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Future Trends in Food and Drink 2014
INTRODUCTION
The shape of the food industry is changing and trends are the driving force for change. Our list of Future Trends in Food and Drink 2014 reflects the wide and diverse expectations consumers now possess.
Informed by twenty-five years’ experience of defining trends for the food industry, RTS has compiled this report by not only surveying emerging trends and the vast array of products already available, but also by identifying far-reaching trends which will define food and drink in the coming years.
Our analysis reveals that consumers not only expect more in terms of quality, flavour and value-for-money, but also reassurance that products are created with their desires at heart. Consequently, products must work harder to prove their value to consumers.
No single trend works in isolation: the key to creating successful products is to identify the correct mix of trends. To discover how RTS can help you do this, contact us.
For more information✆ +44 (0)1902 422282✎ [email protected]» www.rts-ingredients.com
Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
1. NATURAL HIGHS
Interest is rising in natural, caffeine-free products that deliver energy or relaxation (anti-energy), together with protein, vitamins and beneficial ingredients in highly convenient formats. Products are moving out of the health food shop niche market into mainstream retailers, in recognisable products such as beverages and snacks.
Wewi organic soda with Amazonian GuaranaBrand : WawiCountry : Brazilwww.natumaker.com.br
Organic soda with Amazonian Guarana for energy
Oomf! Skinny Oats instant porridgeManufacturer : OomfCountry : UKwww.giveitsomeoomf.co.uk
Instant porridge with Guarana, green tea extract, L-Carnitine and berry extracts
NovaMex Alova Manufacturer: NovaMexCountry : Mexico, USAwww.novamex.com
Sparkling aloe vera juice drink
Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
2. ONE-STEP CONVENIENCE
This trend focuses on products which are easy to prepare and cook but which offer consumers the 'feel-good' experience of making the end product. Therefore, instead of a product which is put straight into the oven, there are one or two preparation steps reserved for the consumer to complete before the product can be cooked.
Uncle Ben’s Rice Time KormaManufacturer: MarsCountry: UK/USAwww.unclebens.co.uk
Sauce and rice portion are cooked together in microwave then consumer combines the two to complete the product
Papillote de CanardManufacturer: DelpeyratCountry: Francewww.delpeyrat.com
Duck breast in a sealed foil oven bag which cooks in fifteen minutes
Maggi So Juicy cooking mixManufacturer: NestléCountry : Globalwww.novamex.com.
Raw chicken and vegetables are added to seasoned oven bag and cooked to produce a meal.
Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
3. FORAGED INGREDIENTS
The popularity of restaurants such as NOMA (Denmark) and increased interest in foraged, local and seasonal produce is fuelling demand for foraged flavours. In 2014, expect to see manufacturers begin to incorporate foraged, hyper-local ingredients into accessible formats and recognisable products, with ingredients such as seaweed, truffle, rosehips, nettle, wild mushrooms and blackberries appearing in familiar products.
Heston Cauliflower Truffle Macaroni Cheese ready mealBrand : Heston from WaitroseCountry: UKwww.waitrose.com
Gourmet-style ready meal with truffle-infused oil
Wild Mushroom & Spelt RisottoManufacturer: Sharpham ParkCountry: UKwww.sharphampark.com
Pearled spelt meal with wild mushrooms, herbs and garlic
Roasted Seaweed SnacksManufacturer: Annie Chun’sCountry: USAwww.anniechun.com
Roasted seaweed and sesame snacks flavoured with brown sugar and sea salt, and cracked pepper and herbs
Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
4. FLAVOUR-FULL BENEFITS
Consumers are seeking healthy alternatives of recognisable products that focus more on interesting ingredients and exciting flavour blends than the healthy nature of the product. This trend could reinvigorate the appeal of healthier products by making them attractive from a taste point of view, regardless of the benefits the products can offer, which could make the products accessible to a wider audience.
Hot or Cold Cherry Coconut CerealBrand: Be RealCountry: USAwww.berealcereals.com
Gluten-free, high fibre, high protein cereal flavoured with black cherry and coconut
Tangy & Nutty Red Velvet Rice SaladManufacturer: WaitroseCountry: UKwww.waitrose.com
Prepared salad with mixed leaves, rice and pomegranate seeds with a raspberry dressing
Kashi Hummus CrispsManufacturer: Kellogg’sCountry: USAwww.kashi.com
Processed chickpea snacks flavoured with sundried tomato, basil and feta cheese
Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
5. NEXT GEN PROTEIN
As interest in high protein diets continues to grow, consumers are seeking out natural protein in convenient products they recognise. Products which allow consumers to incorporate greater levels of protein in their diets using products they recognise will rise in popularity.
IPS BBQ Egg White CrispsManufacturer: IPS All NaturalCountry: USAwww.ipsallnatural.com
IPS (Intelligent Protein Snacks) chips are made with cornflour and egg white as a high protein, low carbohydrate alternative to potato chips
Barenaked NoodlesManufacturer: Barenaked FoodsCountry: UKwww.barenakedfoods.co.uk
High protein, low carbohydrate noodles. The company is also planning to launch a protein pasta made with natural protein
Original Egg hard-boiled egg snackManufacturer: The Original Egg CompanyCountry: UKwww.theoriginaleggcompany.co.uk
A single-serve, shelled hard-boiled egg aimed at the snack market, flow-wrap packed within minutes of being cooked to extend shelf life
Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
ABOUT RTS TRENDS
To understand in detail how these trends will drive the global food and ingredient markets, see our range of trend reports, subscribe to our free monthly trend newsletter or to see how RTS can produce customised product trend analysis and insight to benefit your business contact us.
© RTS Resource Ltd 2013All information, product examples and images correct at time of going to press. Product examples are included for illustrative purposes only. RTS receives no advertising revenue from any company. All information protected by copyright. Please cite RTS in all instances of quotation.
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Future Trends in Food and Drink 2014
© Copyright RTS Resource Ltd 2013 www.rts-ingredients.com
