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©More In Media is a Division of Highland Strategic, LLC 1
Social Media
OverviewPlanning StrategyExecution
©More In Media is a Division of Highland Strategic, LLC 2
WELCOME!Intro
©More In Media is a Division of Highland Strategic, LLC 3
M o r e In M e d iaDo r ie n M o r in - v a n
Da m S o c ia l M e d ia
ManagerStrategist
ConsultantTrainer
Intro
©More In Media is a Division of Highland Strategic, LLC 4
More In Media Brand
R e c o g n iz a b leColors: Yellow & OrangeLogo: Image Plus NamePersonal: Picture of Dorien Fun, Unique: Orange Glasses
Duplicated on ALL social media platforms.Consistency is key!
Intro
©More In Media is a Division of Highland Strategic, LLC 5
OVERVIEW
Overview
©More In Media is a Division of Highland Strategic, LLC 6
OLD MEDIA• a small group of
elites are briefed in advance
• messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines
• the audience is passive
Overview
©More In Media is a Division of Highland Strategic, LLC 7
NEW MEDIA• ordinary people
provide content to others
• ideas and information are passed virally
• consumer generated content alters the laws of control of message
• new social and user driven media
Overview
©More In Media is a Division of Highland Strategic, LLC 8
Social Media Platforms
What is available?
Overview
©More In Media is a Division of Highland Strategic, LLC 9
A Lot Of ChoicesOverview
©More In Media is a Division of Highland Strategic, LLC 10
I brushed my teeth!
Overview
©More In Media is a Division of Highland Strategic, LLC 11
I have to brush my teeth.
Overview
©More In Media is a Division of Highland Strategic, LLC 12
I am good at brushing my teeth!
Overview
©More In Media is a Division of Highland Strategic, LLC 13
Foursquare
I’m brushing my teeth right here.
Overview
©More In Media is a Division of Highland Strategic, LLC 14
YouTube
Watch this video of me brushing my teeth!
Overview
©More In Media is a Division of Highland Strategic, LLC 15
Flickr
Look at these artsy Canon 5D Mark II pictures of my teeth.
Overview
©More In Media is a Division of Highland Strategic, LLC 16
Branding your Social Media
Across all PlatformsRecognizable Logo and Profile
PictureKey Words in Profile
Information Link to your WebsiteOn all Promotional
Materials
Overview
©More In Media is a Division of Highland Strategic, LLC 17
Which Platforms?
(Local) Small Businesses
We recommend:Facebook PageTwitterLinkedIn to start with.
Overview
©More In Media is a Division of Highland Strategic, LLC 18
Planning Strategy
Strategy
©More In Media is a Division of Highland Strategic, LLC 19
Start with Goals
More Sales
More Clients
More Business
More $$$
Strategy
©More In Media is a Division of Highland Strategic, LLC 20
DRIVE TRAFFIC
to your website
Example of a Strategy
Strategy
©More In Media is a Division of Highland Strategic, LLC 21
MORE ENGAGEMENT
on your Fan Page
Example of a Strategy
Strategy
©More In Media is a Division of Highland Strategic, LLC 22
Planning
Social Media Audit Content Development Social Media Strategic
Plan Tie in with Business Plan
ALL are needed to succeed.
Strategy
©More In Media is a Division of Highland Strategic, LLC 23
CONTENT DEVELOPMENT
W h a t d o I w a n t t o s a y o n
FacebookTwitterLinkedIn
Strategy
©More In Media is a Division of Highland Strategic, LLC 24
Content Focus
Who is your target audience?
Which key words should you use?
What do you want to be known for?
Strategy
©More In Media is a Division of Highland Strategic, LLC 25
Why do I need different content on each platform?
VarietyMedia FunctionsAudience
Content PlanningStrategy
©More In Media is a Division of Highland Strategic, LLC 26
Benefits of Planning
Get more Done/Time Saver
Strategy
©More In Media is a Division of Highland Strategic, LLC 27
Benefits of Planning
Defined plan to follow.
