How to manage a Successful E-Commerce Store

In this age of internet marketing and ecommerce, it is wise for people to take their business online, in order to get to the next level. We present before you, some rules or points they need to follow in order to manage a successful online store.

Take your business to greater heightsTake your business to greater heights

Your business website design must be simple. It should not contain all the bells and whistles like flash animation, background music, etc. A user is accessing your website while on the go; the last thing he wants is a slow loading flash video or a blaring audio. Also, keep your ecommerce website design simple and free from clutter. That way, the user will only find what he wants to see, quickly. Apple.com is the best example of a clutter free site.

Simplicity

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When a customer submits an enquiry, you must make it a habit to respond quickly.

A lazy response to the customer’s urgent need, whether clothing, accessories or services, is a sure fire was to lose him.

If he orders your product, make sure that an acknowledgement or receipt of the payment has been sent along with the tentative delivery details. If you are on a vacation, then delegate the job of checking your official email to your employee. Also have a customer support number which is manned during your work hours with a facility to leave voice messages during non-working hours.

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Always respond quicklyAlways respond quickly

A graphic designer thus creates attractive brand collaterals so as to effectively market the brand to its desired audience & thus complements the marketing team by enabling them with both online banners & offline brand collaterals so as to effectively communicate to the world about their brand. For more information regarding Graphic & Web Design click here.

3Have customers come back for MORE

Do not try too hard to optimize your website. Let the content flow naturally and let it be interesting and readable. If you try to stuff keywords into each and every thing, the website will be demoted by google as a spam website and your SEO ranking will obviously suffer. Remember, the key to good SEO ranking is good and original content.

4Optimize within limits

There is a general view that if you submit your links to various directories, then Google will count the number of links that point to your website and give you a good ranking. In fact this too has changed and become a thing of the past. Google recognizes the web directories as ‘bad neighborhoods’, and if your website is listed in one of those, it will be taken as a spammy website.

Avoid too many listings

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Have visitors to your website to sign up for a free E-Book. They should be able to subscribe to it by submitting their name and email. Thus you can send out newsletters to your subscribers once or twice a month. Take care not to bombard their inbox with more frequent newsletters. Also have an option for your subscribers to opt out. Thus you can build a community of subscribers with whom you can interact regarding the latest offers on your products.

6Build your mailing listBuild your mailing list

However advanced, the technology may get; it still cannot replace the element of ‘a human touch’. Having an online shop is not just about getting orders, counting money and asking the shipping guys to handle the rest. You must have a customer support executive who is of course real (not virtual) human being; she must be handling customer calls. Customers may encounter a lot of problems. It could be that your website accepted the payment two times, or probably he ordered two times, or perhaps the product having the wrong color or size got delivered. There are many concerns which a customer support person must resolve. This cannot be done by a robot or any virtual telephone assistant. Once a customer’s concerns are taken care of, then he will definitely speak to his contacts about his positive experience and how the issue was resolved soon by the customer support team. This builds trust which is needed for any business, whether offline or online.

Customer ServiceCustomer Service

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Make your payment method easy. You could opt for an ecommerce solution like Shopify or integrate your site with Paypal. Thus, a successful online store cannot be build overnight. It owes its success to many factors and evolves into a success over a period of time, by following the above tips. For more information about how to build an affordable website, contact WebCanny.

8Easy payment