Email MarketingMaking the most of yours.

Hundreds

Security has to compensate - firewalls, spam filters, anti-virus software and junk folders battle to block them.

Can your email be seen well? Outlook 2003 shows emails very differently to Outlook 2010.

Phone compatibility – so it looks good on your computer, what about your iPhone?

“hundreds of billions of spam emails are sent every single day…”

vs Yoursof Billions

Specialist email marketing softwareYou will be able to spam-check yourself before a campaign with good software. This is often vital.

You will have the ability to track and analyse every piece of data that comes by, being able to further assess your target market.

Create a separate email domain for campaigns – this avoids possibly blacklisting your regular email communication.

Design for the User…

Direct mail can lie around for days, whereas emails have just a few seconds to engage the user – make it count.

The alias (email “from”), the subject line and the design itself must immediately capture the users attention.

Outlook and Hotmail block images – beware of creating image-based emails.

The So you’ve hooked them… now what? They need somewhere to go. Enquiry form, specific information, contact info – a Landing Zone. Whatever you want to achieve from your campaign.

Contact them back ASAP. Wait even a day or two and the potential lead may no longer be interested, or worse – gone to your competitor.

Sending them to the generic website home page will dramatically reduce your response rates!

Response

It’s in the detail…

Leave a visible “Unsubscribe” button.

“View in browser” and “forward to friend” can maximise results.

Test Test Test. Does everything work perfectly from the view of the user? And then test again.

Will it work well on phones, and do the landing zones capture exactly what you need?

Split testing on larger campaigns before it goes live can help perfect it.

Tracking With good software, you’ll know who opened your campaign and what landing zones they clicked through to after.

In-depth analysis and tracking enables you to build up visitor and potential customer profiles

After that, you can create follow-up campaigns, tailoring specific email offers or products

Analysis

&

Accuracy is your best weapon

Using old or out-dated information can result in a failure of an entire campaign.

Soft bounce-backs could mean the recipients email inbox is full or temporarily unavailable

Hard bounce-backs are permanently unavailable or incorrect emails and should be removed from your list and updated. The more fresh the data, the fewer bounce backs you

will have, so be sure to monitor this with your email marketing software.

Getting

For extra information on this topic and many more, check out our website http://www.purplexmarketing.co.uk Or tweet us at #purplexuk

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