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How can you innovate and win in the fast changing world of food and drink? Inspiring and insightful, over three days, we help your leadership team explore and define their future. For more information contact [email protected]
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futurefood TM
An accelerated innovation experience for business leaders
exploring the big issues, new ideas, and lead practices
shaping the future of food and drink … and how you can win.
“FutureFood” is a global insight and innovation project
to develop the next generation of food and drink …
From Absolut to Aeroshots, Juan Valdez to Yeni Reki…
through more local and authentic, but also alternative
and molecular, convenience and indulgence, fashion
and entertainment … what is the future of food and
drink, in general, and for your business?
Exploring both physical and digital retail formats, we
bring new insights and ideas, stimulus and surprise
from retailers, and related experiences around the
world. Fast and creative, we encourage you to
participate with peers in your local market, to explore
the possible futures through collaborative
development.
Of course, your business can get an advantage by
shaping the future of food … understanding it better
than your competitors, thinking bigger and smarter,
and implementing your best ideas better and faster.
Futureworld: how food and drink are changing,
the visionaries, innovators, and market makers
Gamechange: new concepts, harnessing
technology and business models creatively
Betterplace: a new vision for retailing locally
and globally, practical, profitable.
Highly interactive, collaborative,
innovation workshop for
senior executives.
Ideally over 3 days to enable time
for exploration, application, and
future vision, possible strategies
and innovative thinking.
But also available in shorter
workshop formats.
Graze. Healthy snack boxes bought by
subscription, delivered to your desk.
Moa Beer. Super premium beers from
New Zealand, with very creative IPO
Zespri. Nothing tastes as zesty as New
Zealand’s premium branded kiwi fruit
Yeni Reki. Turkey’s heritage drink,
move of a way of being, spreading afar.
Nespresso. The coffee machine, with
the little pods of caffeinated desire
LA Organic. Philippe Starck transforms
Spanish olive oil with his funky design.
Isis Organic. Egypt’s authentic, organic
brand, from cotton to margarine to oil.
Juan Valdez Café. The best coffee, and
coffee shops across Colombia.
Grameen Danone. Building a brand on
a million home-dairies in Bangladesh
Chotokool. India’s Godrej create simple
cool boxes for those without fridges.
Aeroshots. Mouth sprayed food with all
the nutrition of the physical stuff..
Absolut. Pernod Ricard constantly
innovating content, package and ads.
.
“Futureproof" your business, bringing together your top team
for three inspiring days. Challenging and provocative,
stretching and enlightened …
Re-think your direction, re-focus your priorities, re-energise
your leaders, your strategy and business.
1. Futureworld. How has your world changed? What are the
new customer priorities? Who are the new thinkers and
innovators? Where are the best opportunities?
2. Gamechange. How can you shape your markets, change
the game? What does it mean for your business direction
and structures? How could you work smarter, do more,
better?
3. Betterplace. Where should you innovate to grow? How
should you invest your capital, and reduce costs? What are
the imperatives for change, and what difference will it
make?
“FutureFood” is part of the “Gamechangers”
project exploring the future of business . The
collaborative workshop is developed and
facilitated by business innovation expert
Peter Fisk and local colleagues.
It is ideally a three-day team-based experience enabling
time for exploration, application and development .
Each participant receives a post-workshop “Future Map”
that brings together the best ideas explored, and that
you developed for the future of your business.
… a better starting point for a new vision,
business strategies and innovation.
.
This is a customised version of the
“FastFutures” business innovation experience
which is used with senior executives across all sectors as
a fast and inspirational three days in which leaders
rethink, refocus and reenergise their business direction.
© GeniusWorks 2013
How are you embracing the new consumer agenda,
the changing needs and aspirations
of your target audiences?
+genius
We combine big trends
with specific insights …
Exploring what matters
most to your consumers
in today’s post-crisis
uncertain world.
© GeniusWorks 2013
© GeniusWorks 2013
Splash out on dinner at Heston Blumenthal’s Fat Duck
restaurant, and you might find an iPod accompanies your
seafood risotto. Sounds of the sea enhance the perceived
freshness and flavours, and can also affect our sense of
sweetness and saltiness.
