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In addition to combining different communications media, Unified Communications also allows enterprises to add communications functionality to business applications that previously lacked such tight integration. UC vendors claim that you can drive worker productivity by adding voice or instant messaging directly into, for example, an ERP or spreadsheet application. Cisco explains it composite collaborative applications.
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Paul Liesenberg ([email protected])
Enterprise Architecture Technology
www.cisco.com
March, 2008
Composite Collaborative ApplicationsAccelerating the Business Process
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 2
Alignment of Business Priorities and Technology
� Only one third of Enterprises think their technology infrastructure can support business challenges
+ Despite growing awareness around Enterprise Architecture
+ …and growing technology spending
� Companies understand their business processes, but can not fully optimize them
+ Collaboration silos
+ Application silos
+ Data silos
+ …set artificial limits to business process modeling
Equipped for
Business
Challenges
13% Equipped for
Most
Business
Challenges
17%
Equipped
only for some
Business
Challenges
57%
Not
Equipped for
Business
Challenges
13%
Do Enterprise Customers Think Their Do Enterprise Customers Think Their Technology Infrastructure Allows Them To Technology Infrastructure Allows Them To
Address Business Challenges?Address Business Challenges?
Source:Source: www.eiu.comwww.eiu.com
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 3
TransportTransport
DataData MobilityMobilityVoiceVoice
Infrastructure Silos lead to Business Process Silos
� Individual user constantly struggles to reconcile+ Application silos
+ “Swivel chair” process integration
+ Collaboration silos
+ “Do you see what I see?”…
+ “Why not?”
+ Network silos
+ Different networks -different contexts
� Time spent reconciling takes away from time productively collaborating
TelephonyTelephony
Voice Voice ConferencingConferencing
Desktop Desktop ApplicationsApplications
Enterprise Enterprise ApplicationsApplications
Mobile Mobile TelephonyTelephony
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 4
Accelerating the Business Process with Composite Applications
� Empowered users rely on rich collaboration patterns+ Workgroups
+ Consistent, shared view of relevant workgroup context
+ Applications+ Seamless interfaces
+ Mash-Ups, SOA…
+ Integrated Network Services+ Enable and enrich
composite applications
� Composite applications enriched with network-based services accelerate outcomes
NetworkNetworkSystemsSystemsLayerLayer
IntegratedIntegratedNetworkNetworkServicesServicesLayerLayer
Intelligent NetworkIntelligent Network
ApplicationApplicationLayerLayer
DataDataCenterCenter
CampusCampus BranchBranch
Identity & Identity & MobilityMobility
Resource & Resource & PolicyPolicy
Session & Session & MediaMedia
Application Application NetworkingNetworking
SecuritySecurity
MobileMobile HomeHome
SCMSCM
CRMCRM
Web 2.0Web 2.0
SOASOACollaboratiCollaborati
onon
CommunicCommunicationation
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 5
The Network as a Platform Overview
� Application and data integration interfaces based on open protocols+ enable innovative composite applications
+ based on open protocols
InfrastructureInfrastructure
Security Security ServicesServices
Communication Communication & Collaboration & Collaboration
ServicesServices
Virtualization Virtualization ServicesServices
Application Application Networking Networking ServicesServices
Mobility Mobility ServicesServices
Transport Transport ServicesServices
Management Management ServicesServices
Application and Data Integration Interfaces
Application and Data Integration Application and Data Integration InterfacesInterfaces
Packet Forwarding and Signaling Interfaces
Packet Forwarding and Packet Forwarding and Signaling InterfacesSignaling Interfaces
Composite ApplicationsComposite Applications
Business ProcessBusiness Process
InfrastructureInfrastructure
Security Security ServicesServices
Communication Communication & Collaboration & Collaboration
ServicesServices
Virtualization Virtualization ServicesServices
Application Application Networking Networking ServicesServices
Mobility Mobility ServicesServices
Transport Transport ServicesServices
Management Management ServicesServices
Security Security ServicesServices
Communication Communication & Collaboration & Collaboration
ServicesServices
Virtualization Virtualization ServicesServices
Application Application Networking Networking ServicesServices
Mobility Mobility ServicesServices
Transport Transport ServicesServices
Management Management ServicesServices
Application and Data Integration Interfaces
Application and Data Integration Application and Data Integration InterfacesInterfaces
Packet Forwarding and Signaling Interfaces
Packet Forwarding and Packet Forwarding and Signaling InterfacesSignaling Interfaces
Composite ApplicationsComposite Applications
Business ProcessBusiness Process
� Basic network functionality+ Availability, QoS
+ Packet forwarding and signaling support
Network as a PlatformNetwork as a PlatformNetworkNetwork--based Servicesbased Services
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 6
Architectural Reusability and Dependability
� Unified Communications solution must be a provider as well as a consumer of robust network-based services.
