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Comparative Study Of Consumer Behavior
SUBMITTED TO: MS. AYESHA AMAN SUBMITTED BY: MAIRA SALEH
Contents
Introduction of Brands Questionnaire Demographics of Respondents Learnings and Conclusion
Introduction of Brands
Chocolate Chip Bisconni started its journey in 2002 with
the philosophy of producing biscuits which meet international standards of quality and food safety.
Bisconni entered the Pakistani biscuit market with its chocolate filled cookie Cocomo.
Currently, Bisconni is the market leader in Pakistan in the cookies and wafers categories
Chocolicious Peek Freans is the name of a former
biscuit making company based in Bermondsey, London, which is now a global brand of biscuits.
Questionnaire
Do you prefer to buy a biscuit of any brand? Why you prefer eating biscuits? Which type of biscuits do you like? Which brand biscuit you like to eat? Why you like to eat your favorite brand biscuit? Would you eat biscuit as a mid-morning snack?
Demographics Of Respondent Respondent 1: Respondent 3:
Name: Taimor Name: Mohammad Salman Age: 19Age: 21Gender: Male Gender: Male Occupation: Student Occupation: Student & Teacher
Respondent 2: Respondent 4: Name: Umer Name: SamrahAge: 21Age: 20Gender: Male Gender: FemaleOccupation: Student Occupation: Student
Demographics Of Respondent
Respondent 5: Respondent 7:Name: Hiba Name: Hafsa MehmoodAge: 19Age: 19Occupation: Student Occupation: Student Gender: FemaleGender: Female
Respondent 6: Respondent 8:Name: Sheroz Name: KhushbakhtAge: 20Age: 19Occupation: Student Occupation: StudentGender: Male Gender: Female
Demographics Of Respondent
Respondent 9:Respondent 10:
Name: Talha Agha Name: Mehkar
Age: 21Age: 15Gender: Male
Gender: FemaleOccupation: Student
Occupation: Student
30%
70%
Question: 01
YESNo
Snacks70%
Timepass20%
hungry10%
Question: 02
Snacks Timepass hungry
Chocolate80%
Salty10%
Cookie10%
Question: 03
Chocolate Salty Cookie
Bisconi80%
Peek Freans 20%
Question: 04
Bisconi Peek Freans
Taste70%
Pakaging 30%
Question: 05
Taste Pakaging
Yes70%
NO30%
Question: 06
Yes NO