Who needs stinkin’ badges?WE DO!

The Foursquare User Experience

The Foursquare User Experience

BadgesBadges are icons attached to one’s Foursquare account. They’re unlocked when you visit locations or complete tasks (such as logging in above 59th St. in Manhattan)

Badges tap into a psychological need to complete a set, to collect all of something that is available.

• Games• Scouting• School Charts

Rare badges add a sense of urgency.

The Foursquare User Experience

Mayorship

Visit a location frequently enough, and you can become mayor of that location

Taps into the natural psychological drive for competition, acts as its own intrinsic reward

External rewards for mayors from businesses

The Foursquare Business Experience

The Foursquare Business ExperienceUsing the user experience to bring in business

• Mayor specials• Tag your business with tags that equal badges• 5th check in? 10th check in? What can you give repeat customers?• Crowdsource your best customers for genuine reviews, updates

on specials, etc.

Register your business with Foursquare• See stats and metrics • Add your specials • Keep information up-to-date• Register employees to keep customers in competition for Mayor• Get to know your customers

Other Location-Based Marketing?

Pros: Cons:

Collect itemsEasy-to-use interfaceMulti-OS (iOS, Android, Blackberry)Interface with multiple sites (Twitter, Facebook)

Non-CompetitiveAustin-based (not as NY/NJ specific as 4sq)

Other Geolocation Marketing Tools