Davakhaana investor deck

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Instant Medicine Delivery App


Akshay Yadav Founder & COO(35 years)14 years of experience in Sales & Marketing across Media.Tata Infomedia Ltd, Radio City, Midday, Sify.com, Ideacts InnovationsKaizad Shroff Founder & CEO(36 years)Over 19 years of Work Experience in Corporate, Retail & Channel Sales & Operations in the filed of Media, IT & Telecom industries across geographies.Rediff.com, Midday, Ideacts Innovations

MentorsRudrajeet DesaiFounder & CEO WorkApps Inc.A serial Entrepreneur with 4 companies to his credit. Rudrajeet has spent the last decade building technology products that have pioneered their categories. He is also the author of a Bestseller on Startups & Entrepreneurship Breaking Out and Making BigYuzdi N. BadhniwallaFounder The Digital Marketing AgencyAn ISB. 20 years of experience in spearheading businesses for giant companies like Rediff.com, Starcom Mediavest, Mauj. Have founded 3 companies.

Maninder GillCo-Founder, Head-New Product Development Ideacts InnovationsOver 15 years of experience and specialist in Building Technology products on various Tech Stacks

How it works?Mobile App for Instant Doorstep Medicine Delivery

Customer Orders the Medicine through the App

Inputs the Medicine needed (1.5 lac medicines listed)

Uploads a Photo of the PrescriptionOR

Davakhaana Team checks the Prescription

Email is sent to the Chemist Shop with the Order / Prescription

Chemist sends the Medicines through their own delivery boy

User checks the Medicine and Pays Cash on Delivery

Chemist pays Davakhaana 12% at the end of the Month

ModelLow Cost Operations

Small Team Outsourced Technology

No Delivery Cost and Team

Minimal Human Intervention

12% to 15% margin on Orders More for Products like Diagnostic Tests, Homeopathy and Ayurveda

Quickly scalable Easy to add more categories

High margins on Diagnostic Tests and Packages

No Returns No Cancellations Customer is ready to wait

Current Status

Network of 30 Pharmacies

60 Pincodes Serviced in Mumbai10 Orders a Day

Rs.525/-Average Order Value40% Repeat Customers

0.5% Orders Returned

Market Launch in Jan 2016

Bootstrapped by Founders

Backend and App developed by Freelancer

Live on Android iOS in development

Private Limited Incorporated

Amount Invested = 15 Lakhs

2 Employees 1 BD & 1 Pharmacist

Other PlayersPlayersDavakhaanaNetMeds1mgPharmeasyDelivery TimeWithin 2 Hours7 Days3 Days1 DayReturn PolicyCan be returned anytime7 Days Only for wrong ordersAt Delivery Time Only for wrong ordersSubject to OrderAvailabilityAll ProductsOnly Listed ProductsDepends on stockDepends on stockTrustLocal Pharmacy TrustLow Invisible Brand Low Invisible Brand Low Invisible Brand CancellationCan be cancelled anytimeNo CancellationNo CancellationNo CancellationMedicine Database1.5 lacs Medicines ListedLimited DataLimited DataNo ListingDelivery ChargesNo cost to the companyCourier Cost borne by companyOwn delivery teamOwn delivery teamStocking CostNo cost to the companyCost borne by companyNo cost to the companyNo cost to the companyCancellation PenaltyNo penalty to the companyCancellation cost borne by companyCancellation cost borne by companyCancellation cost borne by company

Next StepsProduct EnhancementWeb Interface iOS and Windows AppOrder will be sent to One Pharmacy and give time to accept. If not then passed to another in part of full. Electronic Payment Options Cards, Net Banking, Mobile Wallets Reminders to Customers for Purchase Chat between Pharmacy and Backoffice App and Interface for Doctors and Clinics

Diagnostic Tests

Post Hospitalization Equipment


AyurvedaVisionOne Stop Shop for all Pharmacy & Medical needsIn App Billing

Market Opportunity

Times of India (Dec 2015) View Article

Times of India (Feb 2016) View Article

Revenue Model

ChemistRetail Partners Pay 12% Commission On The Value OF OrdersTo Davakhaana

Davakhaana receives Commission from various Retail Partners

Diagnostic Tests

Post Hospitalization Equipment



ASKFYFY 16 17 FY 17 18 Salary26,762,62133,284,543Rent 1,800,0001,800,000Servers227,000240,000Miscellaneous1,280,0001,380,000Marketing2,720,0003,890,000Total Costs32,789,62140,594,543Outlets (Avg for 12 months) 4981000Orders Per Month (Avg for 12 months) 6,66869,072Average Order Value590671Gross Revenue 47,234,875513,666,563Net Revenue @ 12%5,668,18561,639,988EBITDA- 27,121,43621,045,445

Total Capex Requirement = 50 lacs Operating losses till Profitability = 3 Cr Total Capital Raise = 3.5 Cr Total ASK = INR 3.5 Cr Financials

thank you

Akshay YadavFounder & COO +91-9892339989akshay@davakhaana.com