Fiat 500 ‘Simply More’

Impatto

http://www.brandingmagazine.com/2011/08/15/fiat-500-simply-more/

“SIMPLY MORE”

Fiat USA returned to North America and launched their posh “Simply More” tour on New York’s Times Square. Having a good time, Italian style, serving espresso, gelato and rounds of bocce ball followed by local DJs sets and bands this is the first stop in Fiat’s North American tour.

“This campaign captures the perfect combination of wit and charm and is designed to engage current and potential customers, as well as increase brand and product awareness in key markets,” said Laura Soave, Head of FIAT Brand North America. “We are excited to introduce the FIAT brand and the Fiat 500 to a new generation of consumers, and the timing couldn’t be better as the 500 Cabrio joins our 500 hatchback in more than 90 studios around the country.”

CREDITS

Client: Fiat USASpot: “Drive In”Agency: Impatto, Southfield, Mich.

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