Extending the Value of Content in Enterprise Systems with Web Content Management

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RedDot – The Web Experience

Eric Gott, Director of Sales

Pino Agostino, Sales Engineer


Slide 2

Leading WCM in the Marketplace

RedDot offers the most award winning and recognized WCM solution worldwide with the “legendary ease of use and quick, low cost installation”

Within OpenText we are the WCM experts, with more then 2.600 customers in 114 different countries

15 years of dedication to WCM

Continuous investment in our employees and partners


Slide 3

RedDot Strategy

Content Editor

Content Editor

Integrate into your existing infrastructure

Seamless delivery and access to data across

diverse existing applications and repositories

Manage with our legendary “easy-of-use”

Enable content owners to make a difference in a

familiar environment

Optimize to deliver the right experience

Gain control of your content, observe user

behaviors and optimize at individual levels


Slide 4

Integration to Anywhere From Anywhere

Integrate Manage Optimize

Maximizing your Return On Investment

of your current technology platforms -

especially those of Microsoft, SAP and

IBM

Leveraging .Net within the Content

Management Solution environment

Extending the Portal opportunity

– Sharepoint, SAP Netweaver and

WebSphere


Slide 5

Seamless Management of Content and Delivery

Allow content contributors to manage

content and delivery within the Content

Management Solution

Industry leading interface ensuring RedDot

leads the market in ease-of-use


Slide 6

Globalization and Localization

Architected from the ground up to support

multiple-languages

The RedDot UI is available in 13 different

languages, but manages content in ANY

language

Add new languages on the fly, with just a

few clicks

Complete multi-lingual workflow support

Split-screen translation interface

Native integration with Translation Memory

tools


Slide 7

Experience Optimization

Context

Web

Docs

Image

Video

Audio

Email

What

Where

Why

Who

When

content, -relation

Home / Office / etc

context

person / role

urgency time / timezone

Content

Visitor Experience

• Persuasive• Individualized• Interactive• Dynamic

Analytics and reporting enables

content contributors to control visitor

experience

Allow the site visitor to personalize

their interaction

Deliver content to multiple devices

Define fast cached web pages or

dynamic portal views


Slide 8

Web 2.0

Web Components enable organizations to

enrich Web experiences with rich

interactive applications

RedDot makes Web 2.0 work for

organizations

– Secure environment for social

computing

– Enterprises own the content while

visitors control the experience

– Expand user generated content

through search and repurpose

LiveLink

Hydro-Quebec: Energy (Canada) - One of the largest energy producers in Canada, Livelink is used throughout the enterprise for document management, workflow and collaboration. Through the RedDot connector, documents created by several different groups can be viewed manually and promoted automatically to 15 local and secure intranets following final approval of the document workflow.

Sustainability Victoria: Government Agency (Aus) – Creates, manages and distributes information meant to educate and promote effective use of resources and environmental impact in the state. Currently at the CMS building stage, The RedDot / LiveLink connector will enable shared effective document management and easy to use web content management for the same documents in one environment.

EWE: Energy (Germany) – One of the largest energy distributors in Germany, uses RedDot integrated with Livelink and SAP Netweaver Portal for a comprehensive employee portal.

Internal EWE Study

EWE AG

RedDot presented a complete solution. The

implementation has been rated a success by all

team members involved.

Success Story Enabled strategic growth: Improved employee productivity and

communication has enabled continued corporate growth through acquisitions and sponsorships.

Increased the return on SAP and Livelink investments: Integrating RedDot with ERP and DM created a web solution that leverages corporate content through greater accessibility and distribution.

Industry Energy / Telecommunications

Highlights Integration with SAP and

Livelink Enabled strategic growth and

Improved productivity Increased return on ERP and

DM investments by providing a complete solution

“The driving force in the north” EWE is among the largest energy companies in Germany. Core competencies include the efficient

management of complex electricity, natural gas and telecom networks.