SecuritySecurity
IdentityIdentity
AccessAccess
Traffic Traffic HeuristicsHeuristics
Protocol Protocol VerificationVerification
Mobility ServicesMobility Services
LocationLocation
PresencePresence
RoamingRoaming
TransportTransport
QoS (RSVP, QoS (RSVP, DS ..)DS ..)
RedundancyRedundancyStatisticsStatistics ……
…………
Unified Communication Applications and ServicesUnified Communication Applications and Services
Cisco Unity Messaging
Unified Video Advantage
IP Communicator
Unified Personal Communicator
Mobile Communicator
Unified MeetingPlaceConferencing
Unified CustomerContact
Communication and Communication and CollaborationCollaboration
Session Session ControlControl
Media Media ControlControl
Call CenterCall Center
ConferencingConferencing
MessagingMessaging
Topology Topology and Routingand Routing
Interactive Interactive VoiceVoice
……
SecuritySecurity
IdentityIdentity
AccessAccess
Traffic Traffic HeuristicsHeuristics
Protocol Protocol VerificationVerification
Mobility ServicesMobility Services
LocationLocation
PresencePresence
RoamingRoaming
TransportTransport
QoS (RSVP, QoS (RSVP, DS ..)DS ..)
RedundancyRedundancyStatisticsStatistics ……
…………
Unified Communication Applications and ServicesUnified Communication Applications and Services
Cisco Unity Messaging
Unified Video Advantage
IP Communicator
Unified Personal Communicator
Mobile Communicator
Unified MeetingPlaceConferencing
Unified CustomerContact
Communication and Communication and CollaborationCollaboration
Session Session ControlControl
Media Media ControlControl
Call CenterCall Center
ConferencingConferencing
MessagingMessaging
Topology Topology and Routingand Routing
Interactive Interactive VoiceVoice
……
XMLXML
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 7
TelePresence: Built on Reusable Services
� Telepresence relies on dependable session control and conferencing services provided by Unified Communications, as well as Transport, Security and Storage
SecuritySecurity
IdentityIdentity
Protocol Protocol VerificationVerification
StorageStorage
Media StorageMedia Storage
TransportTransport
QoSQoS
Cisco TelePresenceCisco TelePresence
Communication and Communication and CollaborationCollaboration
Session Session ControlControl
ConferencingConferencing
XMLXML
SecuritySecurity
IdentityIdentity
Protocol Protocol VerificationVerification
StorageStorage
Media StorageMedia Storage
TransportTransport
QoSQoS
Cisco TelePresenceCisco TelePresence
Communication and Communication and CollaborationCollaboration
Session Session ControlControl
ConferencingConferencing
XMLXML
© 2008 Cisco Systems, Inc. All rights reserved.SONA and Enterprise Architectures 8
The Agile Next Generation IT Infrastructure
Netw
ork
Netw
ork
Systems
Systems
Integrated
Integrated
Netw
ork Services
Netw
ork Services
Communicatio
n &
Communicatio
n &
Colla
boratio
n
Colla
boratio
n
Applic
atio
ns
Applic
atio
ns
Human Netw
ork
Human Netw
ork
Enterpris
e
Enterpris
e
Colla
boratio
nColla
boratio
n
Enterpris
e
Enterpris
e
Business Process
Business Process
Applic
atio
ns
Applic
atio
ns
Composite Composite Applications:Applications:SOA, MashSOA, Mash--Ups ..Ups ..
PeoplePeopleInformationInformation Business ProcessBusiness Process
11
22
33
44
55
66
77
Netw
ork Communicatio
n Applic
atio
n Technology Layers
Netw
ork Communicatio
n Applic
atio
n Technology Layers
Business Layer
Business Layer
SecuritySecurity
VirtualizationVirtualization MobilityMobilityTransportTransport
Application Application NetworkingNetworking
Communication and Communication and CollaborationCollaboration
SONA
SONA
CampusCampus BranchBranchData CenterData Center
Video and Voice Video and Voice ConferencingConferencing
BloggingBlogging, , WikisWikis
TelephonyTelephony
Instant MessagingInstant Messaging
EmailEmail
TelepresenceTelepresence
CRMCRM
ERPERP
SCMSCM
HRMHRM
ManagementManagement
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialEBC Operations 9
