Creating a "Next Generation" E-Commerce Experience

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    25-May-2015

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Learn how to create compelling and consistent e-commerce experiences. See a demo of an e-commerce experience that leverages a common commerce platform together with rich client application technologies that work on a range of Web and mobile platforms.

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  • 1. quot;This announcement from Microsoft is a breath of fresh air into Commerce Server's image,quot; says Gartner research VP Gene Alvarez. InformationWeek, August 8, 2007

2. We Understand the Flow of Goods 3. Marketing/BrandManagement Marketing & BrandAgencies Technology Dev 4. Driver of Change: Abundance 5. A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success. - Daniel Muzyka, Dean, Sauder School of Business, Univ. of British Columbia 6. Acceleration A Brief History of EconomicsAgricultural AgeInformation AgeConceptual Age Industrial AgeSource: Dan Pink, A Whole New Mind 7. If you dont like change, youre going to like irrelevance even less. - General Eric Shinseki, Chief of Staff. U. S. Army 8. UPS used to be a trucking company with technology. Now its a technology company with trucks. - Forbes 9. The quot;Infolustquot; Trend 10. Multi-player Mobile Game 11. Mobile Augmented Reality 12. The Future Augmented Reality to Guide Consumers Through Complex Tasks 13. How to Engage and Improve Customer Satisfaction 14. Mobile Becomes Ubiquitous 15. B2B Companies Using Web 2.0 web 2.0 reality in B2B tierdescriptionexampleshyped but Immersive online experiences that+ wikisrequire a high degree of socialization + mobileseldom used or specific technologies to make the + viral videomost out of features and functions.+ social networks + virtual worlds (e.g. Second Life) emergingIntegrated tools that add new media+ blogsfunctionality; especially focused on the + rss feedsinfusion of motion, sound and elective + podcastsparticipation. + video-on-demand + distributed services everywhereEstablished web tools entrenched in+ proprietary web sitesthe day-to-day functions and + email marketingcommunications of companies. + online advertising + search engine optimization + search engine marketing + webinars Source: 2007 Survey of National Advertisers and BtoBOnlinecom 16. Multi/Cross Channel Linked Forrester - February 2008 B2B CMO Investment Priorities For 2008 17. An Example 18. The Imperatives 19. User ExperienceUser Experience DATAMAGICBusiness Logic 20. How do you go about innovating, anyway? 21. For site designers For developers and architects 22. For your shoppers and purchasersFor merchandisers & marketers For IT professionals 23. * These items are technically not Web Parts, but they use SharePoint controls and are available in the Default site or can be integrated into other sites. 24. Mobile ContemporaryTemplate TemplateCustom UX: Color- Customize Web Parts Neutral ORLive!Site TemplateDirect to CS2009 Services TemplatesCommerce FoundationCommerceCommerce Server 2009Server 2009SharePoint Commerce Default Web Site* Services* Site ManagementChannel MgmtPresentation MgmtCommerce Server 2009 WebInformation Mgmt PartsWorkflow E.g.: Shopping, Checkout, Profile, CommerceCommerce Server 2009 Multi-Channel Server Commerce Foundation Commerce Server IT Pro and Unified run-time calling model, meta dataDesignerBusiness Multi-Channel AwarenessTools Custom Core e-Commerce Shopping FeaturesManagement Tools Logic Catalog Manager, MarketingCommerce Server Core Systems Manager, Customer & OrderCatalog, Orders, Profiles, Marketing, Analytics, Staging, WManager eb Services, BizTalk Adaptors * SharePoint installation required 38 25. 39 26. points 27. MobileWeb BrowserEtc... ApplicationPresentation ToolsPresentation ToolsPresentation Public API Broker Operation ApplicationOperation Operation Operation OperationSequence Sequence Sequence Sequence CS Sub Systems Data Cloud SQL Server Services 28. var productQuery = new Query(Product);productQuery.Properties.Add(Id); productQuery.Properties.Add(DisplayName);productQuery.SearchCriteria.Model.Properties.Add(Id, 1243); productQuery.SearchCriteria.Model.Properties.Add(CatalogId,Adventure Works Catalog);Response response = OperationServiceAgent.ProcessRequest(requestContext, productQuery.ToReques t()) 29. Web Parts:Customization XSL Transforms Multi-SharePointChannel SiteFoundation Results Query QueryHTML Product Query Web PartProperties HTMLXSLTProduct Templat XML Templatee DocumentLibrary 30. 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing marketconditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 31. 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing marketconditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.