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Drive real engagement with your brand through content marketing and social media.
CONTENT STRATEGY
“ Online, we don’t just see or read about your brand, WE USE IT.”
SimplySocial
History of Content Marketing For years, brands have been telling stories to attract & retain customers
2
4200
BC 1930s
1987 2010 2011
2012
Michelin develops the Michelin Guide to help drivers maintain their car and fin decent lodging
25% of marketing budgets spent on
Content Marketing
Coca-Cola Content 2020. Coca-Cola publicly set
content marketing at the center of the 2020
marketing plan
Lego launches Brick Kicks magazine
One of the first signs of custom publishing
found in cave paintings
1900 P&G begins foray into radio soap operas with brands such as Duz
and Oxydol
American Express launches
Open Forum
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Content Strategy Drive real engagement through content marketing & social media
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---------------------------------------------------- What is Content Strategy?
Content Strategy Drive real engagement through content marketing & Social media
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Content Strategy is the practice of planning for the creation, delivery and governance of useful, usable content.
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Content Strategy Drive real engagement through content marketing & social media
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---------------------------------------------------- Why do I need a Content Strategy?
Content Strategy Drive real engagement through content marketing & social media
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We are all now the most popular and trusted
source of news and for each other. • The web, social and mobile revolutions have changed the world
connecting all of us and enabling the flow of instant information.
Traditional Marketing techniques are no longer
as effective as they used to be. • The amount of content and messaging being delivered to
consumers every day is increasing exponentially.
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Content Strategy Drive real engagement through content marketing & social media
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---------------------------------------------------- The 6-step approach of Content Strategy
Content Strategy Drive real engagement through content marketing & Social media
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STEP 1
Topic Selection
STEP 2 STEP 3 STEP 4 STEP 5 STEP 6
Content Conversion Strategy
Editorial Content Planning
Create Shareable Content
Manage Content Conversation
Measure Success
Define what you want to be famous for.
Content marketing has to lead to an increase in revenues.
Editorial Calendar & Publication Roadmap.
The content needs to be easy to share and worth sharing.
Be ready to answer questions or to give feedback.
Measurement through relevant KPIs
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Content Strategy Drive real engagement through content marketing & social media
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---------------------------------------------------- And then, what do I get?
Content Strategy Drive real engagement through content marketing & social media
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Greater awareness
Better user experience
Greater brand consistency
Better risk management
Improved SEO and Analytics
More effective personalization and targeting
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WANT TO KNOW HOW CONTENT STRATEGY CAN BE USED FOR YOUR BRAND?
Contact SimplySocial:
Laurence Zaied [email protected] www.simplysocial.ch
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