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Drillinginfo Strategy —Positioning to Analysts

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Drillinginfo’s Executive Solutions Series Going Deeper with Intelligent DataDrillinginfo Strategy — Positioning to Analysts

Also view this case study online: http://info.drillinginfo.com/tour/positioning-company-analysts/

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About Drillinginfo’s Executive Solutions for StrategyLead the industry and outpace the market

Drillinginfo’s Executive Solutions combine comprehensive data, and advanced predictive and prescriptive analytics to provide complete views of the industry, your organization, and opportunities and risks that need to be top of mind.

Drillinginfo delivers: Answers you need to complex drilling challenges Insights that deliver greater and faster ROI A platform to lead you beyond the competition and ahead of market expectations

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DI Strategy — Positioning to Analysts

Who CEO of a large, publicly traded exploration company What Company surpassing competition in long-term, sustainable way Goal Demonstrate to analysts and investors that company is

outperforming market leaders and delivering excellent ROI Challenges Provide verifiable evidence proving company is beating

competition

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DI Strategy — Positioning to Analysts

Step 1 – Quality Asset Value Step 2 – Evaluate Competitor Holdings Step 3 – Benchmark Performance Step 4 – Positioning Your Company

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DI Strategy — Positioning to AnalystsStep 1 — Quality Asset Value

Goal Demonstrate company’s A&D team had been intelligent and selective in unconventional land grab, and was reaping rewards of holding best possible assets.

Discovery DI model provides intuitive “heat map” showing an objective comparison with third-party, industry-standard evidence of acreage spotlighting location of best assets in play.

With Drillinginfo vs. Without Drillinginfo

Access proprietary graded acreage reports, which provide independent evaluation of lease holdings based on patented “whole Earth” model combining 100s of data sets

Review simple, self-reported metrics Conduct superficial review of nearby acreage Attempt to prepare unbiased in-house analysis

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DI Strategy — Positioning to AnalystsStep 2 — Evaluate Competitor Holdings

Goal Demonstrate position against competitors with direct comparison to illustrate company’s holdings substantially better than competitors.

Discovery Team discovered what appeared to be prime, open acreage right next to key competitor.

With Drillinginfo vs. Without Drillinginfo

Populate AOI map view with competition’s active wells, leases, and producing units using LandTracs using lease outlinesReceive automated activity alerts for quick view of any permits filed with RRC within AOI

Rush multiple field Landmen to courthouse to research AOI ownership Pay average day rate per person, plus mileage and expenses, for over a month Deal with complexity and miscommunication spinning out of control

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DI Strategy — Positioning to AnalystsStep 2 — Evaluate Competitor Holdings

Goal Demonstrate position against competitors with direct comparison to illustrate company’s holdings substantially better than competitors.

Discovery Company quickly determined where competitors and other top producers were operating.

With Drillinginfo vs. Without Drillinginfo

Access detailed leasing, permit, and well event data using DI 2.0’s intuitive map layers and user-friendly interfaceOverlay heat map to grade each company’s acreage using Estimated Ultimate Recoveries (EURs)

Conduct lengthy, error-prone effort to pull lease, permit, and well activity data from disparate systemsManually import data into various software packages for analysisStruggle to create consistent comparisons using wide range of sources and tools

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DI Strategy — Positioning to AnalystsStep 3 — Benchmark Performance

Goal Show company consistently delivers market-leading results.

Discovery Data demonstrated not only did company possess excellent portfolio, but also it was consistently applying best practices across all assets to ensure productivity would continue to scale in long term.

With Drillinginfo vs. Without Drillinginfo

Access scrubbed and aggregated refined data sets such as advanced geology and G&G InterpretationAccess operator differential data normalized across acreage of all quality levels

Struggle to find scarce accurate, unbiased competitive benchmarking Involve costly consultantsStruggle with incomplete and inconsistent data over weeks

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DI Strategy — Positioning to AnalystsStep 4 — Positioning Your Company

Goal Showcase specific areas of operational excellence proving company’s outstanding numbers were no accident — and its competitive edge would endure.

With Drillinginfo vs. Without Drillinginfo

Import differentiated, meticulously scrubbed data into DI Transform multivariate analytics toolCreate intuitive charts proving operations was achieving peak optimization points for performance across multiple success factors, using integrated analytics

Hire outside consultants for weeks or monthsWork to overcome concerns about accuracy and legitimacyLeave critical questions unanswered and improvable

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DI Strategy — Positioning to AnalystsOptimized Results

Using expert, unbiased analysis, the CEO convinced analysts of the company’s superior value and long-term upside — raising its value immediately and sustaining growth in subsequent quarters

CEO deliver game-changing quarterly presentation using unbiased hard metrics and detailed analysis

Analysts and investors left with radically transformed view of company Company’s valuation rose nearly overnight Sustained results maintained and increased value, quarter after quarter

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