I ain Shepherd

Coast to Capital

Business Representative

IAIN SHEPHERD

INTERNATIONALISATION

Why do we give Internationalisation such priority?

Businesses that trade internationally deliver 60% of UK productivity growth.

We will work to increase the number of these businesses and develop their local supply chains. They will act as the “engine room” for improved business growth and performance across all parts of the economy, and ensure the sustainable growth of our sub-regional economy.

GOAL: Increase the number of businesses that trade internationally by 4,000 in five years

Internationalisation & the LEP

Exports, International Trade & Internationalisation?

•The World is Digitally Enabled:

•E-Commerce•E-Maintenance•Additive Engineering

•All give access to Internationalisation

Exports, International Trade & Internationalisation?

•The World is Digitally Enabled:

•E-Commerce•E-Maintenance•Additive Engineering

•All give access to Internationalisation

Internationalisation & the LEPThe LEP Will Work with Existing Organisations such as UKTI / EEN / Area Partnerships / Chambers & Trade Forums to Maximise:

-Export of goods and services-E-commerce across national borders-Networking with businesses and other organisations outside the UK-Collaborations with non-UK organisations-Exploiting intellectual property world-wide-Keeping in touch with customers and suppliers outside the UK-Exploring ideas and innovation with bodies outside the UK-International visitors, business tourism and the visitor economy-Inward Investment & FDI

The LEP Will Work with Existing Organisations such as UKTI / EEN / Area Partnerships / Chambers & Trade Forums to Maximise:

-Export of goods and services-E-commerce across national borders-Networking with businesses and other organisations outside the UK-Collaborations with non-UK organisations-Exploiting intellectual property world-wide-Keeping in touch with customers and suppliers outside the UK-Exploring ideas and innovation with bodies outside the UK-International visitors, business tourism and the visitor economy-Inward Investment & FDI

Internationalisation as a “journey”

KCC/BSK-CIC/SOA Development

Only 2% of non-exporters say they intend to internationalise in the next 12 months

Barclays/Kingston University; Feb. 2011

Barriers

ASPIRATION

CONTACTS

LANGUAGE

FINANCE

EXPERTISE / SKILLS

MANAGEMENT CAPACITY

& CAPABILITY

CONFIDENCE IN PRODUCT / SERVICE

CONFIDENCE IN SELF

INFORMATION

MARKET KNOWLEDGE

EXPOSURE

DemandSelf selecting survey of businesses - small sample• 40% export, 60% do not• 34% of non-exporters would be interested/persuadable

• Which equals 16,000 to 20,000 businesses in our target group

• Barriers include - “unsuitable” product / service, contacts, sufficient business in the UK

• Help wanted – finding clients and contacts, financial incentives, training, support for research, trade missions, expert advice

Coast to Capital: Supply side

Desk survey of FE, HE and private sector training and support

• Public support services - UKTI, Enterprise Europe Network, Export Credits Guarantee Department

• HE – Undergraduate and Post Graduate courses in international business

• FE – related courses, particularly language, tourism, general management

• Private training providers – general business & management; one local provider offers a course specifically about international trade; national providers (eg Inst.of Export)

• Accountants (49), solicitors (14), language support (80)

Actions Underway / Planned:1. Research – need to know the specifics for our businesses and our

area – sectors, barriers, attitudes, service gaps2. Work with UKTI and EEN; influence shape of new UKTI contract3. Market development:

A. Create private sector suppliers group and use the research to stimulate supply

B. Stimulate demand side (based on research) 4. Link up with Olympics related work – focus on Gatwick Diamond;

Croydon (Brazil)5. Include a strong internationalisation support element in our

Enterprise Zone variant6. Exploit university international links7. Top 50 approach – find and support the businesses who will

generate most trade and jobs fastest

FOREIGN DIRECT INVESTMENT

• Our 5 areas are active – where can Coast to Capital add value?

• New national Government approach through new UKTI contract - Coast to Capital will have a relationship:– Create an offer so UKTI have something to

market– Provide a response mechanism for UKTI– Expose the Offer to Visiting UKTI OfficersALL based on what is happening locally

International Tourism

• Visitor economy in Coast to Capital employs 63,000 people and £3.67bn turnover

• Growing International Tourism, both Leisure & Business

• Gatwick is a Potential Growth Multiplier

International Tourism Consultation

• Connectivity & Gateways – London / Northern France

• International Conferences• Educational Tourism & Events• London 2012 Legacy

Questions for the Forum

1. How can we create more interest and activity in international trade among SMEs?

2. What services can we help stimulate – emphasis on private sector solutions?

3. Where are the big wins in international trade?