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Ecommerce Boot Camp:Build a Successful Online Business in 60 Minutes
Twitter Questions: #KabbageKam
Watch the entire webinar live…
• The next SlideShare slide will feature an embed of our live video webinar on YouTube.
• All of the presentation slides are located after this video embed
● The benefits of selling online● Choosing the right ecommerce solution for your business needs● How to create a beautiful and effective brand experience with
web design● Accepting payments online without breaking the bank● Growing your business with online marketing and social
commerce
Meet the speakers…
Andres ThomasCustomer SuccessKabbage, Inc.
• MODERATOR
Matthew WinnSr. Brand ManagerVolusion, LLC
Matt WinnSr. Brand Manager, Volusion@Volusion
Why Ecommerce?
Ecommerce continues to be a rapidly growing industryForrester Research predicts that online sales will grow 9.5% between 2013 and 2018
By 2018, they expect online sales to account for 11% of total US retail salesCheaper and less risky than a brick and mortar store
Gives entrepeneurs the freedom to pursue their passions with minimal investmentOnline stores can reach customers 24x7 and worldwideOnline advertising costs are lower and more targted compared to traditional
advertising
Building a Successful Online Store
1)Decide on a solution
2)Build your ecommerce site
3)Select a domain name
4) Accept payments online
5) Protect your store
6) Grow your business
1) Decide on a solution
• Open Source – built from scratch, total control
• Licensed – some control, uploaded locally
• Hosted – updates, security, hosting2) Build your ecommerce site
• Create categories and upload products
• Move on to information pages to complete the site
• Consider design and branding every step of the way
Building a Successful Online Store
3) Select a domain name
4) Accept payments online
• Pick a name that is short and easy to remember• Find a web address that is descriptive of your
business• Decide between .com, .net, or .biz
• Use PayPal or Google Checkout at a minimum
• Decide on using a personal or business bank account
• Research and apply for credit card processing
Building a Successful Online Store
5) Protect your store
6) Grow your business
• Marketing your online business is essential• Explore online channels: SEO, PPC, remarketing,
etc.• Find the medium that fits your business and
budget
• Purchase an SSL certificate• Learn the signs of fraudulent orders• Achieve PCI compliance or certification
Building a Successful Online Store
Exercise 1: Ecommerce Design & UX
Q: Why is site design so important?A: CREDIBILITY
68% a
of US online shoppers agree that they will distrust a site that has an unprofessional appearance
75% a
of web users make judgments on the credibility of a company based on its site design
.
Make Your Homepage Count
.
Testimonials
Branded
Clear CTA
Effective promos
Search
Good use of real estate
Customer service
.
Sell With Your Product Pages
.
Beautiful product photography
Social sharing
Alternate views
Clear pricing info
Breadcrumbs
Options
15
Ideal product description
• Benefit-oriented
• Well-written• Easily
digestible• SEO friendly• Speaks to
customers
Yet another upsell and/or
cross-sell
Exercise 2: Marketing your storeQ: Why is marketing especially important for ecommerce?A: CLUTTER
250,000,000+
3+ Billion
Registered domains in the US alone
Internet users around the world
17
It’s all about finding the right mix:
• Search Engine Optimization (SEO)
• Pay per click advertising (PPC)
• Social Media Marketing
• Email Marketing
Different Types of Online Marketing
2014 Ecommerce Predictions
18
Mobile commerce dominates the conversation
• Mobile has earned its seat at the table, now hogging the gravy
• Consumers have increased comfort in making purchases directly from smartphones and tablet devices
• Rising concerns in mobile security
• Mobile payments start to grow in options
• New device to impact the market?
Exercise 3: Expanding through social commerceQ: Why is social commerce important?A: REACH
19
Know why people follow your brand
1. To receive discounts and promotions
2. To show others they like your brand
3. To receive access to exclusive information
4. To get updates and news about the company
Grow Your Social Presence
20
1. Be patient and work steadily
2. Don’t overcommit yourself
3. Focus on one area at a time
4. Create smaller, actionable goals
5. Sales won’t happen overnight
6. Focus on your product and your customers
Top 6 Pieces of Humble Advice
21
Ready to Get Started?
Webinar attendees receive exclusive Volusion discounts!• $99 Ecommerce Starter Bundle ($224 regular price)
• One month of Premium hosting ($135 value)
• One Year SSL Certificate ($89 value)
• 1 on 1 Assistance and Training from an Account Manager
• $200 of Advertising Credits (Facebook, Twitter, Bing Ads)
• 24x7x365 Priority Phone Support (Austin, TX)
• For a free Volusion trial, visit:
http://volusion.com/lp/partner/kabbage
• Call us at 888.750.3936 to purchase the perfect
plan for your business
22
facebook.com/volusion
@volusion with #sellmoreonline
youtube.com/volusion
onlinebusiness.volusion.com
Want More? Of Course You Do!
Get Our Brand-New eBook!
info.kabbage.com/battleplan
Each month we'll provide you with just a few easy steps to follow all year for explosive business growth.
Start the guide any month of the year - it's easy to follow along.
Visit Kabbage.com to learn more
Get more marketing tips & webinar invites
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Thank you, from Kabbage