Email Marketing Tips

How to Make Your Emails More Compelling

How to Make Your Emails More CompellingWith the popularity of social media sites such as

Pinterest and Twitter, email is an often overlooked

marketing channel. Email marketing messages are

not only delivered directly to your audience, but

they also increase your brand exposure by getting

your company’s name and logo out there for all of

your readers to see.

According to Gigaom Research, marketers

consistently rate email as the single most effective

tactic for awareness, acquisition, conversion, and

retention. But how do you get potential customers

to read your emails? Read these tips to find out:

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Email Marketing Tips: How to Make Your Emails More

Compelling

1. Identify your target market

Before you can send out your first email marketing campaign, you need to know who you

are writing for. Each target demographic will respond differently to promotional emails, so it

is important that you understand your customers’ likes, dislikes, and the type of message

that they are most likely to read and interact with. Without understanding these things

about your audience, your emails will most likely end up unopened and deleted

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2. Create a captivating subject lineYour email’s subject line is the first thing recipients will see, and should give them a sneak

peak into what content the email contains. There are several types of subject lines that will

help you maximize the clickability of your email:

• Make it a question. Making the subject line of your email a question could get your

audience to think about how the information may be relevant to their own lives. For

example, “Do you struggle to wake up in the mornings?”

• Try the ‘how-to’ subject line. Most consumers are interested in reading articles and emails

if they hold valuable information that pertains to their own lives. Creating useful content

may pique the interest of your readers, as well as leverage you as an expert in your

industry.

• Give them a deadline. Sometimes, giving a potential customer too much time to think

about a product or service could result in a lost sale. Create a subject line that mentions a

sale or limited product or service and give them a deadline to make the purchase. For

example: “Get a free t-shirt if you subscribe in the next hour!”

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3. Add an Incentive

People love to get things for free and will most likely continue to read an email that they

know will contain a special reward or instructions to a surprise. For some, just reading a tip

that could better their lives is all the reward they need to be happy. However, for others they

are looking for something a little more tangible, such as a giveaway, product, or discount.

Give the people what they want by adding a little incentive in the email to ensure it gets

read.

Creating powerful emails is a science that can sometimes take several tries before you

create one that resonates with your clientele. These email marketing tips will help you create

an email that will not only get read, but will also get their business.

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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

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