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04/11/2023M3 CROMA 1
The TATA Enterprise
CromaThe Electronic Megastore
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Presented By-
Ajahar Husain 187 Amrita Singh 219Jayati 214Hitesh Singh 213Jitender Sharma 217
04/11/2023M3 CROMA 2
Presented By-
Ajahar Husain 187 Amrita Singh 219Jayati 214Hitesh Singh 213Jitender Sharma 217
04/11/2023M3 CROMA 3
Company Profile
Specialist Consumer Electronic and durable Retail Chain
Outlets - 50 outlets Located in India
Managing Director - Ajit Joshi
Founded - October 9, 2006
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Specialist Consumer Electronic and durable Retail Chain
Outlets - 50 outlets Located in India
Managing Director - Ajit Joshi
Founded - October 9, 2006
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Industry - Retail
Website- www.cromaretail.com
Tag line- We Help You Buy
Head quarter - Juhu, Mumbai
Cont…
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Industry - Retail
Website- www.cromaretail.com
Tag line- We Help You Buy
Head quarter - Juhu, Mumbai
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We help you buy Where We Are In India.?
MUMBAI : Juhu, Dahisar, Malad, Santacruz Airport, Vashi CBD Belapur, Bhayandar and Mulund.NEW DELHI : New Deepali Chowk, Rohini, Sahibabad, Indrapuram.BENGALOORU : Koramangla.PUNE : Hadaspur, Aundh, Pimpri, and Kothrud.AHMEDABAD : Memnagar and S.G Highway Junction.SURAT : Ghod Dod Road.AURANGABAD
Where We Are In India ?
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Croma Distribution Centers
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We help you buy
NEW PLACE STRATEGY
More Tier 1 Cities and Tier 2 Cities :
Tier 1 : Kolkata Chandigarh Ahmadabad
Tier 2 : Lucknow Dheradhun Bhopal
Future Sites
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Vision
To be the most preferred shopping destination, offering unmatched experience innovatively & sustainably
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To be the most preferred shopping destination, offering unmatched experience innovatively & sustainably
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Profitable company by 2013
Create personal customer experience
Continuous learning
Mission
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Profitable company by 2013
Create personal customer experience
Continuous learning
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I will honor my commitments & take responsibilityI will treat every one fairly with trust and respect
I will work for the communities around us
Values
04/11/2023M3 CROMA 11
I will honor my commitments & take responsibilityI will treat every one fairly with trust and respect
I will work for the communities around us
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We help you buy
logo & punch line
CURRENT LOGO UPCOMING LOGO
CrOmA
OLD PUNCH LINE
NEW PUNCH LINE
‘’Look for all, search for best’’
“ We Help You Buy”
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Social Media of Croma
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Competitors
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Retail scenario in India
Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore.
Expected growth of 10-12 % this year.
Consumer Durable and Electronic contributing a decent part to retail industry in India.
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Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore.
Expected growth of 10-12 % this year.
Consumer Durable and Electronic contributing a decent part to retail industry in India.
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The Inception Of Infiniti Retail Ltd.
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Tata Administrativ
eServices(TAS)
• To grow and renew . TAS recruits young postgraduates from leading business schools each year and puts them through an intensive 12-month programme.
Growth and Opportunities
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37%
27%
18%
13%
5%
Market share
Ezone
NEXT
Croma
Reliance digital
others
CROMA is covering 18% in terms of market share in retail sector
EZONE is capturing 37% of the market.
NEXT goes with 27% in the market
RELIANCE DIGITAL capturing 13% in retailing of electronics segment.
OTHERS contributing 5 % to the retail sector.
Market Share
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Product Line
Televisions
Refrigerators
Air Conditioners
Washing Machine
Others Kitchen appliances
Gaming Devices
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Televisions
Refrigerators
Air Conditioners
Washing Machine
Others Kitchen appliances
Gaming Devices
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Brands Associated With Us
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We help you buy
Product Strategy
NEW ARRIVALS
IN THE NEAREST CROMA STORE AROUND YOU VERY SOON
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We help you buy
Other New Arrivals in Line
CROMA 3D LED TELEVISION
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We help you buy
Below Line Promotion
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We help you buy
Above Line Promotion
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We help you buy
A TATA ENTERPRISE
BRANDING STRATEGY
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Croma at NDIM for the recruitment
Selection Procedure
There are 2 rounds for selection
Group Discussion
Personal Interview
Profile - MT
Selection Procedure
There are 2 rounds for selection
Group Discussion
Personal Interview
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Profile - MT
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Future of e-commerce to you
FDI in retail and its benefit
Social networking site
Rising fuel price in India
E-commerce
Group Discussion
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Future of e-commerce to you
FDI in retail and its benefit
Social networking site
Rising fuel price in India
E-commerce
Group Discussion Topics
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Personal Interview Questions
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• Why Croma ?• Your experience • Job responsibilities• Team leader quality• How you motivate your self
Personal Interview Questions
Package- 2.5
Selected Students – 3
Name of the selected Students Kamal Hassan
• Argha Chakraborty• Soumit Mandal• Kamal Hassan
Students appeared-70
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Thank You !