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Mr. Kenneth Wan, Business Director, GroupM Interaction
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“e” Behind Rebranding Strategy
Observation #1
There is a Myth is the best tool for branding
Awareness
Engagement
Top 10 websites in HONG KONG
1 YAHOO.COM.HK 3.342Mil
2 FACEBOOK.COM 2.628mil
3 LIVE.COM 2.370mil
4 GOOGLE.COM 2.036mil
5 YOUTUBE.COM 1.880mil
6 DISCUSS.COM.HK 1.600mil
7 UWANTS.COM 1.410mil
8 BLOGGER.COM 1.209mil
9 Baidu.COM 1.167mil
10TVB.com 1.146mil
Source: Comscore Mar 2010
5 out of 10 are social media / networking sites
Observation #2
High Level of Media Integration
Cross Media Integration
Digital Integration
Observation #3
Powerful Online Brand
Top 10 websites in HONG KONG
1 YAHOO.COM.HK 3.342Mil
2 FACEBOOK.COM 2.628mil
3 LIVE.COM 2.370mil
4 GOOGLE.COM 2.036mil
5 YOUTUBE.COM 1.880mil
6 DISCUSS.COM.HK 1.600mil
7 UWANTS.COM 1.410mil
8 BLOGGER.COM 1.209mil
9 Baidu.COM 1.167mil
10TVB.com 1.146mil
Source: Comscore Mar 2010
5 out of 10 are social media / networking sites
Observation #4
Risk or Opportunity?
器量
1. Listening2. Influence3. Collaboration4. 器量
How?
Kenneth [email protected]
