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Presentation

Executive Summary

Venta™ is very much unique to the market of Bangladesh. It has its own advantages of being first-mover in the market. Venta™ will gain FMA with unique breakthrough in its research and development (R&D). A technology's learning curve can provide sustainable cost advantage for the early entrant if learning can be kept proprietary and Venta™ can maintain leadership in market share. Venta™ will retain its advantage by successfully keeping them as trade secrets.

Cont…..

Switching costs are extra resources that late entrants must invest to attract customers away from Venta™. Buyer choice under uncertainty refers to the concept that buyers may rationally stick with the first brand (Venta™) they encounter that performs the job satisfactorily. For individual customers the benefits of finding a superior brand are seldom great enough to justify the additional search costs that must be incurred. If the pioneer is able to achieve significant consumer trial, it can define the attributes that are perceived as important within a product category.

History

Piracy in Bangladesh is very acute. According to International Data Corporation Study – 2007, Bangladesh ranked 1st in Asia Pacific region and 2nd in the world with 92% software piracy. IDC warned that the software piracy in Bangladesh is crippling the local industry and costing the local retailers US$ 102 million a year.

Cont….

Venta™ will have a great influence to ensure the proprietary products & to improve the present situation. It will help the dying music companies of the country as well as the artist by selling music directly to the customers with a minimum charge.

Goals

To increase return of investment to 15% within two years.

100 percent retain rate of customer Continuously improving technological

aspects. To achieve customer satisfaction To ensure customer’s online privacy Social awareness program

Offering

Venta™ will offer the market to buy online following products:

Image (photography, art ) Video (short films, documentary, films ) Audio (songs, other types of audios) Software (operating systems, words,

educational, entertaining) E-books Mobile Apps E-magazines

Locations

Venta™ will have domain in its name (www.venta.com) as well as will run a blog/forum (www.blog.venta.com) for customers’ discussion board about their experience. Venta™ forum also run social media such as twitter, facebook, google plus etc. for its online presence in social media.

For physical presence, forum will have a suite in Motallib Tower in Hatirpool area.

Situation analysis

Venta™‘s goal will be to get 20 thousand customers in first year and get hold of them. Another target is to increase in sales of 20% for next five years. Availability of Android in Bangladeshi market will ensure the success of our free android apps. Venta™ will have golden opportunity to grasp the market as there are no competitors. Standing against piracy will help to gain government’s support.

Objective

Venta™ will have 5 Ss objectives:Sell – 20 thousand customers acquisition and

retention targetsServe – customer satisfaction targets by

serving genuine quality productsSizzle – site stickiness will be ensured by

various online promotion, visit durationSpeak – trialogue; number of engaged

customersSave – quantified efficiency gains

Strategy

Segmentation targeting and positioning – Target group is internet users who are in need of piracy free data. Our targeted segment will be urban young to middle aged people. We will have our niche place in the market.

Online Value Proposition will be “Shop with a single click”

Tactics

Venta™ will emphasis on social networking tools such as facebook which is the most popular website (www.alexa.com, May 2014) with 3,352,680 users on December 2012 (http://www.internetworldstats.com) in Bangladesh. Other news portal and blogs are popular in this days for that those place will good aspect for promotion.

Customer needs and wants – digital content needs a proper place to buy & sell reasonably in online.

Cost to the customer (price) – no other cost than the product.Convenience (relative to place) – online this is the quality of customer

experience in terms of the ordering process and fulfilment.Communication (promotion) – Search-engine marketing, Social

networking and e-mail marketing.

Action

Venta™ will need average investment (8-10 lacs) of any other small medium business organization. It will have promising future, though the payback period will be little longer (3 years). All partners need a special training of web development and maintenances.}

ControlVenta™ will employ five specialist full time employees

as administrator. They will do usability testing, customer satisfaction surveys, site visitor profiling, frequency of reporting, process of reporting and action.

Growth plan

Venta™ is the first online retail shop in Bangladesh without any offline transaction or delivery. It is a partnership farm.

In first year, Venta™ will operate its business from rented office, but eventually it will set up its own business office in following year. At first, only partners execute business operation, and then we will hire specialist personnel in different aspects as IT, management, CRM & accounting. Initially customer service will be operated in business days. But it will be spread in 24/7 within next two years.

Within next five years, Venta™ will be a registered company under SEC.

Management structure

Venta™ will be 10 members partnership farm. The managing director will be elected by the vote of partners. Three partners will look the technical aspects of business, another three partners will look after marketing and finance and last three will work physically in office as well as do the offline promotions.

SWOT and critical success factors

Market research

Venta™ will be the first in the market. The demand of actual piracy free products such as e-book of text books, power points, good quality of local drama, movies are huge. Number of universities in Bangladesh are 92 with 34 public universities, 56 private universities, 2 international universities. The increasing demands of text book are only fulfilled by piracy copies of the markets. We can provide e-books at limited price.

The revival of Bangladeshi cinema industry will help our business to meet its goals. Digital photographer, artists also need a platform to sell their products. Those all sectors need can be met by Venta™.

 

Business ownership structureVenta™ is a partnership farm with ten equal partner with

equal contributed capital, share of profit-loss and voting rights.

CompliancePartnershipWe have carried out the following.Written partnership agreement Registered as an employerTrademarked our business name and logoApplied for required licences and permits

IT and equipmentBusiness premisesVenta™ will rent a suite in Motalib Tower in Hatirpool, Dhaka. But within

two years it will shift its operation in IDB Computer City in Agargaon at its purchased office.

IT RequirementsVenta™ will need full time broadband connection as well as wifi in its

office. It also will need of dedicated server to store its online products. Two land phone connections are also needed. The office will be covered with generator in case of load shedding.

SolutionsBUCT is the best ISP in that region and i-connect will provide wifi.

Singlehop will host dedicated server as they are the most popular in the market.

cont….

Equipment RequirementsFive desktops and ten laptops, other office

furniture will be required for business operation.

SolutionsVenta™ will by computer from Computer

Source and office furniture from Otobi as they are the best in their field.

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