DTM Systems Social Media

Getting Sociable! Sociable! How Social Media is Turning Sales and

Marketing Upside-down @shanegibson

“I think that’s going

to break.”

Socialized.me @shanegibson

“The Customer Owns Your Brand”


800 Million


150 Million


300 Million updates/day



3 Billion views/day


“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”



“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.”

Porter Gale – VP Marketing, Virgin


The Reverse Drip



#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent

Rules of Engagement




Use Multiple Channels

Engagementdb.com


Who blogs anyway?







Islands


Ecosystem


Business Intelligence•The top sources for real-time

intelligence on the web•Free or nearly free social media

and web monitoring tools you can use

•How to use the information and intelligence you gather.



Tweets tell the future• Computer scientists studied 3 million

tweets• 25 movies (including Avatar) • Tweet frequency could be used to

accurately predict the box office takings• Content of the messages predict ongoing

success. • "Our predictions were incredibly close,"

Bernardo Huberman, head of the social computing lab at HP


Boeing


Mediadecoder.com:“Like many large companies we do

not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing


Blog.suggestionbox.com


Real-Time Feedback



Score Keeping?


Stakeholder Spotting


Listeninghttp://Search.twitter.com http://Google.com/alertshttp://Blogsearch.google.comhttp://www.linkedin.com/signal/http://twazzup.comhttp://facebook.com/search

http://Search.twitter.com/

http://Google.com/alerts

http://Blogsearch.google.com/

http://www.linkedin.com/signal/

http://www.linkedin.com/signal/

http://twazzup.com/

http://facebook.com/search


Twitter Search (Local)


Google Alerts



Blogsearch.Google.com



Linkedin.com/Signal







Can we just not do it?










Get in the game


Canada’s Biggest Book Launch Party

(Until someone tells us otherwise)


Being


Getting Sociable!


Launch Plan1.Identify Your Goal2.Identify Your Target Audience / nano-markets3.Pick the Right Platforms4.Map out Social Etiquette and Policy5.Implement Listening and Engagement Strategy6.Know Your Market Intimately7.Create Content Mixing Marketing and Community8.Get Sociable!


Resourceshttp://socialized.me/dtm http://closingbigger.nethttp://twitter.com/shanegibson

http://closingbigger.net/



http://twitter.com/shanegibson

http://twitter.com/shanegibson