Caterpillars, already popular in Africa, contain 28mg of
protein per 100g, more than minced beef, and add 35mg of
iron too. If you’re in search of a calcium boost, try
grasshoppers.
Rising food prices, the growing population and
environmental concerns make food one of the big debates
for governments, and interest areas for investors. Meat
production takes up huge amounts of land, consume water,
diverts crops from humans, and adds to carbon emissions.
Insects, perhaps rebranding as micro-protein, could
become a staple of our diets – low cost, requiring little
space or water. With 1500 edible species, we could soon
be tucking into nutritious crickets and grasshoppers,
ground into burgers. Wasps are a delicacy in Japan.
If you still want meat, your next steak could be sourced
from a test-tube. Strips of muscle tissue using stem cells
taken from cows, a little like calamari to look at, are grown
in a lab, and then shaped to expectation, similar to
existing meat substitutes such as Quorn. Of course you
could just become vegetarian, and still get a balanced
diet.
Another source of improved eating, is sensory-
engineering. Scientists have shown that look and smell
affect how we taste. Condiment Junkie, a sonic-branding
company is exploring how certain frequencies can
compensate for sugar in foods, thereby improving health,
as well as enhancing the whole cooking and eating
experience.
However the most significant source of future food is likely
to come from algae. 145 species of green, red, and brown
seaweed is already eaten in huge quantities across Asia,
often as a delicacy. Ground into other foods, its strong
flavour can dramatically reduce the amount of salt used,
for example in bread or prepared meals. Algae farming,
for food as well as energy, could become the world’s
largest crop industry by 2030.
© Peter Fisk from the new book ”Gamechangers”
As the world changes, how are you changing?
How will you embrace the power shifts, mindset flips,
technological impacts, consumer expectations,
and changing rules of the business world?
© GeniusWorks 2013
How will you embrace the best new ideas and
next practices which you see all around you
in the changing business world?
© GeniusWorks 2013
gamechange
© GeniusWorks
For discussion 14 June 2012 betterplace
Future
Back Making sense of all the
existing research to
cluster, stretch and
challenge the insights ,to
explore new spaces and
new language.
Parallel
Worlds
Market
Disruptors
Ideas
Fusion Learning from similar
markets (sectors,
segments, geographies)
to explore customer
behaviour and new ideas
and applications.
Definition of all the real
and assumed “rules” of
for consumers and
brands, then creatively
“break” each of the rules
and explore alternatives.
Collating the many ideas
generated, clustering
them into themes and
bigger ideas as
hypothesis-based
problem solving.
Value
Propositions
Inspiring
Vision
Strategic
Horizons Articulating options for
value propositions based
on consumer insight and
competitive positioning,
articulating key benefits
and potential pricing.
Working “future back” to
articulate a vision for the
brand, how it makes
peoples’ lives and world
better, and how it shapes
the market and mindset.
Mapping the strategic
pathway with key
moments towards the
vision, defining what will
be delivered by when,
and the business impact.
Context
Framing Reframing issues and
ideas in new contexts in
order to enable richer
solutions. Defining the
contexts based on new
enablers and energisers
Creative
Narratives
Using “pyramid logic” to
articulate themes and
messages from a
consumer perspective,
making the brand idea
relevant and compelling.
Action
planning
Design
Direction
Brand
Platform
Mapping the key work
streams against the
horizons in order to
deliver the brand
practically in a way that
works from outside in.
Translating the brand
concept into iconic
symbols, colours, motifs,
words, language and
experiences to inform all
aspects of brand design.
Developing a number of
strategic concepts and
themes around which to
build products, design
communication and sales
as a coherent evolution.
Think Tools
DesignTools
BrandTools
With practical tools to provide stretch, provocation
and challenge; structure, facilitation and
connections, helping to open up, and close down …
© GeniusWorks 2013
© GeniusWorks 2013
Example outputs
Peter Fisk is a business and brand innovation expert.
