2. (iidf.ru) ! (6 )! - yatv.ru eagleplatform.com ($3.5+ mln ) !
(10+ )! (Greeneld Project Harvest, HSE)! Tolstoy Startup Camp! Lean
Startup Customer Development:) 3. 9 10 http://on.wsj.com/1jqVMyw 4.
= 5. COLOR $41 000 000 Bill Nguyen. Founder & CEO 6. , , .! 7.
8. = 9. , - + + 10. Traction Time 11. AirBnB 12. Lean
Startup&Customer Development 13. - (Business Model Generation)
(Agile Engineering) (Customer Development) Lean Startup 14. -
(Business Model Generation) (Agile Engineering) (Customer
Development) 15. #UserAcquisition x ( CPA + ARPPU x C1) = ? ! ? /
(LP, MVP, MVF) ( , ) ! ! / ! AARRR ! ? ! ? ! ? , , ! B2C , ? ! B2B
? ? ! ? (Alex Osterwalder), (Ash Maurya), :). by / . ! 16.
#UserAcquisition x ( CPA + ARPPU x C1) = ? ! ? / (LP, MVP, MVF) ( ,
) ! ! / ! AARRR ! ? ! ? ! ? , , ! B2C , ? ! B2B ? ? ! ? (Alex
Osterwalder), (Ash Maurya), :). by / . ! 12 3 4 56 7 8 9 17. -
(Business Model Generation) (Agile Engineering) (Customer
Development) 18. Customer Development 19. CUSTOMER INTERVIEW 20.
21. : 22. , 24 23. 1 2 3 4 5 6 24. GET OUT OF THE BUILDING! 25. MVP
26. WTF? 27.
http://blog.fastmonkeys.com/2014/06/18/minimum-viable-product-your-ultimate-guide-to-mvp-great-examples/
28. () BUILD MEASURE LEARN 29. ? 30. MVP vs. PROTOTYPE 31. 32. ?
33. 34. MVP - , Stark Industries 35. - , Stark Industries 36. Gmail
. Gmail, FriendFeed 37. - , Stark Industries 38. - , Stark
Industries 39. - , Stark Industries 40. - , Stark Industries 41.
42. ( 15-30 ) 43. (, , prot) ( 15-30 ) 44. () (, , prot) ( 15-30 )
45. () (, , prot) ( 15-30 ) (, , MVP, MVF, Landing Page + Campaign,
Blog, etc.) (kpi, ) 46. BUILD MEASURE LEARN () (, , prot) ( 15-30 )
(, , MVP, MVF, Landing Page + Campaign, Blog, etc.) (kpi, ) 47.
BUILD MEASURE LEARN , product/market t 48. Traction Time / / : :
49. ? Steve Blank Eric Ries Alex Osterwalder Ash Maurya Clayton
Christensen Everett Rogers 50. CUSTOMER DEVELOPMENT LEAN STARTUP !
51. ! 52.
[email protected]://bit.ly/fbstartupdevwww.facebook.com/ikorolev
