Developing a Positioning Strategy

BY : MUHAMMAD ARSALAN QURESHI

Positioning

…. is the marketing activity and process of identifying a

market problem or opportunity, and developing

a solution based on marketresearch,segmentation and supporting data

Positioning may refer the position a business

has chosen to carry out their marketing

and business objectives.

Positioning

Positioning Strategy

Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective

to achieve a business' or organization's goals, such as

increasing sales volume, brand recognition, or reach in advertising.

PROBABILITY

positioning strategies are numerous, and the selection of one over another is crucial to how

your company will market its products or services. Selecting the wrong strategy can

cost lost time and a scarce marketing budget. The ramifications of a wrong choice will also

probably adversely affect your business's bottom line. Taking a logical approach in

selecting a positioning strategy can ensure a good choice

Positioning Strategy