Strategy
©More In Media is a Division of Highland Strategic, LLC 28
Benefits of Planning
No duplicate posts/actions.
Strategy
©More In Media is a Division of Highland Strategic, LLC 29
Easy to delegate tasks.
Strategy
Benefits of Planning
©More In Media is a Division of Highland Strategic, LLC 30
Benefits of Planning
(Better) Analysis
Strategy
©More In Media is a Division of Highland Strategic, LLC 31
Benefits of Planning
Monitoring
Strategy
©More In Media is a Division of Highland Strategic, LLC 32
Content Optimization
Goals & Objectives Planning Execution
Analysis & Monitoring Adjusting
Strategy
©More In Media is a Division of Highland Strategic, LLC 33
Social Media AuditStrategy
©More In Media is a Division of Highland Strategic, LLC 34
Execution
Execution
©More In Media is a Division of Highland Strategic, LLC 35
Posting Schedule
Time Your
Posts Tweets Blogs
Daily, Weekly & Monthly
Execution
©More In Media is a Division of Highland Strategic, LLC 36
Posting Schedule
Use different types of posts
Ask QuestionsEvoke EmotionShare NewsPost Your BlogShare Information
Execution
©More In Media is a Division of Highland Strategic, LLC 37
Posting Schedule
Use different Media Sources
Video ImagesText
Execution
©More In Media is a Division of Highland Strategic, LLC 38
Social Media Campaigns• On-line Contests
• Giveaways
• Coupons & Specials
• SMS (texting) Campaigns
• QR Codes
Exp. Pre-Holiday Facebook: Game of Like
Execution
©More In Media is a Division of Highland Strategic, LLC 39
Social Media Connecting
Convert current mailing list and current customers to on-line friends and fans
Execution
©More In Media is a Division of Highland Strategic, LLC 40
Social Media Networking
Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn and Facebook Groups.
Execution
©More In Media is a Division of Highland Strategic, LLC 41
Social Media Fame
Add value by writing a blog in your ‘niche’ and linking to all your social media platforms
Execution
©More In Media is a Division of Highland Strategic, LLC 42
SEOSearch Engine Optimization
“Do You Want To Be Found?”
Execution
©More In Media is a Division of Highland Strategic, LLC 43
Use Key WordsExecution
©More In Media is a Division of Highland Strategic, LLC 44
Use Your ProfilesExecution
©More In Media is a Division of Highland Strategic, LLC 45
Comment on BlogsExecution
©More In Media is a Division of Highland Strategic, LLC 46
Like-Share-Post
B e s t a d v ic e e v e r
C licking ‘like’ is free.P osting is free.Sharing is free.
Execution
©More In Media is a Division of Highland Strategic, LLC 47
Like-Share-Post
Share posts of those you respect, like, or want to connect with.
Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc.
Execution
©More In Media is a Division of Highland Strategic, LLC 48
Facebook Fan PageExecution
©More In Media is a Division of Highland Strategic, LLC 49
Optimize Your EdgerankThree factors:
a f f in i t y o r t h e r e la t io n s h ip between the creator and user
in t e r a c t io n with the object (likes, comments, etc.)
t im e l in e s s
Execution
©More In Media is a Division of Highland Strategic, LLC 50
Twitter ProfileExecution
©More In Media is a Division of Highland Strategic, LLC 51
LinkedIn Profile
©More In Media is a Division of Highland Strategic, LLC 52
Building YourLinkedIn Connections
Import your email contacts and invite them to join you on LinkedIn.
Invite your friends’ friends.Invite anybody in your ‘groups’ to be a
connection.Invite anybody you have an e-mail
address for.
Execution
©More In Media is a Division of Highland Strategic, LLC 53
R e s o u r c e f o r S o c ia l M e d ia U p d a t e s
www.MoreInMedia.com
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Execution
