Freemium Summit Shayan Zadeh

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  • From an App to an ecosystem Shayan Zadeh, Co-Founder & Co-CEO

  • What is Zoosk

    Dating that doesnt suck Its all about choice

    Lifestyle: flirt or find your soul mate People: 100,000 new daily signups Medium: web, social networks, mobile, desktop Monetization: freemium with virtual currency or subscription

    Seems to have struck a cord 50 million users Top ranked lifestyle app on multiple social networks Fastest growing dating property worldwide WSJ 50 Next Big Thing

  • Life of an App (and beyond!) Zoosk launched as a Facebook application

    New Viral Platform Simple and efficient distribution Low barriers for customer acquisition

    But we wanted To have a direct relationship with our users To reach beyond just Facebook users To build a business at scale To build a lasting brand

    So we Asked for our users email (January 2008) Launched Zoosk on other social networks (March 2008) Started direct monetization (April 2008) Launched Zoosk.com (Fall or 2008)

  • Pillars of Success on open Platforms

    No single Arbitrage will last forever Take full advantage of what you are given Adopt to environment changes quickly But dont become dependant on the short term opportunities And always keep in mind it wont last

    Examples Unlimited communications through platform Viral coefficient of above 1.0

  • Pillars of Success on open Platforms

    No single Arbitrage will last forever Establish a direct relationship with your user

    It will be hard (and at times controversial) It might feel you are giving up growth for no good reason But is the only way if you want to be around long-term

    Examples Users email addresses and permission to email Users phone numbers and permission to txt

  • Pillars of Success on open Platforms

    No single Arbitrage will last forever Establish a direct relationship with your user Figure out your unit economics

    Different businesses REQIURE different models Free, Freemium, and Paid all have it; figure it out After finding a market fit, this is the hardest problem to solve AND if the math doesnt work, you wont last

    Examples LTV and acquisition cost

  • Pillars of Success on open Platforms

    No single Arbitrage will last forever Establish a direct relationship with your user Figure out your unit economics Experiment, Experiment, Experiment

    Not just important on open platforms Make them short and cheap But do a ton of them

    Examples What would happen if I ask my users to pay What would happen if we remove this field from

    signup form?

  • Where are we today

  • Questions