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Getting DigitalMental Models for
Transforming Your Enterprise
Cap Gemini Spark ConferencePebble Beach
October 30, 2014
Digital DisruptionNew Technologies Can Change the Game
2
Big Data
Cloud
SmartPhones
Analytics MachineLearning
Internet of Things
SocialNetworks
SaaS, PaaS, IaaS
Harnessing DisruptionThree Potential Targets for Digital Investment
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InfrastructureModel
OperatingModel
BusModel
IT Operations• Data Centers Cloud• Desktops Mobile• Wireline Wireless
Business Processes• Forms Apps• Hierarchical Collaborative• Standardized Personalized
Business Model• Taxed Disintermediated• Queued Self-Service• Monetized Advertised
Why Disrupt—Where’s the Payback?Releasing Trapped Value Creates High Returns
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InfrastructureModel
OperatingModel
BusModel
IT Operations• Non-value-adding complexity• Dedicated resources on stand-by• Limits imposed by legacy systems
Business Operations• Inflexible Processes• Extended Decision Cycles• Uninformed Campaigns
Value Creation• Inefficient Markets• Unmet Demand• Inelastic Overhead
Sources of Trapped Value
Embracing DisruptionHow Technology Enters the Mainstream
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Innov
ators
Early
Adopt
ers
(Visi
onar
ies)
Early
Majorit
y
(Pra
gmati
sts)
Late
Majorit
y
(Con
serva
tives
)
Lagg
ards
CHASM
EARLYMARKET
TORNADO
BOWLINGALLEY
MAINSTREET
Four Technology Adoption StrategiesEach One Has Its Own Dynamic
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Buy ahead of the crowd for competitive advantageBespoke projects from the experts
Buy ahead of the crowd to address an urgent use caseProven applications from segment-focused vendors
Buy with the crowd as it transitions to new infrastructureNext-generation infrastructure from market leaders
Buy after the crowd for less disruption and a lower priceEvolutionary extensions from established vendors
No “right” answersAdopt the one that fits you best
Stairway to Heaven ModelTaking the Measure of Disruptive Technologies
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Cloud
Mobile
Social
Analytics Machine Learning
Business Communities
Systems of Engagement
Software as a Service
CloudSoftware as a Service
• Pay by the drink
• Outsource cap ex and maintenance
• Eliminate error-inducing variability
• Avoid “open heart surgery” upgrades
• Use the innovation you are paying for
• Future-proof your architecture
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Salesforce, Workday, NetSuite, Intacct, Concur, etc.
MobileSystems of Engagement
• Be productive anywhere, any time
• Stay in touch with fast-breaking developments
• Respond to requests in real time
• Streamline review and approval processes
• Extend collaborative workflows
• Let customers and partners access you 24/7
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Apple, Box, Chatter, Lync, Web
SocialBusiness Communities
• Dramatically improve your Customer Support
• Enable ad hoc collaboration
• Detect issues and concerns early
• Foster ecosystem relationships
• Engage and enlist your strongest supporters
• Incorporate feedback earlier in development cycle
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Lithium, Jive, Yammer, Salesforce Communities
AnalyticsMachine Learning
• Market behavior detection
• Predictive maintenance
• Fraud detection
• Yield optimization
• Task automation
• Consumer personalization
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Google, GE, Palantir, RocketFuel, Amazon, Facebook
Stairway to Heaven ModelTargeting Trapped Value
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Cloud
Mobile
Social
Analytics Machine Learning
Business Communities
Systems of Engagement
Software as a Service
Infrastr
ucture
Model
Operatin
g
Model
Business
Model
InfrastructureModel
OperatingModel
BusModel
Framing the Opportunity3 Questions to Ask About Your Next Big Thing1. How mature is the technology today?
• Who has done this already?• Which adoption stage best captures its current state?
2. How much of a stretch is it from where we are today?• Which step on the Staircase best reflects our current state?• Which step represents our desired future state?• How big a jump are we taking?
3. What kind of return is most important for us to gain?• Competitive differentiation?• Operating productivity?• Infrastructure efficiency?
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PanelJeffrey Rutherford, CFO, Ferro GroupRod Russell, VP, Walt Disney Parks & Resorts
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Fireside ChatAaron Levie, CEO, Box
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Systems Management
Analytics & Machine Learning
Web Application InfrastructureMobile Application Infrastructure
Data Management
Mainframes
High-Performance Microprocessors
Enterprise Document Management
Business Process Consulting
On-Premise ApplicationsBusiness Intelligence
Enterprise Directory
Database Management
StorageWireline Networks
Desktop Computers
Identity Management
Mobile DevicesSoftware as a Service
Collaborative Content Management
User Experience Design
Low-Power Microprocessors
BusinessLayer
ComputeProcesses
ComputeEngines
Servers
Wireless Networks
Security Management
Systems of RecordThe Client-Server Stack Is Morphing
CloudComputing
Systems of EngagementUser Centric IT
USER
Iden
tity
Acce
ss
Apps
Syst
ems
Infra
