google’s universal search will be stronger than Facebook.
Why Companies Should Invest in Google+ Brand Pages
With the recent announcement of Google+ brand pages, many people may be saying “My business is already active on Facebook
and Twitter, why should I bother with yet another social media channel?
Smaller User Base
"TRUE" has smaller user base than Facebook, it doesn’t necessarily mean you should ignore it and focus all of your efforts
on Facebook.
• Users, come less noise and more focus in the space. • Google+ - professional, informational, and industry-specific
manner. Because of this, brands may be able to create a much more direct and personal relationship with their audiences.
Unique Functionality
Future Integration With Other Google Offerings
Google+ is ripe for deeper integration with services such as Google Places, Offers and Maps, Web and Image Search, and
YouTube. Google has already begun this process in several ways. One of the most recent is the addition of Google +1s into Image
Search.
How To Create Google Plus Business Pages
Can I make someone else an admin of my page?Not yet!!!
Can I share content between myself and my page?Create a circle called “Me” or something creative. Add only yourself
and your pages to this circle. Now you can simply share your information between your pages and yourself by sharing only with
that “Me” circle.
Do I really have to use that silly long numeric user name?Nah. You can use a URL shortener to get you a nice tidy URL to
share with your friends.
Share
Different people are interested in different parts of your business. Whether it's breaking news, updates, promotions,
links, photos - even talking face-to-face with groups via easy-to-use video chat - Google+ lets you easily share the
right things with the right customers.http://www.google.com/+/business/share.html
Spread the word
There are lots of ways to promote your site and your Google+ page, from promoting it yourself with Google+ Direct Connect and the Google+ badge, to helping others recommend you with the +1
button.
Google+ badge
Grow your audience by making it easy for people to find and recommend your page. Place the Google+ badge or a small code snippet on your site.
many total people have given positive reviews at this.
Connect your website
The Google badge icons claims of people who recently chose "+1" for the site, suggesting it to friends. Additionally the badges give the option to add a
site to your cycles, and to see how many total people have given positive reviews at this.
Direct Connect
Now Google+ Direct Connect leverages the “+” symbol for those looking to go directly to a Google+ page in search. Instead of
typing in “YouTube Google Plus” Direct connect will allow you to type “+youtube” to be escorted directly to the Google+ page, no
results required.
Help others promote you+1 recommendations
The +1 button combines the power of personal recommendations with the reach of Google, making it easy to start conversations
and offer timely recommendations to your social circles across the web
Connect your +1's
Help people see their friends’ recommendations, wherever they find you on the web by connecting +1s for your website, with +1s
on your Google+ page and ads.
SEO Google +1
The +1 button has already spread across many sites, allowing site owners to amplify their content. If Google uses+1 as a core
ranking factor in search,most developers would instantly add to ensure their ranking is maintained.
Measure
Social media can sometimes feel like a fire hose of data. Google’s measurement tools will soon make it easier to understand Google+ activity: what people are saying about your business, how many +1's your business
receives and how these affect your traffic.
• Google+ searcho search keywords, names or anything else.o use your search results to understand better what people are
saying about your brando reward superfans with rebate couponso help resolve customer service issues.
• Rippleso let you see your posts spread across Google+, who’s sharing
and resharing your content, and whose opinions matter. • Analytics
o How do +1's affect user behavior? Google Analytics suite of social reports make it easy to find out.
o see aggregate, anonymized demographic information about the Google users who have +1’d your site.
