Source

www.femtechers.com

What is FemTech?

FemTech is female focused health technology

Category Breakdown

Fertility solutions

Period & fertility tracking mobile apps

At-home fertility monitoring devices

Pregnancy & nursing care

Reproductive system healthcare

General healthcare

Period care goods

Women’s sexual wellness

Innovation in health technology for women has been

relatively stagnant, especially for feminine hygiene products.

Only eight major

innovations in over

1000 years

"The system is fundamentally reactive, waiting for an il lness to be detected before it

springs into action. But when a positive test

result comes back after an annual check-up, it could be too late."

"...some doctors are unwill ing to give women

access to [fertil ity] information unless [they] have tried and failed to conceive."

-Elizabeth Segran

https://www.fastcompany.com/user/elizabeth-segran

This system fails

women on a monumental scale.

“I’m worried about my fertility because I have PCOS [polycystic ovary

syndrome],” 26-year-old Issy* from Birmingham told The Independent. “I have no idea if my fertility is poor because the only way to find out is to try to have a baby which, as you can imagine, isn’t ideal."

“I’d love it if a test could tell me if I’ll have problems getting pregnant. I feel like if it were accurate it would really help me plan my life. Right

now I don't know whether waiting until I'm 35 to have kids will see me risking never having them at all.

“At the moment, I feel like my fertility is totally out of my control which is a scary prospect, even though I'm not even sure I want kids at all.”

For many women, FemTech is about options.

FemTech startups snagged over $1.1B to help improve women's healthcare options since 2014.

Global Outlook

The Original FemTech Founders

Glow

Period- and ovulation-tracking app founded in 2013

Launched by PayPal cofounder Max Levchin

Powered by data instead of assumptions

The service takes credit for 25,000 pregnancies

(Venturebeat.com)

Clue

Founded in 2013 by Ida Tin

Recognized for coining the term “femtech” to describe this sector

Uses science and data to provide insights into female health

Raised over $10 million and reports at least 5 million active users per month (many between the ages of 13 and 18)

(Geektime.com)

Changing Perceptions

There is a growing trend of companies utilizing feminism as a

platform to drive sales, and those campaigns have been widely accepted and successful

Thinx Period Panties Under ArmourDove Real Beauty Campaign

Key Market Drivers

Growing number of women in workforce

Women are having families later in life

Health information is becoming more accessible and

affordable

Health care is facing drastic changes to accessibility

and affordability for women's health

Who are the consumers of FemTech?

Innovative Investors

For Silicon Valley

incubator, Y-Combinator, and

notable East Coast VC

firms like Union Square Ventures, FemTech

offers an avenue for

innovative investors to invest in the future of

women’s healthcare

Doctors and other

Medical Professionals

FemTech assists doctors

and clinicians in bridging the gap from where healthcare is to

where consumers are and provides tools and technologies that help

them do so

Everyday Women

Women make up roughly 50% of the U.S. population and also

make 80% of the healthcare choices for

the household

Estimated 200 Billion in consumer spending on

FemTech products

Investing in FemTech

satisfies a growing

call for diversity in

Silicon Valley for

female founders

and female investors

Barriers to innovation in feminine

health technology

• Strict governmental regulations

• Male VC's have difficulty identifying with the

problem

• FemTech founders on average have less

experience as entrepreneurs and less validation

The future of feminine health

technology starts here.

www.femtechers.com