eProf.com Investor Deck [Full - March 2013]

Trevor Koverko, CEO

Bringing Online Education to Life

Evan Lewis, Co-Founder Investor Pitch Deck - March 2013

Asynchronous Platforms

Not Engaging or Interactive Difficult To Facilitate

Live Teaching Logistics 1) 2)

Problems

Live, Interactive, Learning Platform | ! eProf.com

1) Interactive Classroom 2) Administration

Live, 25 Students, Two-Way Learning Scheduling, Payments, Marketing

Our Solution


Multimedia

25 Video Feeds

Interactive Polling

Screen Sharing

The Virtual Classroom


User-Friendly

Decentralized

Flexible

Intuitive

Course Builder


Collaboration HomeworkDiscussion

The Hallway


Teaching Materials eProf RatingSocial Media

Personalized Profile


eProfs Students

Engage With Students Live Real-Time Mentoring

Build Relationships Social Meet Like-Minded Students

Generate Income Affordable Cost-Effective Learning

Share Knowledge & Expertise Relevant Learn Cutting-Edge

Skills

Freedom To Teach From Anywhere Global Learn From Anywhere

At Own Pace

Benefits


Test Prep $2 Billion

Virtual Teachers

350% Growth

Tutors 3 million

tutors

Brick & Mortar 5000 NA

Learning Centers

NA Market Opportunity

Test Prep Market Virtual Teachers

Learning Centers Tutor Market

350% Growth $2B

2M Tutors 5000



Go-To-Market

eProf.com Business To Consumer

YourCompany.eProf.com Business To Business

Automating The Creation

of Virtual Academies

+

Recruit Influentials & Experts Focus on those with significant followings, high-demand subjects

✦ Build Personal Brand

✦ Connect with Followers Face-to-Face

✦ Convert Followers To Customers

Customer Acquisition - B2C


✦ Custom Company Subdomain

✦ Manage Teaching Roster

✦ 24/7 Access to Virtual Classroom

Partner With Teaching Organizations Focus on Tutoring, Test Prep, Tech

Customer Acquisition - B2B


Free For Educators

Students Pay Per Class / Course

20% Commission

on Class Revenues

2012 2013 2014 2015

Business Model


Subscription Fee for Organizations

300 eProfs Programming, Test Prep, Languages

Paid Classes Daily ~10 Students / Class

Business Pre-Sales ~15 Teaching Academies

Traction


EnterpriseConsumer

Synchronous

Asynchronous

FragmentedScheduling, Payments, Branding & Curriculum Building not included

InaccessibleHigh subscription costs, difficult tech integration,

no custom branding

Likely Transition


Competition Matrix

Company History Strengths Weaknesses Key Stats

Based in Massachusetts, huge reach in India

Live, cross-platform, end-to-end

Mediocre classroom experience

$4M Series B (Q4 2012) 200k teachers

1M monthly visitors

Blackboard Inc. purchased Elluminate & Wimba in 2010

Live, cross-platform, widely accepted by

professors

Market limited to wealthy academics, not social,

upfront subscription fee

Purchased for $1.6B in 2011

Founded February 2010, first paid course Dec 2010

Easily scalable model selling pre-recorded

videos

Not live, minimal user interaction, low

engagement rates

$12M Series B (Dec 2012) 400k students

Top 10 Instructors - $2m course sales

New York startup founded in 2011

Good branding & user-experience

Both in-person and online classes - online

have minimal interaction

$1M Round - (Jan 2013) $3.1M Series A (Aug 2011)

Part of the Adobe suite of tools - dominant players in

technology

Live, cross-platform, amazing classroom,

many peripheral features

Costly upfront subscription, minimal

social networking capabilities

$55/month or $550/year subscriptions

Long-time dominant system in web conferencing

Scale - huge client base

Poor user experience, corporate & slow-

moving

58% Market Share - Web Conferencing

Bought by Microsoft in 2011 for $8.5million

Most dependable platform on a global

scale

Free package only has 1-to-1

Average user spends $96 on Skype yearly

Owned by CitrixQuick, cross-platform,

dependable

Few teaching features, not e-learning focused,

download required

$45/month or $450/year subscriptions


Competition Specs

Live Social Network

Freemium User-Friendly Brand Potential

eProf classes are all live and interactive. Our world-

class virtual classroom can host up to 25 live

video streams in addition to document sharing,

screen sharing, live chat and media streaming.

While this does not set us apart from WizIQ or Blackboard, it does differentiate from

marketplace plays such as SkillShare or Udemy.

eProf is both a powerful teaching tool and a user network that promotes

interaction, collaboration and making new

connections. eProf has tools such as discussion boards,

forums, in-class social media integration and a sophisticated internal messaging system.

As the eProf network evolves, we will be

recreating many of the best features that LinkedIn has to

offer.

eProf has no upfront fees for educators on the

site. This freemium model, in combination

with the user-friendliness of the site

will lead to higher percentage signup conversions than

companies like WizIQ have.

eProf strives to provide a clean and streamlined user

experience that makes online teaching easy and painless.

The current on-site experience is simple and

powerful; as our development team scales,

this experience will continue to improve.

The potential for branding eProf as the elite teaching

venue on the web is undeniable. As eProf success stories emerge from around the world, these stories will

be showcased through strategic marketing

campaigns. Success stories from well-known experts will have a viral effect that lead to

mass signups from their follower networks. We call these well-known experts

eProfs in Residence.

Why does eProf stand out amongst the competition?


Differentiation

Philip Ingram Evan LewisTrevor KoverkoCTO

Software EngineeringCOO

Product DevelopmentCEO

Business Development

Andrew RainsCMO

Marketing Strategy

Lead Mentors Krista Jones, Gerry Gabon

Our Team


Thank You!

Contact: [email protected] Follow: @eprofdotcom

Trevor Koverko, CEO Evan Lewis, Co-Founder

Contact [email protected] (647) 300-9350

Follow @evanlewis_ @eprofdotcom

mailto:[email protected]