Effective persuasion v2.0

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Learn how you can be an effective persuader and create a presentation that will impress 1 or 1,000 people. Effective Persuasion is a 4 Step Process that allows you to create a powerful presentation in 30 mins.

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The Secret To Effective Persuasion For 1 or 1,000 people

Can be mastered by anyone. (Yes. Even you!)

Effective Persuasion

PresenterPresentation NotesSales Pitch #1 About Effective Persuasion

When I first started out, I was like many of you. Thats right, we are all equally good looking Whilst I had some knowledge about how to present and had some confidence, I was not very sure if I could do a good enough job.And is that the big problem for us when we are asked to present?But let me make a case that presentation isnt just about standing on the stage or in front of a committee. What we are really asked to do is to PERSUADE the other people.Dont you think thats true? When we present, we are really asked to persuade someone!

Most of us, even the skilled and the confident amongst us, still feel that nervous surge of electricity when we step up.Firstly, we often dont know enough about our audience and cant always customise our presentation.Secondly, we often feel that we are not trained enough or not naturally gifted enough to pull off a good presentation.Finally, even if we did know, there is no guarantee that our point of view would be accepted by the members of the committee or the audience.

Now, if there was a way that we could craft our presentation such that despite the different personalities in the room, they all hear something that is valuable to them and they are captivated.And if there was a formula that we could follow, which consistently delivers an powerful message everything. Then the lack my skills wouldnt matter! And even someone like me could do a good job!And whats more, how exciting it would be if there was such a system that could guarantee that my point of view could always be heard by the other party.

Thats why today is an exciting day for all of us. Today is the day you will learn the Effective Persuasion 4 Steps Formula to successful presentations. Whether you are talking to 1 or 1,000, the 4 step formula will be able to help you be an effective persuader, despite of any perceived handicaps you may have!Firstly, the system teaches us that there is a common denominator when we are talking to 1 or 1,000 people. Ill tell you more during the day.Secondly, the system is based on a proved formula that has been tested in all sales environment, whether you are serving a cause to Go Green or selling a computer solution, this step-by-step formula allows even novice presenters to become competent very quickly.Lastly, the system instructs you on the science of being persuasive and leveraging on psychological strategies that make your case simply irresistible.

So, are you ready to find out more? Can I have a show of hands, who wants to jump right in now?

When did you have to persuade someone about your point of view?

Speak. So that I may hear.

What do you expect to achieve in speaking your point of view?

Who were you speaking to? What do you have in common?

age sex values wants

race language ethnicity

married IQ

needs EQ

nationality habits likes

job

Brains What do Brains like?

What is the language that Brains speak in? How is this mysterious item transmitted?

PresenterPresentation NotesBrains love emotionsThey speak in emotional terms and are heavily influenced by emotional overtones

The way stories are conveyed is through : Stories.Why? Because the use of language in stories creates the emotional reality that is absorbed by our brains.

EMOTIONS People choose emotionally

& justify logically Facts alone dont convince Disarm before persuading

STORIES Why stories? Which stories?

Personal vs. 3rd Party Stories WIIFM

The Two Brains Theory Whats the size of your conscious & unconscious brain

Conscious Brain Unconscious Brain

The Two Brains Theory Whats the size of your conscious & unconscious brain

Conscious Brain Unconscious Brain

By Volume 0.3%

By Volume 99.7%

Does the Dog wag the Tail . or does the Tail wag the Dog?

PresenterPresentation NotesWho is the dog?Who is the tail?

Who do you think makes decisions for you?

70 % Of the bodys sense receptors are in our eyes

25% Of the brain is involved in visual processing

400,000,000 Bits of data per second is handled by your subconscious mind Our conscious mind can only perceive 2,000 Bits Of Data Per Second

A standard laptop does 100 million instructions per

second. The human brain

does 10 quadrillion instructions per

second

The brain occupies 2% of your body mass. And uses 20% of the bodys energy

resources

PresenterPresentation Notes(Read from the slides)If you a brain and you had to deal with multiple instructions, demands, sensory inputs, what would you do?

(Audience response)

1. Prioritise2. Filter

And thats what our brain does very well.