He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
He was recently described by Business Strategy Review as “one of the best new business thinkers” and
is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.NextGenerationBrands.com
The new breed of market leaders think and act differently. They fuse
digital and physical, global and local, ideas and networks. They win by
being smart, fast and connected – rather than through scale and
efficiency. They embrace all the new business tools - from empathetic
design to disruptive technologies, social media to sustainable innovation –
bringing them together for more impact.
These are the building blocks for you to come a gamechanger too.
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder , different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
“Gamechangers: Next Generation Brands and Business
Innovation” … is the next book from Peter Fisk
including FutureFood in much more detail
Explore and collaborate with the work in progress at www.NextGenerationBrands.com
Business vision Masterclasses Gamechangers
Innovation Business summits Think Different
Brand strategy Customised training New Customer Agenda
Propositions Innovative Leaders Einstein Picasso
Business impact Winning Marketers GenY+SoLoMo=expG
Future
Innolab
Brandlab
optima
fast
Strategic consulting Practical development Inspiring keynotes
Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com
Exploring your biggest challenges and opportunities,
developing smarter strategies and innovative solutions
for implementation and profitable growth. Customised
approaches, built around these proven formats:
Fast, intense process helping executive
teams rethink purpose and strategy in a
fast changing world, and then to refocus
and reinvent the business for the future.
Recent clients: Cinnamon, Vodafone
Accelerated and collaborative three
phase process exploring insights,
designing concepts and delivering
innovative solutions for market success.
Recent clients: Savola Foods, Turkcell
Developing or extending your brand for a
better future, based on purpose and
relevance, differentiation and identity,
experience and effective delivery.
Recent clients: Aeroflot, Philosophy
Developing fresh, distinctive value
propositions for each target audience,
building on the brand to engage
customers and deliver better solutions.
Recent clients: TeliaSonera, Visa Europe
Exploring your biggest challenges and
opportunities, developing smarter
strategies and innovative solutions
implementation and profitable growth.
Recent clients: Microsoft, Pinar
Developing people to think different and act smarter in
the new business world, from summits and seminars, to
practical workshops and retreats, the content and
experience is designed around your people:
Inspiring, practical and stretching 1-2 day
seminars on future strategy and brands,
marketing and innovation applied to your
business issues and sector opportunities.
Recent clients: BNP Paribas, Skanska
Bringing your people together to rethink
and refocus their priorities and direction.
Designing and facilitating the format and
content to energise, connect and enable.
Recent clients: Hershey’s, Time Warner
Working with you to design better
programmes from 40+ modules, based on
team and personal capabilities and
priorities, qualifications and real impact.
Recent clients: Coca Cola, Eczacibasi
From 2d to 4d: command and control to
connecting and collaborating, catalysing
and creating, amplifying potential to
deliver business and market leadership.
Recent clients: Coty Beauty, Lastminute
Customer champions, business
innovators, growth drivers … how to
drive and align the business, and deliver
more business and market impact.
Recent clients: Nestle, Standard Life
Alibaba to Zidisha, Ashmei to ZaoZao, the next generation
of brands are shaping markets with new ideas and tools.
What does it take to compete, innovate and win in these
new markets? Example themes for keynote speeches:
How to shape your market in your own
vision, not live in the shadow of others.
How to innovate from the future back,
then win now forward. What is the future
of health, retail, travel and your world?
Steve Jobs was a genius and a geek, who
defied the rules of business to create new
markets, and phenomenal results. How
can you apply the magic of Apple to your
business, and Steve to your leadership?
What do post-crisis, digitally enabled,
globally influenced customers really
want? Connecting insights and trends, to
explore how you can do more for your
customers, and outthink the competition.
How to combine the analytical precision
and disruptive imagination of your left
and right brain to think bigger, simplify
complexity, shape the future, innovate
smarter, and make better decisions.
Young people, social media, mobile
marketing … connecting digital and
physical worlds, networks and content,
viral storytelling and target promotions
to deliver faster, exponential growth.
myworld
+genius
Email: [email protected]
Phone: +44 (0) 7834483830
Twitter: @geniusworks
Website: www.theGeniusWorks.com