Embed Size (px)
DESCRIPTION
La vente en ligne est devenue, en l'espace de quelques années, un enjeu incontournable pour de nombreuses entreprises. Complément à la vente en magasin pour les uns, unique fenêtre d'opportunités commerciales pour d'autres, les manières de vendre en ligne sont multiples. Les risques et les pièges aussi. A commencer par celui qui consiste à croire qu'il n'est possible de vendre sur Internet qu'en disposant d'un site e-commerce, parfois complexe et couteux. Outre les tendances liées à l'e-commerce, découvrez comment vous pouvez facilement vous démarquer et vendre en ligne même sans avoir de (e-)boutique.
Citation preview
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
E-Commerce transgressif
Vendre en ligne sans boutiqueFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
1
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Contexte
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
2
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Quelques chiffres3
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Et pire encore4
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
La Belgique francophone, plus spécialement la Wallonie, perd des
centaines de millions d'euros par an au profit des cyber-commerçants
étrangers, particulièrement les frontaliers (la France notamment) www.awt.be
5
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Le problème n’est pas la vente en ligne…6
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Les vraies questions à vous poser7
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Biendémarrer
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
8
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Identifier les façons de faire9
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Choisir les canaux10
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Considérer la transgression11
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Aller plus loin
12
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Besoins, anticipation et planification13
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Envies, confiance et action14
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Conversion, engagement et nonline15
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
3 tendancesà appliquer
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
16
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Sans frontières17
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Effet ROPO, web-to-store et click&collect18
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
L’omnicanal comme ultime expérience19
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Fred Colantonio+32 486 99 58 [email protected]
Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu
20
