Social Media Training, Mentoring and Management

Google Plus

It’s all positive……

What is Google Plus?

“Google+ is not a social network”

(Vic Gundotra, Head of Google+)

The “Social Layer”

Google+ is the social layer around all google products.

Gmail YouTube Maps Docs Drive Calendar

Advantages of Google+ Updates seen by all your

followers Segment your followers with

Circles No annoying ads Hangouts Communities Pages & profiles have Page Rank Google Authorship Can format text, no character

limit +1 button

SEO Implications

“Social SEO” Google+ posts are indexed Use keywords in posts +mentions pass on link juice (“follow”

links) Authorship – link author bio to G+

profile Aim to connect with high ranking

profiles Consistent G+ activity gets you

noticed!

Why Use Google+?

“A consistent, integrated identity is key to continued SEO success as the web shifts from links and pages to relationships and people – Google+ provides that consistency and integration between search and social.”

Colin Walker, Social Thoughts

To Summarise…

Forget Black Hat and White Hat SEO……

Google+ is Party Hat SEO.

Enjoy!

www.purrfectlysocial.co.uk