We are committed to selling products with positive values.

The Grommet is a product launch platform.

Waka Waka Launched 1/10/13

We launch undiscovered products & help them succeed; we call them Grommets.

Cut Maps Launched 4/16/13

Grommets aren’t just things. Grommets are products with a purpose invented by people with stories.

Constructive Eating Launched 11/25/09

At The Grommet, we go big. We’ve launched over 2,000 companies & 10,000 products since

our start in 2008.

Cameo by RUX, Heirloom Rattles Launched 10/25/12

To give your product the supercharged ampli!cation it deserves…

…We produce a complete media campaign to make sure you and your product shine – this includes a media rich, e-commerce enabled web page with an aspiring video, photography and high

quality written content to bring your product’s story to life.

We’re backed by

The largest online retailer in Japan, because like us, they say “Buy from people, not the

internet.”

Consumers come to our website to see new and innovative products every day.

Lib Party Ornaments

Launched 5/1/13

Our Community “votes” with their purchases. They value Grommets that

are a part of the following markets:

Made in the USA

Ree"eece Launched: 10/10/12

Social Enterprises

Esperos Launched: 8/20/13

Natural & Eco

Freshpaper Launched: 10/15/12

Charities

Wine to Water Launched: 12/25/09

Handcrafted

Fisher Blacksmithing Launched 4/26/2013

Underrepresented Entrepreneurs

Sombrilla Launched 7/11/13

Crowdfunded Products

Cookoo Launched 1/18/13

Today we launch products across 20 different verticals

But if something is Grommet worthy, it doesn’t have to !t within one of our

categories, we’ll make a new one.

We successfully marketed Malpaca luxury pillows online...

Launched 8/31/12

…and we built a new market for the ultimate fuzz remover, Gleener.

Launched 4/2/12

We have helped many Grommets achieve broad market appeal.

Launched 11/4/11

Sugru, Self Setting Rubber

Perplexus, 3D Ball Maze Game

Launched 10/8/10

Cuppow, Mason Jar Lid

Launched 4/19/12

We’ve helped educate consumers on cutting edge technologies.

Aftershokz, Earphones

Launched: 4/17/12

Picture Keeper, Photo Backup Storage

Launched 8/23/11

FitBit, Wireless Activity Tracker

Launched 6/17/11

As a company, we’re growing, and fast!

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Q3  2012  YOY  Growth   Q4  2012  YOY  Growth   Q1  2013  YOY  Growth   Q2  2013  YOY  Growth    

We have helped catapult great products to success.

You might recognize some of these former Grommets…

Bananagrams, Word Game

Launched 12/18/09

SodaStream, Home Soda Maker

Launched 9/23/10

BabyCakes, Cupcake Maker

Launched 8/31/10

FoodShouldTasteGood, Snack Chips Launched 8/18/09

Corkcicle, Wine Chiller

Launched 11/25/11

Alex and Ani, Bracelets

Launched 7/8/10

Ideapaint, Whiteboard Paint

Launched 10/1/09

And we’re investing in crowdfunded product concepts too!

32 out of the 50 projects we’ve invested in were successfully funded

11 of those were signi!cantly over-funded, meaning their !nal amount was exceedingly higher than their original ask.  

Grommets we’ve sourced through crowdfunding:

Cookoo, Connected Watch

Launched 1/8/13

Sushiquik, Sushi Roller

Launched 11/23/12

Holdster, Leather Jar Holder Launched 12/14/12

MakeyMakey, Invention Kit

Launched 12/3/12

We take products post crowdfunding and help to make them into businesses.

Post-Crowdfunding Challenge: Scaling

You know what Citizen Journalism is...

We do this for products.

We call it…

We’re rooted in the philosophy of Citizen Commerce™

…whereby regular people form the commerce experience and suggest products that re"ect their

values and interests. Citizen Commerce™ turns the typical top down retailer approach sideways,

encourages global product innovation from small producers, and satis!es the consumer’s need to know

the stories behind and origins of favorite products.

We believe that every purchase is an act of citizenship.

Citizen Commerce has the power to bring the best products to the surface.

Every year we launch over 250 products with a video story.

Consumers vote with their dollars and their “likes.”

How We Participate in Citizen Commerce:

The Grommet gets 200+ community submissions per week.

Where do our 200+ ideas a week come from?

Repeat Partners

The Grommet Pinterest Board: Consumers and Creators Pin Product Ideas

With our help, Grommets receive coverage by national consumer publications.

And the tech press have their eyes on us too.

Social media ampli!es our product stories.

Our reach includes 1,000,000 daily consumer impressions

Many of our products have generated signi!cant buzz.

Love is Art (3.1M Pinterest Impressions)

FREEKey (2.5M Pinterest Impressions)

Zero Toys (2.5M Pinterest Impressions)

In addition to a supercharged ampli!cation of your product,

we can offer additional consultative advice and facilitate crucial retail

connections to help you reach your overall goals.

Maybe your goal is to sell through specialty stores.

Maybe you have strategic growth aspirations toward large retail placement.

The Grommet can give you the

audience, support to scale, and

contacts to make your goals a reality.

95% of our supporters are happy with their experience.

93% of our supporters shop ahead of the curve, meaning they often purchase products that are

technically or functionally innovative.

Whether you shop with

or Partner with The Grommet…

…you’re buying from and working with real people.

We can’t wait to learn about your product and its story …