4.7 KG

1.6 KG 1.4KG

7.8 KG

2 GRAMS

Sperm Whale Elephant Dolphin Human Rat

Brain Sizes

PresenterPresentation NotesHere are some fascinating facts about this grey organ.A new baby's brain is only 400gramsA developed adult is 1.4kgLet's compare.Sperm Whale = 7.8kgElephant = 4.7kgDolphin = 1.6kgOrganutan = 0.370kgDog = 0.072kgRat = 0.02kgGoldfish = 0.009kg

100,000BC Modern Brain Homo Sapiens 8,000BC

Formation Of Cities

2,700BC Founding

Of Egypt

Today

PresenterPresentation NotesThe Human Brain.The modern brain is believed to have been formed 100,000 years ago.When Homo Sapien Neanderthalensis developed into Homo Sapien Sapien.The limbic system or primitive brain is what we call our subconscious brain.The new and shiny add-on is the Neo-cortex, which allows us to do really cool stuff like language, culture, technology, develop social skills ...This greatly explains who some guys get all the ladies and some don't. Damn under developed neo-cortex!

What is your Brain designed to do? SURIVIVAL. Look out for threats.

But Mommy I want the

iPhone

Sweetie. They are not yet invented.

PresenterPresentation NotesThats why you will never stop breathing in your sleep.

What else does the Brain look for? Visual Data Contrast 5 Physical Senses Loss & Threats

TEXT PIXS OR

Audio 10% Recall

Visual 35% Recall

PresenterPresentation NotesIf the brain is exposed to a lot of information, your brain will experience Cognitive Load Imbalance and essentially ignore the external stimuli.

The best form of communication is :1. One idea per slide. Use of appropriate picture will increase memory recall.2. Maximum of 3-4 points due to limit on working memory.3. Pictures + Words will increase retain by 65% Words only will get 10% retention after 72 hours.

Visual

Audio

TEXT PIXS 65% Recall AND

PresenterPresentation NotesIf the brain is exposed to a lot of information, your brain will experience Cognitive Load Imbalance and essentially ignore the external stimuli.

The best form of communication is :1. One idea per slide. Use of appropriate picture will increase memory recall.2. Maximum of 3-4 points due to limit on working memory.3. Pictures + Words will increase retain by 65% Words only will get 10% retention after 72 hours.

How many new facts can our brains remember?

Short Term : 4 new facts per session

Long Term : 12 Terrabytes - Unlimited

PresenterPresentation NotesThe brains ability to recall is based on the persons ability to concentrate and focus.It doesnt matter about the size of storage but the ability to pull the information out of the brain.

So how do you make the information easily accessible?

In terms of memory, estimates are from 10-12 Terrabyte (1 terrabyte = 1000 gigabytes) to potentially unlimited.

Which square isnt like the others?Able to pick out the odd square because of CONTRAST. How do you create contrast in your information?By the way, there 28 x 9 = 252 squares but that didnt stop you!

PresenterPresentation NotesThe 6 principles of persuasion.Now that you are aware that the subconscious mind plays a huge part in a successful presentation, what can you do to influence it?

Consistency Authority Reciprocity Liking Social Proof Scarcity

Dr. Robert Cialdini

Formula For Effective Persuasion 1. Establish Liking & Relevance 2. Define The Problem 3. What If Creating The Bridge 4. Reveal The Solution

PresenterPresentation Notes1. Liking & RelevancePrinciple of LikingPrinciple of Social Proof

Inclusive Bring the people into the groupExclusive Explain that the people are already in the group and the others are not. (Exclusivity)

2. Defining The ProblemWho is affected by the problemIs this problem a big issue for me?Can you make the problem an issue for me?

Customer Problem

Solution

Identify & describe the

preferences & habits of the

customer

Is it a weak vitamin

problem or painkiller type

problem?

The quality and effectiveness of solution is

determined by depth of the Customer-Problem

Analysis.

Analysis & Synthesize

Extras

Nancy Duartes Sparkline

PresenterPresentation Notes5.05mins

ACT 1 Beginning

ACT 2 Middle

ACT 3 End

Crossing The Threshold

What is. The situation

The Gap

What could be What could be What could be

What is What is What is

Reward : New Bliss

Turning Point 1 Call To Adventure

Turning Point 2 Call To Action

The audience leaves Committed to making a change, despite the difficulties

Paint a picture of the reality of the current situation.

Present contrasting contents, Alternate between What is and What could be

PresenterPresentation NotesDiscussion (45mins)Discuss of the Sparkline format.(Insert Sparkline PPT)1. How to begin2. Start the journey. Shock the audience.3. Develop the story. Use contrasts to create excitement.What is the audience's perspectives and the new (shocking) perspectives.4. Call to action5. End with what could beAdd flavour by mixing speakers or other media sources to keep the excitement up.What's your STAR (Something They'll Always Remember)What's your follow-up.How can you encourage your audience to think and commit?

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