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Getting the most out of your email marketing
#ATWP
Norah Kathryn Green
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Getting the most out of your email marketing
More effective than social media
Email is read on the phone
Why?
● There are 3.2 billion email accounts● Emails have a longer lifespan than
social media● Email marketing has an ROI of 3800%
Systems
Why we prefer MailChimp
Free • Slick • Easy • Powerful
Define your goals
What is your goal?
Define your goals
Define your goals
Define your goals
Define your goals
Define your goals
Define your goals
Define your goals
Writing effective copy
Subject lines
Body content
Calls-to-action
Building your list
Building your list
Landing pages
Execution
Setting up a list
Setting up a list
Adding a sign-up form to your site
Adding a sign-up form to your site
Adding a sign-up form to your site
Adding a sign-up form to your site
Sending
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign using HTML
Sending a campaign using HTML
Sending a campaign from a template
Sending a campaign via RSS
Sending a campaign via RSS
Sending a campaign via RSS
http://www.greenmellenmedia.com/category/seo-blog/feed/
http://www.greenmellenmedia.com/tag/wordpresstag/feed/
http://www.greenmellenmedia.com/author/ali/feed/
Sending a campaign via RSS
Automation
Automation
Automation
Automation
Automation
Automation
Bonus tips
Getting results
Use your actual name as the “from” address
Getting results
Promise something good (but don’t say “free”)
Getting results
Use a number
Getting results
Don’t be too clever
Getting results
Keep it short(usually)
Getting results
Be consistent
Getting results
Pace carefully
Getting results
Follow the rules
Measuring Results
● Opens● Click-through rates (CTR)● Conversion rate● Bounce rate● List growth rate● Email sharing/forwarding rate
Watch your stats
A/B Testing
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Getting the most out of your email marketing
#ATWP