EWE AG – Hybrid Intranet Portal

RedDot CMS

Administrators and Content Editors

AD / LDAP

Web Servers LiveServer

LiveServer

Failover

Primary

Livelink DM

SAP Portal

Disaster Recovery Web Server

SAP Modules

Load Balanced

Integration of Livelink and RedDot with SAP Portal

Integration of Livelink and RedDot with SAP Portal

Hummingbird / eDocs

BMA Coal: Mining (Aus) – Large mining company uses eDocs document management to enable collaboration and workflow for “regulated” health & safety information. The RedDot connector to eDocs provides the automated publication of these documents in real-time to dozens of mining sites where and when the information is needed most.

Legal Aid Western Australia: Government (Aus) – State Government legal agency planning on using eDocs to manage information and legal help for residents of Western Australia. RedDot will offer both easy to use WCM capabilities and the eDocs connector so that documents managed and stored in one place can be published securely to many different Intranet and Internet sites simultaneously.

Verizon Wireless: Telecommunications (USA) – eDocs is used for document management but lacks an efficient means of offering access to the DM for web content editors. The RedDot connector enables editors single sign-on access to the eDocs repository where a click creates a link to a document and makes it accessible to intranet users in the context of the web site.

Chevron-Phillips Chemical: Energy (USA) - Regulated documents are stored in eDocs but customer account information is stored in SAP. Neither product has an easy to use WCM interface or a way to personalize and secure content delivery. RedDot enables content management and, with LiveServer and the eDocs connector, an integration layer for SAP and eDocs that powers the eBusiness center for 25,000 customers and 1,100 products. (case study available)

Multiple language sites are now being built to extend the customer service, sales, and risk management advantages offered by the RedDot integrated system.

Frank Almaraz, Director eBusiness, CP Chem

Chevron Phillips Chemical

With little training, content owners can control customer access to

regulatory documents in a very granular way whether they are created

within RedDot or another system. We’re realizing more benefits than

we hoped for.

Success Story Eliminated Backlog and Errors: Customer Service requests for regulated

documentation (MSDS, TDS, etc.) are now handled automatically, immediately, securely, and without error leading to increased customer satisfaction, coordinated product rollouts, and regulatory compliance, while reducing the customer support staff.

Increased Services: CPChem plans to create a Sales Support Center leveraging the integration possibilities of SAP Portal, eDocs, and RedDot to enable any member of the sales team to “see” exactly what their customers are searching for and viewing.

Industry Energy / Chemical

Manufacturing

Highlights Integration with SAP and

eDocs Reduced call center costs and

errors Controls customer access to

regulated documents

Headquartered in Houston, Texas, Chevron Phillips is the world’s leading manufacturer of specialty chemicals and high-density polyethylene used in almost 70,000 consumer and industrial products; operating 38 production and research facilities worldwide.

Integration with SAP eCommerce

MSDS PDF Document

Integration with eDocs

Maintain Customer #’s

Publish to eCommerce SitePublish to public internet

SharePoint 2003 / MOSS 2007

Wollongong City Council: Government (Aus) – City government uses SharePoint to manage documents in an iframe environment but saw difficulty efficiently promoting documents to public facing web sites. RedDot’s SharePoint connector enabled the automatic publication of documents stored in SharePoint.

Parks Victoria: Government (Aus) – Government agency uses SharePoint Portal to power their intranet but found SharePoint to be insufficient for web content management. RedDot enables advanced WCM capabilities and can publish content to SharePoint Portal as needed. RedDot manages presentation and content and SharePoint handles collaboration, discussions, calendars and other “webparts”.

Export Development Canada: Government Agency (Canada) - planning

Cleveland Police: Government Agency (UK) – coming soon

Summary

There are common elements to all

• Existing investment in enterprise infrastructure (a DM, CRM, or ERP)

• Interest in empowering more “customer” self-service

• Feeling pain because of difficulties accessing business and regulated content

• Feeling pain because of difficulties securely distributing business and regulated content

• Not enough value is offered by existing sales, reseller, customer and intranet portals

• Few or no realistic choices to address pain


Thank You