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Bonfire Analysis – Excellent| Good | Poor

While B2B social media marketing is still a new concept, there are examples of companies creating effective campaigns. We analyze companies that are dedicating resources toward building engaged online communities. Our analysis is based upon how effectively the company uses social media to meet their overall marketing objectives and positively influence brand sentiment.

We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts:

BP – ExcellentChevron – GoodConocoPhillips – Poor

Network: Facebook Industry: Oil and Gas Target: B2B

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Bonfire Analysis – Facebook PagesBP – Excellent

“Likers”: 39,536Primary Uses:

Education – Updated Spill

Customization: 3 tabsConflict Moderation: ExtensiveOther Social Networks:

YouTubeFlickr

Community Page: Yeshttp://www.facebook.com/BPAmericahttp://www.facebook.com/pages/BP/106073486089812?ref=search

Company Updating

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Bonfire Analysis – Facebook Pages

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Bonfire Analysis – Facebook Pages

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Bonfire Analysis – Facebook PagesChevron – Good

“Likers”: 15,758Primary Uses:

Public RelationsEducation

Customization: NoneConflict Moderation: Little to NoneOther Social Networks:

Twitter: http://twitter.com/chevronYouTube: http://youtube.com/chevron

Community Page: Yeshttp://www.facebook.com/pages/Chevron-Corporation/109237572435202http://www.facebook.com/Chevron

Relevant and interesting updates No customization

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Bonfire Analysis – Facebook PagesConocoPhillips – Poor

“Likers”: 3,357Primary Uses:

Forum for employeesLittle to no contribution

Customization: NoneConflict Moderation: SomeOther Social Networks:

TwitterYouTube

Community Page: Yeshttp://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=search#!/pages/Houston-TX/ConocoPhillips/173793155340?v=wall&ref=search&__a=9&ajaxpipe=1http://www.facebook.com/pages/ConocoPhillips/152956634719597?ref=search

Conflict Resolution No customization

No Sub - Pages