Central Coast SBDC Leverage Social Media for Your Business 2014

Leverage Social Media for Your BusinessWith Lydia Snider

© 2014 LydiaSnider.com

Join SBDC Online for updates on classes and articles relating to your business.

@SBDCSantaCruz


My philosophy:

• There is no silver bullet.

• Data driven decisions.

• Quality over Quantity.

• It is about building relationships.

• Every business does NOT need to

be on every social media site.


Which sites to useHow to use them

Goals for today: OverviewMindset Make informed decisions on:


Not go home and implement all this!


YouTube video:https://www.youtube.com/watch?v=sIFYPQjYhv8


Image Source: jitze Flickr (modified)

Largest growing social media user segment

http://www.flickr.com/photos/jitze1942/8375350016/sizes/m/in/photolist-dL6RLu/




Two Biggest Mistakes:

Twitter is stupid &

Instagram is Twitter for

people who can’t read.



Jumping into every site willy nilly.

Image Flickr Gilles Gonthier




Your website only gets one

chance to make a 1st impression.


Today we’re going to talk about the big 4.


Universal Rules:

Pictures

80/20 Rule

Purpose /Call to action

Connect the dots


Thou shalt not have accounts auto post to

one another.


Which sites do your customers use to do the kind of business

they do with you?


Who are you talking to?

What do you want to say?


Image Source: Flickr sara.lauderdale

http://www.flickr.com/photos/22888902@N04/4435941091/sizes/m/in/photolist-7KZmJX-hvWhpY-9d5jED-fv9eL1-bAoxc6-kC2tAW-kC2tUb-dbZYj8-aBeWk7-9kaNdM-9kaNdF-9kaNdB-7CzFV7-7CvRbR-7yRi8d-jtGjvh-bL8xA4-b15S2K-bvrapu-9ix1bG-dT5Ftn-h1L8pZ-jNuhsr-dRDAP1-9TsFeM-bBi49r-7HAVPM-7HAVmc-7Yex2w-e4dvGH-9WEDnd-7GkFkH/


8-10 touches to turn a looky lou

into a client.


Cultural Shift:Print not as trusted

as online recommendations

from “friends”.

A neutral or positive share, comment, like, repost, repin, tweet, retweet is essentially

an endorsement or recommendation.


Social Networks Influence 74% of buying decisions.



Image Source: Flickr Joe Shlabotnik

http://www.flickr.com/photos/joeshlabotnik/2881872151/sizes/m/in/photolist-5oEmbT-5rVzio-5B8rZY-5BbnDg-5LZXdf-5S7Wg9-67mWqL-69fvfm-6aqHND-6aRgKN-6mEY4u-6tft5C-6AewFK-6Cn9YC-6LpGP7-6RXpYc-6VSTx5-6YwuNs-75cMEJ-75ddZN-7e8CrT-7ecw2S-7gBDvK-7pkEMA-8jxa2c-e3oDtt-gYHGKT-9uHaD5-8X25yf-7K4jzt-7K4jTg-7K4jET-7K4jYx-7K4jKZ-dUn4zB-9JfGfL-8VHWuw-bno9cP-e3oBsB-7P4Z94-94vjNM-7BqsMe-9nUwwU-a535bN-84QWDm-d6uwvQ-7W7wkD-9JfGDJ-9JfFTf-9JfFvd-8exRfH/

http://www.flickr.com/photos/joeshlabotnik/2881872151/sizes/m/in/photolist-5oEmbT-5rVzio-5B8rZY-5BbnDg-5LZXdf-5S7Wg9-67mWqL-69fvfm-6aqHND-6aRgKN-6mEY4u-6tft5C-6AewFK-6Cn9YC-6LpGP7-6RXpYc-6VSTx5-6YwuNs-75cMEJ-75ddZN-7e8CrT-7ecw2S-7gBDvK-7pkEMA-8jxa2c-e3oDtt-gYHGKT-9uHaD5-8X25yf-7K4jzt-7K4jTg-7K4jET-7K4jYx-7K4jKZ-dUn4zB-9JfGfL-8VHWuw-bno9cP-e3oBsB-7P4Z94-94vjNM-7BqsMe-9nUwwU-a535bN-84QWDm-d6uwvQ-7W7wkD-9JfGDJ-9JfFTf-9JfFvd-8exRfH/


Facebook:B2CBackyard BBQ


Current Challenges with Facebook Pages

http://www.lydiasnider.com/facebook-ads/


What to do:

Focus on Quality over Quantity

Give your fans what they want!


Let’s look at Facebook data


Twitter:

All kinds of conversations.


What increases engagement:

Links

The shorter the better

Hashtags


What the heck are hashtags?

1) Index

2) Parenthetical statement


The anatomy of a tweet:

What’s your vision for the next 50 years of IT? We have a few ideas already bit.ly/R1opFD #mainframe50

Congratulations to everyone who has worked on Mainframe hardware & software — Global business is powered by your efforts! #Mainframe50


The anatomy of a tweet:

Here's the link to purchase tickets for Guy Kawasaki "Enchantment" May 7 in #SantaCruz: buff.ly/1g61Mnt

7 things you should know in case of an emergency with your pet bit.ly/1dWlPo1


How to engage:

Follow

Reply

Mention

List

Listen


Let’s look at Twitter data


LinkedIn:


Don’t do this.


The LinkedIn News Feed

©LydiaSnider.com 2014© 2014 LydiaSnider.com

©LydiaSnider.com 2014


When Posting Articles

• Pull a quote from the article• Add your own insight/analysis• Pose a question

Demonstrate your expertise & thought leadership.



Use as many features as you can.



Companies


Groups


Pinterest:

Ideal for businesses selling online.


I want that.

It’s mine.


Pinterest is women planning imaginary weddings, dressing kids that don’t exist & decorating houses they can’t afford.

And men pretending they are James Bond.



business.pinterest.com


Curator:

Example: http://www.pinterest.com/chobani/

80/20 Rule

Mix your content/items on board with other complementary (not

competition) items.


Tools for Social Media Efficiency.

Bufferapp.comHootSuite

Check your data monthly:


Google Analytics of website

Social Media Sites Analytics

Which social media sites should I use?


Which ones do your customers use for the type of business they do with you?

Which sites do other potential business partners use for that type of business?
