1.Contemporary ConsultingAn Introduction to Modern Consulting
Iyad Mourtada, CMA, CIA, CFE, CPLP
2. Consultants lost their way 3. Modern Consulting 4. Jackson
Pollock No.5, 1948 = $156.8 5. Marketing is all about spreading
ideas. Seth GodinMarket-based marketing (Inspiring)Companies sold
Ideas / Customers bought ExperiencesCustomer-based marketing
(Persuading)Companies sold brands / Customers bought EmotionsMass
media-based marketing (Informing)Companies sold goods / Customers
bought benefitsProduct-based marketingCompanies sold commodities /
Customers bought products 6. Disruptive Innovation 7. To For With
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