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Erno Mijland Writes, trains, coaches, advises Alles kan altijd beter (Anything can be done better… Always) www.ernomijland.com

Creative Thinking

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Workshop by Erno Mijland

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Page 1: Creative Thinking

Erno MijlandWrites, trains, coaches, advises

Alles kan altijd beter(Anything can be done better… Always)www.ernomijland.com

Page 2: Creative Thinking

Creative thinking and inventing

“If you do what

you have always done,

you will get what you always get.”

Page 3: Creative Thinking

NEW!

• Movie Advisor +

• Magnetron Freeze

• Post-Eye

Page 4: Creative Thinking
Page 5: Creative Thinking

The creative process

Page 6: Creative Thinking

What was the last time you were creative?

Page 7: Creative Thinking

Creativity and enterpreneurship

• Products, services, business models

• Doing business creatively

• New, better, smart combinations

Page 8: Creative Thinking

Supply or demand

The chicken or the egg?

The pig and the chicken start a student company

Page 9: Creative Thinking

be alert,gather

knowledge

engage

provoke

select

thumbs up!

Page 10: Creative Thinking

- Traces and tracks- Routines

- Paradigms: You can change the rules!

Do not go where the path may lead. Go instead where there is no path and leave a trail.(Ralph Waldo Emerson)

Page 11: Creative Thinking

NEW!

• Make Down

• Floss Candy

• Party Startup Team

Page 12: Creative Thinking

Draw a rat…

Page 13: Creative Thinking

Escape from the track!

Page 14: Creative Thinking

the little finger

- antenna: be open, you are a sponge- get clever, informed- cherish whatever irritates you- don’t ignore coincidence- make a breakthrough in your routines- incubation time

Page 15: Creative Thinking
Page 16: Creative Thinking

Opportunities for the future?

• Ageing population

• Global warming

• Multicultural society

• More and more singles / small households

• Mobile phones, gps, pda... (but: too much gadgets in one leads to…)

Page 17: Creative Thinking

the ring finger

- engagement- mindmapping- brainstorming- research- thinking assignment

Page 18: Creative Thinking

From nuclair plant to entertainment park

Page 19: Creative Thinking

de middle finger

- provoke!- change the perspective- use metaphors- surprise stimulus- force yourself- ignore the rules- different glasses

Page 20: Creative Thinking

Put a silencer on that censor

• Make two drawings simultaneously using both hands.

• Put some pressure on your mind.

• Open a magazine, pick an ad or a picture and use it as a starting point for an idea.

• The idea generator!

Page 21: Creative Thinking

NEW!

• Adbag

• Ambufuel

• Mucusnack

Page 22: Creative Thinking
Page 23: Creative Thinking

the forefinger

- select- explore, check- not too fast

Page 24: Creative Thinking
Page 25: Creative Thinking

the thumb

- thumbs up!- let’s work- cyclic process

Page 26: Creative Thinking

be alert,gather

knowledge

engage

provoke

select

thumbs up!

Page 27: Creative Thinking

What to do?The little finger: what irritates you/others? in what fields do you seek improvement?

Ring finger: choose an item, mindmap/brainstorm, explore

Middle finger: generate as many ideas as possible, without being critical.

Forefinger: choose the best idea. Make it better, work on it

Thumb: put it on the market and enjoy your success!

Page 28: Creative Thinking

It’s difficult to find a good place for a meeting

I am going to do something

about it

Generate ideas:

meetings atfarms,

picknick tablein the park

with wireless

The park idea:make it better

(coffee service,

cushions rental for the seats)

Do it… and thumbs up!

Page 29: Creative Thinking

Nothing is new…

Page 30: Creative Thinking

NEW!

• Showeroke

• Steer Wheel Drum Pads

• Boss Belt

Page 31: Creative Thinking

The assignment (after the break)11:00 – 11.10 The little finger: what irritates you? In what fields do you want to seek improvement?

11:10 – 11.25 Ring finger: choose an item, mindmap/brainstorm, explore

11:25 – 11.40 Middle finger: generate as many ideas as possible, without being critical.

11:40 – 11.50 Forefinger: choose the best idea. Make it better, work on it

11:50 – 12.00 Sell the product in one minute. Best idea wins!